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Market Research Using Neuroscience to Look Inside the Living Brain to Understand, Manipulate Consumer Behavior

Date:
January 1, 2013
Source:
CBC / Powered by NewsLook.com
Summary:
A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kick off a special four part series called Inside Your Brain, the CBC's Kelly Crowe looks at the ethical questions raised by this futuristic advertising tool.


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last updated on 2014-09-01 at 5:19 am EDT

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FORA.tv (June 27, 2013) — "Brainwashed: The Seductive Appeal of Mindless Neuroscience" (Basic Books, June 2013), by psychiatrist and AEI scholar Sally Satel and Emory University psychologist Scott Lilienfeld, follows the migration of brain science - and brain imaging in particular - out of the lab and into the public sphere. Join New York Times columnist David Brooks as he engages the authors in a discussion of popular neuroscience (both the mindless and the mindful), of biological explanations of human behavior and their implications, and of the centrality of the concept of the mind in an age of neuroscience. Books will be available for purchase at the event.
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Your Brain on Alfred Hitchcock

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FORA.tv (June 3, 2013) — Uri Hasson, Assistant Professor of Psychology, Neuroscience Institute, Princeton University, reveals neurocinematics, the neuroscience of film.
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Autism and Cord Blood Stem Cells: FDA Gives Green Lite for Groundbreaking Clinical Trial

Autism and Cord Blood Stem Cells: FDA Gives Green Lite for Groundbreaking Clinical Trial

MultiVu (Aug. 21, 2012) — Sutter Neuroscience Institute, a recognized Center of Excellence, and CBR (Cord Blood Registry), the world's largest stem cell bank, are launching the first FDA- approved clinical trial to assess the use of a child's own cord blood stem cells to treat select patients with autism. This first-of-its-kind placebo controlled study will evaluate the ability of an infusion of cord blood stem cells to help improve language and behavior. The study is in conjunction with the Sutter Institute for Medical Research.
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Scientists Restore Functionality in Brain Damaged Rats

Scientists Restore Functionality in Brain Damaged Rats

Reuters (Dec. 10, 2013) — Neuroscientists have shown that behavior in brain damaged rats can be partially restored by using implants to bypass the injured area. The research is in its infancy, but the scientists believe a similar approach could one day be used to help people with traumatic brain injuries. Rob Muir reports.
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