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New Marketing Resurrects Old Brands

Date:
January 20, 2014
Source:
AP / Powered by NewsLook.com
Summary:
With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth. Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market. (Jan. 20)


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last updated on 2014-08-28 at 5:30 am EDT

Google Gets Luxottica to Design High-Fashion Frames for Glass

Google Gets Luxottica to Design High-Fashion Frames for Glass

TheStreet (Mar. 25, 2014) — Google Glass is getting more stylish. The search giant's wearable technology is about to get a fashionable lift from Luxottica Group, the Italian eyewear company behind brands like Ray-Ban and Oakley. Those brands will be a part of Luxottica's new collaboration with Google, which will see the eyewear company design and create frames for Glass. According to a statement by Luxottica, the companies aim to develop Glass products that will combine high-fashion, lifestyle and innovative technology. Video provided by TheStreet
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'3D Heights' Offers First Corner Store Approach to 3D Printing

'3D Heights' Offers First Corner Store Approach to 3D Printing

TheStreet (June 25, 2014) — 3D printing can sound, well, complex. Even if you have something you'd like to print, where should you go to get it modeled? And if you'd like to buy a 3D printer, who can you talk to about your options? 3D Heights, a new 3D printing store in Washington Heights, aims to make 3D printing easy. The store sells 3D printers and offers customizable printing, as well as education and training services. It sells all brands, making it one of the few unbiased 3D printing stores in New York. 3D Heights CEO Jerry Castanos says that as 3D printing becomes more accessible, use of the technology will skyrocket. His goal? To be the catalyst of this transition. Castanos says 3D printing will be making a boom soon as business owners and school principals starting using the technology. For investors, this means they should be paying attention to 3D printing. Video provided by TheStreet
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The Social Media Gender Gap

The Social Media Gender Gap

FORA.tv (Oct. 2, 2013) — The Social Media Gender Gap Social Data Week - Mandarin Oriental New York Today more women than men actively engage on Twitter, Facebook and Pinterest. Stacy Morrison, editor-in-chief of BlogHer, will look at the data behind how women use social media, share her insights on the exchanges women are looking for and why, and highlight some marketing success stories from BlogHer and other companies.
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Worldwide Smartphone Use Projected To Jump 25% in 2014

Worldwide Smartphone Use Projected To Jump 25% in 2014

TheStreet (June 11, 2014) — New research from eMarketer projects that world monthly ownership of smartphones should reach $1.76 billion this year up by 25% from 2013. Almost one quarter of the world population will use smartphones this year and just under one third will be using a smart phone by 2017. The United States remains the second largest smartphone market in the world after China. Total current use in the U.S. is 163.9 million smartphone owners. By 2015, eMarketer projects that 15 countries will have more than half to their populations adopting smartphones. This worldwide embrace of technology will have a significant influence on media usage, eCommerce and marketing. Video provided by TheStreet
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