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Facebook May Be Banned in China, But Ad Sales Are Alive

Date:
May 13, 2014
Source:
TheStreet / Powered by NewsLook.com
Summary:
Facebook may be banned in China, but that hasn't slowed the social media giant from quietly building its advertising business there. Bloomberg reports that Facebook is looking to lease office space in China, presumably to open an office there. However, the company has already been working with exports on advertising. Facebook has essentially become more of an advertising company than a social media company since the social network went public, and companies have learned that a Facebook page is no good without spending some ad dollars since Facebook cut back on organic reach. Video provided by TheStreet


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last updated on 2014-09-18 at 12:56 pm EDT

WhatsApp Passes 600 Million Active Users, New Features in Progress

WhatsApp Passes 600 Million Active Users, New Features in Progress

TheStreet (Aug. 25, 2014) — There are 600 million people actively using WhatsApp. According to its founder, Jan Koum, the mobile app got 100 million more active users in just the last four months. Koum was quick to point out that active users are people using the app regularly. WhatsApp gained traction in every major region in the world. It's growing the fastest in Brazil, Russia and Mexico, and a tenth of the active users are from India. Facebook acquired WhatsApp at the beginning of this year for $19 billion. It expressed interests in monetizing WhatsApp better and is reportedly working on file sharing and call features. However, WhatsApp's most valuable part for Facebook is the database. Top traffic and the number of conversations allow Facebook to extract marketable information on the users' likings. Mark Zuckerberg said, "[WhatsApp] is the only app we've ever seen with higher engagement than Facebook itself." WhatsApp can also borrow what its competitor WeChat has been doing. WeChat took over the smartphone chatting arena in Asia by storm last year and it sells special stickers and emoticons for users to share with friends. Of course, WeChat contributes the most to its parent company Tencent's bottom line by driving traffic to everything else Tencent owns, and Facebook wants the same. Video provided by TheStreet
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More Shoppers Buy Google Chromebooks Than Apple Mac Books This Year

More Shoppers Buy Google Chromebooks Than Apple Mac Books This Year

TheStreet (Dec. 30, 2013) — Sales of Google's Chromebook surged this year -- outselling Apple's MacBook, according to a study by research group NPD. From January through November 2013, 1.76 million Chromebooks were sold -- that's up from a total of 400,000 sold last year. Altogether, Chromebooks made up 21% of notebook sales in 2013. Meanwhile, NPD's report showed that Apple's desktop and laptop sales dropped 7%. Amazon's list of hottest products during the holidays backs up the findings, as Chromebooks were its top two laptop sellers.
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Twitter CEO Visits China

Twitter CEO Visits China

Reuters - Business Video Online (Mar. 17, 2014) — Twitter CEO Dick Costolo's first visit to China is bound to stoke speculation about the company's business plans for China even though it's banned there. Fred Katayama reports. Video provided by Reuters
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Cyber Monday Sales Set Record, Black Friday Disappoints

Cyber Monday Sales Set Record, Black Friday Disappoints

Newsy (Dec. 3, 2013) — Online sales surpassed the $2 billion mark for the first time ever, but sales from the holiday weekend still fell short of expectations.
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