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Facebook Expands To More Than 50 Gender Profile Options

Date:
February 13, 2014
Source:
Newsy / Powered by NewsLook.com
Summary:
The move, made in collaboration with several LGBT organizations, has been widely praised and continues Facebook’s progressive social attitude. Video provided by Newsy


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last updated on 2014-11-23 at 7:44 am EST

Facebook May Be Banned in China, But Ad Sales Are Alive

Facebook May Be Banned in China, But Ad Sales Are Alive

TheStreet (May 13, 2014) — Facebook may be banned in China, but that hasn't slowed the social media giant from quietly building its advertising business there. Bloomberg reports that Facebook is looking to lease office space in China, presumably to open an office there. However, the company has already been working with exports on advertising. Facebook has essentially become more of an advertising company than a social media company since the social network went public, and companies have learned that a Facebook page is no good without spending some ad dollars since Facebook cut back on organic reach. Video provided by TheStreet
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WhatsApp Passes 600 Million Active Users, New Features in Progress

WhatsApp Passes 600 Million Active Users, New Features in Progress

TheStreet (Aug. 25, 2014) — There are 600 million people actively using WhatsApp. According to its founder, Jan Koum, the mobile app got 100 million more active users in just the last four months. Koum was quick to point out that active users are people using the app regularly. WhatsApp gained traction in every major region in the world. It's growing the fastest in Brazil, Russia and Mexico, and a tenth of the active users are from India. Facebook acquired WhatsApp at the beginning of this year for $19 billion. It expressed interests in monetizing WhatsApp better and is reportedly working on file sharing and call features. However, WhatsApp's most valuable part for Facebook is the database. Top traffic and the number of conversations allow Facebook to extract marketable information on the users' likings. Mark Zuckerberg said, "[WhatsApp] is the only app we've ever seen with higher engagement than Facebook itself." WhatsApp can also borrow what its competitor WeChat has been doing. WeChat took over the smartphone chatting arena in Asia by storm last year and it sells special stickers and emoticons for users to share with friends. Of course, WeChat contributes the most to its parent company Tencent's bottom line by driving traffic to everything else Tencent owns, and Facebook wants the same. Video provided by TheStreet
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The Social Media Gender Gap

The Social Media Gender Gap

FORA.tv (Oct. 2, 2013) — The Social Media Gender Gap Social Data Week - Mandarin Oriental New York Today more women than men actively engage on Twitter, Facebook and Pinterest. Stacy Morrison, editor-in-chief of BlogHer, will look at the data behind how women use social media, share her insights on the exchanges women are looking for and why, and highlight some marketing success stories from BlogHer and other companies.
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Social Networks Are More Than Just a Toy

Social Networks Are More Than Just a Toy

FORA.tv (Oct. 2, 2013) — Social Networks Are More Than Just a Toy Social Data Week - Mandarin Oriental New York Social data is energy that now powers the economy, changing the way people and companies make decisions and communicate. While more than 70% of companies use social technologies, less than 5% are turning social and big data into business impact. This session will profile the dramatic impact of social on business transformation and share case studies from industry leaders who are building next generation social powered solutions to capture new customers and market share.
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