Featured Research

from universities, journals, and other organizations

Who's got food ingredient fears?

Date:
June 26, 2014
Source:
Cornell Food & Brand Lab
Summary:
Researchers investigated who might be most prone to food fears, why, and what can be done to correct misperceptions. A phone survey of 1008 U.S. mothers revealed key findings about those who avoid specific ingredients such as high-fructose corn syrup (HFCS), mono sodium glutamate (MSG), and others.

Daily headlines on Internet pages and blogs claim: "New ingredient X is harmful to your health." Such warnings can scare people into avoiding these ingredients without actually knowing the facts, leading some people to have food fears about ingredients such as sugar, fat, sodium, high-fructose corn syrup (HFCS), mono sodium glutamate (MSG), and others. While some of these food fears are merited, others can be misleading.

Related Articles


A new Cornell University study published in Food Quality and Preference, investigated who might be most prone to food fears, why, and what can they do to correct misperceptions. The phone survey of 1008 US mothers investigated what they thought about the food ingredient HFCS. When comparing those who avoided HFCS with those who did not, the study uncovered three key findings about avoiders: 1) They were more likely to receive their information from the internet rather than TV, 2) they had a desire to have their food related choices known by their friends or reference groups, and 3) they were not willing to pay more for foods that instead contained regular table sugar when compared to peers who did not avoid HFCS.

Researchers found that giving consumers more information about the ingredient such as its history can be effective in reducing ingredient fears. To arrive at this conclusion they asked participants to rate the healthfulness of Stevia, a natural sweetener. Half of the participants were given historical and contextual information to read about the product and the remaining participants were not given anything to read. Those who received information about an ingredient's history rated the product as healthier than those who did not. Lead author Brian Wansink recommends, "To overcome food ingredient fears, learn the science, history, and the process of how the ingredient is made, and you'll be a smarter, savvier consumer."


Story Source:

The above story is based on materials provided by Cornell Food & Brand Lab. The original article was written by Brian Wansink. Note: Materials may be edited for content and length.


Journal Reference:

  1. Brian Wansink, Aner Tal, Adam Brumberg. Ingredient-based food fears and avoidance: Antecedents and antidotes. Food Quality and Preference, 2014; 38: 40 DOI: 10.1016/j.foodqual.2014.05.015

Cite This Page:

Cornell Food & Brand Lab. "Who's got food ingredient fears?." ScienceDaily. ScienceDaily, 26 June 2014. <www.sciencedaily.com/releases/2014/06/140626100135.htm>.
Cornell Food & Brand Lab. (2014, June 26). Who's got food ingredient fears?. ScienceDaily. Retrieved October 31, 2014 from www.sciencedaily.com/releases/2014/06/140626100135.htm
Cornell Food & Brand Lab. "Who's got food ingredient fears?." ScienceDaily. www.sciencedaily.com/releases/2014/06/140626100135.htm (accessed October 31, 2014).

Share This



More Plants & Animals News

Friday, October 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Watch Baby Goose Survive A 400-Foot Cliff Dive

Watch Baby Goose Survive A 400-Foot Cliff Dive

Buzz60 (Oct. 31, 2014) For its nature series Life Story, the BBC profiled the barnacle goose, whose chicks must make a daredevil 400-foot cliff dive from their nests to find food. Jen Markham has the astonishing video. Video provided by Buzz60
Powered by NewsLook.com
World's Salamanders At Risk From Flesh-Eating Fungus

World's Salamanders At Risk From Flesh-Eating Fungus

Newsy (Oct. 31, 2014) The import of salamanders around the globe is thought to be contributing to the spread of a deadly fungus. Video provided by Newsy
Powered by NewsLook.com
Alcoholic Drinks In The E.U. Could Get Calorie Labels

Alcoholic Drinks In The E.U. Could Get Calorie Labels

Newsy (Oct. 31, 2014) A health group in the United Kingdom has called for mandatory calorie labels on alcoholic beverages in the European Union. Video provided by Newsy
Powered by NewsLook.com
Malaria Threat in Liberia as Fight Against Ebola Rages

Malaria Threat in Liberia as Fight Against Ebola Rages

AFP (Oct. 31, 2014) Focus on treating the Ebola epidemic in Liberia means that treatment for malaria, itself a killer, is hard to come by. MSF are now undertaking the mass distribution of antimalarials in Monrovia. Duration: 00:38 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins