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Facebook's New Interest-Based Ads Raise Privacy Concerns

Date:
June 13, 2014
Source:
Newsy / Powered by NewsLook.com
Summary:
Facebook has announced it will track browsing activity to better serve ads on the site. The company will also give users more control over said ads. Video provided by Newsy


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last updated on 2014-10-23 at 12:43 pm EDT

Facebook Is Going to Let Advertisers Target You Based on Location

Facebook Is Going to Let Advertisers Target You Based on Location

TheStreet (Oct. 8, 2014) — Facebook is going to start allowing advertisers to target its users based on their locations. In a blog post, the social media network announced its new local awareness ads, designed to help local businesses reach more customers. The ads will let businesses show ads to people near their neighborhoods. The company says they're built to be more cost-effective than traditional advertising channels. When it comes to privacy, Facebook says advertisers select locations, not individuals and users will only see ads based on their recent location if location services are enabled on their phone. The ads will roll out to U.S. advertisers in the coming weeks. Video provided by TheStreet
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New Facebook Ad Platform Goes Where You Go On The Web

New Facebook Ad Platform Goes Where You Go On The Web

Newsy (Sep. 29, 2014) — Called Atlas, the platform allows advertisers to place ads based on Facebook info on sites outside of Facebook. Video provided by Newsy
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FAA Considers Letting Film/TV Companies Use Drones for First Time

FAA Considers Letting Film/TV Companies Use Drones for First Time

TheStreet (June 3, 2014) — The FAA is reviewing a request by seven film and television companies to use drones when filming. The companies hope to use drones to achieve creative aerial shots, but they also can be less expensive than manned aircraft and some believe, safer. The FAA prohibits the use of unmanned aircraft systems for commercial purposes due to safety and privacy concerns. The FAA acknowledged that granting the exemptions could have "tangible economic benefits." In order to receive permission, the FAA said the companies must show that their drone operations won't be a safety hazard and would be in the public interest. Video provided by TheStreet
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Facebook May Be Banned in China, But Ad Sales Are Alive

Facebook May Be Banned in China, But Ad Sales Are Alive

TheStreet (May 13, 2014) — Facebook may be banned in China, but that hasn't slowed the social media giant from quietly building its advertising business there. Bloomberg reports that Facebook is looking to lease office space in China, presumably to open an office there. However, the company has already been working with exports on advertising. Facebook has essentially become more of an advertising company than a social media company since the social network went public, and companies have learned that a Facebook page is no good without spending some ad dollars since Facebook cut back on organic reach. Video provided by TheStreet
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