Featured Research

from universities, journals, and other organizations

What makes consumers support their favorite businesses?

Date:
October 15, 2013
Source:
Journal of Consumer Research, Inc.
Summary:
When a shop is authentic and the workers are friendly, it can feel like a second home for consumers.

When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research.

Related Articles


"People often feel strongly attached to particular places. Such places typically include their homes, but can also include commercial places such as stores and restaurants," write authors Alain Debenedetti (Universitι Paris Est -- IRG), Harmen Oppewal (Monash University), and Zeynep Arsel (Concordia University). "How do people develop and experience place attachment when the place concerns a commercial setting, where they are just customers, and the place is owned or controlled by someone else?"

Consumers form strong emotional bonds with locations when they experience familiarity. Consumers also value authenticity and personal relationships. "It also helps if it is a place where one can feel safe and secure, protected from not only physical intrusions but also from the aggressions of market forces posed by intrusive staff or aggressive promotional tactics," the authors write. "The place does not have to be an extravagant flagship store. People can build attachments with quite ordinary and even mundane places, as long as the place meets the above criteria of familiarity, authenticity and security."

The authors gained these insights from interviews with a sample of French consumers who talked about their experiences with the places they most treasure: cafιs, restaurants, department stores, concert halls, and libraries. The final phase of the study focused on patrons of a particular French wine bar.

The authors also found that once consumers bond with a commercial space, they are willing to make efforts or sacrifices to support it. Satisfied customers may pay higher tips, volunteer to help the business, and serve as ambassadors, linking other consumers to the business.

"Consumers treat their special place as a treasured gift and in return want to support the establishment beyond what is expected of them as customers," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Alain Debenedetti, Harmen Oppewal, and Zeynep Arsel. Place Attachment in Commercial Settings: A Gift Economy Perspective. Journal of Consumer Research, February 2014

Cite This Page:

Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. ScienceDaily, 15 October 2013. <www.sciencedaily.com/releases/2013/10/131015113458.htm>.
Journal of Consumer Research, Inc.. (2013, October 15). What makes consumers support their favorite businesses?. ScienceDaily. Retrieved October 30, 2014 from www.sciencedaily.com/releases/2013/10/131015113458.htm
Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. www.sciencedaily.com/releases/2013/10/131015113458.htm (accessed October 30, 2014).

Share This



More Science & Society News

Thursday, October 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Obama: The US Will Not 'run and Hide' From Ebola

Obama: The US Will Not 'run and Hide' From Ebola

AP (Oct. 29, 2014) — Surrounded by health care workers in the White House East Room, President Barack Obama said the U.S. will likely see additional Ebola cases in the weeks ahead. But he said the nation can't seal itself off in the fight against the disease. (Oct. 29) Video provided by AP
Powered by NewsLook.com
Lowe's Testing Robot Sales Assistants in California Store

Lowe's Testing Robot Sales Assistants in California Store

Buzz60 (Oct. 29, 2014) — Lowe’s is testing out what it’s describing as a robotic shopping assistant in one of its Orchard Supply Hardware Stores in California. Jen Markham explains. Video provided by Buzz60
Powered by NewsLook.com
States And White House Disagree On Ebola Quarantines

States And White House Disagree On Ebola Quarantines

Newsy (Oct. 29, 2014) — Officials in New Jersey and Maine have quarantined Doctors Without Borders nurse Kaci Hickox, a move the White House doesn't seem to support. Video provided by Newsy
Powered by NewsLook.com
New Wave of Online Delivery Gains Momentum

New Wave of Online Delivery Gains Momentum

AFP (Oct. 29, 2014) — With start-ups like Postmates offering quick delivery of meals, groceries and other items through a smartphone app, the online world is delivering again. Duration: 01:39 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins