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Twitter Introduces Facebook-Style App Install Ads

Date:
April 17, 2014
Source:
Newsy / Powered by NewsLook.com
Summary:
Twitter hopes to make money on app install ads, which has proven to be a successful strategy for Facebook. Video provided by Newsy


Related Videos

last updated on 2014-11-28 at 11:00 pm EST

Facebook Is Going to Let Advertisers Target You Based on Location

Facebook Is Going to Let Advertisers Target You Based on Location

TheStreet (Oct. 8, 2014) — Facebook is going to start allowing advertisers to target its users based on their locations. In a blog post, the social media network announced its new local awareness ads, designed to help local businesses reach more customers. The ads will let businesses show ads to people near their neighborhoods. The company says they're built to be more cost-effective than traditional advertising channels. When it comes to privacy, Facebook says advertisers select locations, not individuals and users will only see ads based on their recent location if location services are enabled on their phone. The ads will roll out to U.S. advertisers in the coming weeks. Video provided by TheStreet
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WhatsApp Passes 600 Million Active Users, New Features in Progress

WhatsApp Passes 600 Million Active Users, New Features in Progress

TheStreet (Aug. 25, 2014) — There are 600 million people actively using WhatsApp. According to its founder, Jan Koum, the mobile app got 100 million more active users in just the last four months. Koum was quick to point out that active users are people using the app regularly. WhatsApp gained traction in every major region in the world. It's growing the fastest in Brazil, Russia and Mexico, and a tenth of the active users are from India. Facebook acquired WhatsApp at the beginning of this year for $19 billion. It expressed interests in monetizing WhatsApp better and is reportedly working on file sharing and call features. However, WhatsApp's most valuable part for Facebook is the database. Top traffic and the number of conversations allow Facebook to extract marketable information on the users' likings. Mark Zuckerberg said, "[WhatsApp] is the only app we've ever seen with higher engagement than Facebook itself." WhatsApp can also borrow what its competitor WeChat has been doing. WeChat took over the smartphone chatting arena in Asia by storm last year and it sells special stickers and emoticons for users to share with friends. Of course, WeChat contributes the most to its parent company Tencent's bottom line by driving traffic to everything else Tencent owns, and Facebook wants the same. Video provided by TheStreet
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Facebook's New Interest-Based Ads Raise Privacy Concerns

Facebook's New Interest-Based Ads Raise Privacy Concerns

Newsy (June 13, 2014) — Facebook has announced it will track browsing activity to better serve ads on the site. The company will also give users more control over said ads. Video provided by Newsy
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Starbucks to Roll Out App Update in Effort to Fix Security Flaw

Starbucks to Roll Out App Update in Effort to Fix Security Flaw

TheStreet (Jan. 17, 2014) — After security researcher Daniel Wood disclosed earlier in the week that the Starbucks app stores user names, email addresses, passwords and even geolocation information in unencrypted, clear text, Starbucks executives confirmed that app users' information could be visible to anyone with access to the phone if it was connected to a computer. So, if a user's phone was stolen, that information could be accessed by the thief. The company said it will soon roll out an update for its app to make it more secure, though it said the app for Google's Android operating system does not contain the vulnerability.
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