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Google to Boost the Search Result Rankings of Encrypted Web Sites

August 7, 2014
TheStreet / Powered by
Google says it's starting to use HTTPS encryption as a ranking signal as part of its effort to make the Internet safer. Google said for now, it's a lightweight signal, affecting fewer than 1% of global queries and carrying less weight than other signals like high-quality content. The company said it's giving webmasters time to switch to HTTPS because in the future, it may decide to strengthen the ranking signal. Websites using HTTP may start to slip down in Google's search results if they don't switch over to more secure encryption. Google said it encourages all Web sites to switch from HTTP to HTTPS to keep Web users more secure. Video provided by TheStreet
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