Featured Research

from universities, journals, and other organizations

What makes consumers support their favorite businesses?

Date:
October 15, 2013
Source:
Journal of Consumer Research, Inc.
Summary:
When a shop is authentic and the workers are friendly, it can feel like a second home for consumers.

When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research.

"People often feel strongly attached to particular places. Such places typically include their homes, but can also include commercial places such as stores and restaurants," write authors Alain Debenedetti (Universitι Paris Est -- IRG), Harmen Oppewal (Monash University), and Zeynep Arsel (Concordia University). "How do people develop and experience place attachment when the place concerns a commercial setting, where they are just customers, and the place is owned or controlled by someone else?"

Consumers form strong emotional bonds with locations when they experience familiarity. Consumers also value authenticity and personal relationships. "It also helps if it is a place where one can feel safe and secure, protected from not only physical intrusions but also from the aggressions of market forces posed by intrusive staff or aggressive promotional tactics," the authors write. "The place does not have to be an extravagant flagship store. People can build attachments with quite ordinary and even mundane places, as long as the place meets the above criteria of familiarity, authenticity and security."

The authors gained these insights from interviews with a sample of French consumers who talked about their experiences with the places they most treasure: cafιs, restaurants, department stores, concert halls, and libraries. The final phase of the study focused on patrons of a particular French wine bar.

The authors also found that once consumers bond with a commercial space, they are willing to make efforts or sacrifices to support it. Satisfied customers may pay higher tips, volunteer to help the business, and serve as ambassadors, linking other consumers to the business.

"Consumers treat their special place as a treasured gift and in return want to support the establishment beyond what is expected of them as customers," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Alain Debenedetti, Harmen Oppewal, and Zeynep Arsel. Place Attachment in Commercial Settings: A Gift Economy Perspective. Journal of Consumer Research, February 2014

Cite This Page:

Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. ScienceDaily, 15 October 2013. <www.sciencedaily.com/releases/2013/10/131015113458.htm>.
Journal of Consumer Research, Inc.. (2013, October 15). What makes consumers support their favorite businesses?. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2013/10/131015113458.htm
Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. www.sciencedaily.com/releases/2013/10/131015113458.htm (accessed October 22, 2014).

Share This



More Science & Society News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Reuters - Innovations Video Online (Oct. 22, 2014) — Inspired by the way a chameleon changes its colour to disguise itself; scientists in Poland want to replace traditional camouflage paint with thousands of electrochromic plates that will continuously change colour to blend with its surroundings. The first PL-01 concept tank prototype will be tested within a few years, with scientists predicting that a similar technology could even be woven into the fabric of a soldiers' clothing making them virtually invisible to the naked eye. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com
Jet Sales Lift Boeing Profit 18 Pct.

Jet Sales Lift Boeing Profit 18 Pct.

Reuters - Business Video Online (Oct. 22, 2014) — Strong jet demand has pushed Boeing to raise its profit forecast for the third time, but analysts were disappointed by its small cash flow. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

Newsy (Oct. 22, 2014) — Now that the U.S. is restricting travel from West Africa, some are dropping questions about a travel ban and instead asking about visa bans. Video provided by Newsy
Powered by NewsLook.com
US to Track Everyone Coming from Ebola Nations

US to Track Everyone Coming from Ebola Nations

AP (Oct. 22, 2014) — Stepping up their vigilance against Ebola, federal authorities said Wednesday that everyone traveling into the US from Ebola-stricken nations will be monitored for symptoms for 21 days. (Oct. 22) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins