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Facebook Lets Advertisers Target Your Shopping History

Date:
February 28, 2013
Source:
Newsy / Powered by NewsLook.com
Summary:
Facebook is partnering with data companies to change ad-targeting. What does it mean for revenue? What about privacy?


Related Videos

last updated on 2014-12-20 at 12:20 pm EST

Facebook Is Going to Let Advertisers Target You Based on Location

Facebook Is Going to Let Advertisers Target You Based on Location

TheStreet (Oct. 8, 2014) — Facebook is going to start allowing advertisers to target its users based on their locations. In a blog post, the social media network announced its new local awareness ads, designed to help local businesses reach more customers. The ads will let businesses show ads to people near their neighborhoods. The company says they're built to be more cost-effective than traditional advertising channels. When it comes to privacy, Facebook says advertisers select locations, not individuals and users will only see ads based on their recent location if location services are enabled on their phone. The ads will roll out to U.S. advertisers in the coming weeks. Video provided by TheStreet
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New Facebook Ad Platform Goes Where You Go On The Web

New Facebook Ad Platform Goes Where You Go On The Web

Newsy (Sep. 29, 2014) — Called Atlas, the platform allows advertisers to place ads based on Facebook info on sites outside of Facebook. Video provided by Newsy
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Facebook May Be Banned in China, But Ad Sales Are Alive

Facebook May Be Banned in China, But Ad Sales Are Alive

TheStreet (May 13, 2014) — Facebook may be banned in China, but that hasn't slowed the social media giant from quietly building its advertising business there. Bloomberg reports that Facebook is looking to lease office space in China, presumably to open an office there. However, the company has already been working with exports on advertising. Facebook has essentially become more of an advertising company than a social media company since the social network went public, and companies have learned that a Facebook page is no good without spending some ad dollars since Facebook cut back on organic reach. Video provided by TheStreet
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WhatsApp Passes 600 Million Active Users, New Features in Progress

WhatsApp Passes 600 Million Active Users, New Features in Progress

TheStreet (Aug. 25, 2014) — There are 600 million people actively using WhatsApp. According to its founder, Jan Koum, the mobile app got 100 million more active users in just the last four months. Koum was quick to point out that active users are people using the app regularly. WhatsApp gained traction in every major region in the world. It's growing the fastest in Brazil, Russia and Mexico, and a tenth of the active users are from India. Facebook acquired WhatsApp at the beginning of this year for $19 billion. It expressed interests in monetizing WhatsApp better and is reportedly working on file sharing and call features. However, WhatsApp's most valuable part for Facebook is the database. Top traffic and the number of conversations allow Facebook to extract marketable information on the users' likings. Mark Zuckerberg said, "[WhatsApp] is the only app we've ever seen with higher engagement than Facebook itself." WhatsApp can also borrow what its competitor WeChat has been doing. WeChat took over the smartphone chatting arena in Asia by storm last year and it sells special stickers and emoticons for users to share with friends. Of course, WeChat contributes the most to its parent company Tencent's bottom line by driving traffic to everything else Tencent owns, and Facebook wants the same. Video provided by TheStreet
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