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'Pester Power' Fuels Mobile and Tablet Sales

December 23, 2013
Reuters / Powered by
UK Mums and Dads are buying more and more mobile phones and tablet computers than ever for their children, earning them the label 'Generation Give In' as they cave in to toddlers' so-called 'Pester Power'. Retailers might be delighted, but, as Hayley Platt reports, there are concerns over the rights and wrongs of the growing trend.
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