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Apple's iBeacon Specification Is About Branding

Date:
February 26, 2014
Source:
Newsy / Powered by NewsLook.com
Summary:
Apple has added specific manufacturer and developer requirements to its iBeacon tools to keep tighter control over its brand. Video provided by Newsy


Related Videos

last updated on 2014-04-16 at 9:30 pm EDT

New Marketing Resurrects Old Brands

New Marketing Resurrects Old Brands

AP (Jan. 20, 2014) With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth. Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market. (Jan. 20)
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Apple CEO Talks Wearable Computing at D11 Keynote

Apple CEO Talks Wearable Computing at D11 Keynote

Newsy (May 29, 2013) Apple CEO Tim Cook was sparse with details, but suggested Apple might be interested in exploring wearable computing.
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China Mobile Finally Signs Deal With Apple

China Mobile Finally Signs Deal With Apple

Newsy (Dec. 5, 2013) According to reports, Apple and China Mobile have reached a deal. The move will allow Apple to sell iPhones to China Mobile's 750 million customers.
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More Shoppers Buy Google Chromebooks Than Apple Mac Books This Year

More Shoppers Buy Google Chromebooks Than Apple Mac Books This Year

TheStreet (Dec. 30, 2013) Sales of Google's Chromebook surged this year -- outselling Apple's MacBook, according to a study by research group NPD. From January through November 2013, 1.76 million Chromebooks were sold -- that's up from a total of 400,000 sold last year. Altogether, Chromebooks made up 21% of notebook sales in 2013. Meanwhile, NPD's report showed that Apple's desktop and laptop sales dropped 7%. Amazon's list of hottest products during the holidays backs up the findings, as Chromebooks were its top two laptop sellers.
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