Featured Research

from universities, journals, and other organizations

Business: Creativity and innovation need to talk more

Date:
April 8, 2014
Source:
Rice University
Summary:
Creativity and innovation are not sufficiently integrated in either the business world or academic research, according to a new study. Scientists reviewed the rapidly growing body of research into creativity and innovation in the workplace, with particular attention to the period from 2002 to 2013.

Creativity and innovation are not sufficiently integrated in either the business world or academic research, according to a new study by Rice University, the University of Edinburgh and Brunel University.

Related Articles


The findings are the result of the authors' review of the rapidly growing body of research into creativity and innovation in the workplace, with particular attention to the period from 2002 to 2013.

"There are many of us who study employee creativity and many of us who study innovation and idea implementation, but we don't talk to each other; we're siloed," said Jing Zhou, the Houston Endowment Professor of Management at Rice's Jones Graduate School of Business. "The review's goal is to integrate both." Zhou co-authored the paper with Neil Anderson, a professor of human resource management at Brunel, and Kristina Potocnik, a lecturer in human resource management at Edinburgh. The paper will be published in the Journal of Management's annual review issue.

The authors said creativity and innovation are complex, multilevel phenomena that pan out over time and require skillful leadership to maximize the benefits of new ways of working. However, Zhou said, the vast majority of companies operating today are "not doing a good job in translating creative ideas so they have an impact on the firm's performance. Management needs to pay attention to capture employee creativity and implement the creative ideas."

Zhou said companies focus too specifically on current goals and don't take the risks creativity requires. She said two companies that have found a way to incentivize, encourage and institutionalize employee creativity are 3M and Google, which allow employees time to explore creative ideas.

"We need to better train managers to see an idea and run with it," Zhang said. "If you wait for the idea to be ready to be implemented, it might be too late. Managers need to capture promising ideas and then translate them into products, processes and improved customer service."

The study proposes 60 specific research questions for future studies as well as 11 themes that warrant greater attention from researchers. They include the roles of customers, the Internet and social media, organizational culture and climate in creativity and innovation, and leadership style in the creativity-innovation cycle.

The authors said addressing these questions and themes would generate a "quantum leap" forward in understanding the complex phenomena comprising workplace creativity and innovation. "Researchers active in this diverse field need to embrace these challenges," the authors concluded. "Without innovation, few organizations can hope to survive and prosper; we believe that precisely the same holds true for research into creativity and innovation research in the future."

This Journal of Management article comes on the heels of a 2013 article titled "Core Knowledge Employee Creativity and Firm Performance: The Moderating Role of Riskiness Orientation, Firm Size and Realized Absorptive Capacity" by Zhou and co-authors in the journal Personnel Psychology. That first-of-its-kind study found that employee creativity did not directly lead to company performance and that only when firms made an effort was creativity channeled into performance.

"Firms all say they want their employees to be creative," Zhou said. "The assumption is that once the employees demonstrate creativity, firms can translate it to firm-level performance. Our study proved otherwise." The study suggested managers need to cultivate, recognize and channel their employees' creativity into actual firm performance.


Story Source:

The above story is based on materials provided by Rice University. The original article was written by Jeff Falk. Note: Materials may be edited for content and length.


Journal References:

  1. Yaping Gong, Jing Zhou, Song Chang. Core Knowledge Employee Creativity and Firm Performance: The Moderating Role of Riskiness Orientation, Firm Size, and Realized Absorptive Capacity. Personnel Psychology, 2013; 66 (2): 443 DOI: 10.1111/peps.12024
  2. N. Anderson, K. Potonik, J. Zhou. Innovation and Creativity in Organizations: A State-of-the-Science Review, Prospective Commentary, and Guiding Framework. Journal of Management, 2014; DOI: 10.1177/0149206314527128

Cite This Page:

Rice University. "Business: Creativity and innovation need to talk more." ScienceDaily. ScienceDaily, 8 April 2014. <www.sciencedaily.com/releases/2014/04/140408112218.htm>.
Rice University. (2014, April 8). Business: Creativity and innovation need to talk more. ScienceDaily. Retrieved December 20, 2014 from www.sciencedaily.com/releases/2014/04/140408112218.htm
Rice University. "Business: Creativity and innovation need to talk more." ScienceDaily. www.sciencedaily.com/releases/2014/04/140408112218.htm (accessed December 20, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Saturday, December 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Researchers Test Colombian Village With High Alzheimer's Rates

Researchers Test Colombian Village With High Alzheimer's Rates

AFP (Dec. 19, 2014) In Yarumal, a village in N. Colombia, Alzheimer's has ravaged a disproportionately large number of families. A genetic "curse" that may pave the way for research on how to treat the disease that claims a new victim every four seconds. Duration: 02:42 Video provided by AFP
Powered by NewsLook.com
Double-Amputee Becomes First To Move Two Prosthetic Arms With His Mind

Double-Amputee Becomes First To Move Two Prosthetic Arms With His Mind

Buzz60 (Dec. 19, 2014) A double-amputee makes history by becoming the first person to wear and operate two prosthetic arms using only his mind. Jen Markham has the story. Video provided by Buzz60
Powered by NewsLook.com
Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
Yoga Could Be As Beneficial For The Heart As Walking, Biking

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Newsy (Dec. 17, 2014) Yoga can help your weight, blood pressure, cholesterol and heart just as much as biking and walking does, a new study suggests. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins