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  Mathematicians Show Tricks Behind Ads, Sales

  Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of deal is ... > more
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  Computer Software Spots Traffic Accidents

  Ohio State University scientists have created software that can identify traffic accident hot spots on state roadways. Right now, it is being used by the Ohio State Highway Patrol ... > more
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  Digital Photographers Offer Virtual Storage Solutions

  Digital photographers have a new way to safeguard assets in a residence or business. State-of-the-art digital recording apparatus is used to create inventory, which is kept on several protected ... > more
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  Mathematicians To Thank For Great Graphics

  100 powerful supercomputers perform geometrical, algebraic and calculus-based calculations to animate Pixar's characters. The laws of physics that inform the dynamics of fabric movement are most used ... > more
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  How Computer Scientists Are Perfecting Human Facial Expressions In Animated Movies

  3-D effects in the movies can now be created by capturing reflected light off actual human faces. Digital images of the strobe-light pictures are animated to produce more realistic human ... > more
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  Optical Engineering Makes Movie Motion Realistic

  Students at the Aesthetic Technologies Lab are recording the way light bends to track their every move and improve movie technology. Long strips of fiber optic tubes snake around the body and are ... > more
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  Finding A Whatchamacallit On The Web

  VizSeek is one of the first search engines on the Internet to use a photograph, a 2D image, or a 3D model and transform it into a 3D shape. The search can be narrowed with additional information. The ... > more
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  Mathematical Political Scientists Devise New Plan For Sharing

  The Surplus Procedure, a formula developed by mathematical political scientist Steven Brams, is a new way of allocating resources to best benefit all parties. In situations in which dividing ... > more
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  Computer Technology Gets The Word Out Faster During A Disaster

  Several federal agencies are beginning to implement a common, standardized system for disseminating disaster alerts, called the Common Alert Protocol. The CAP is a digital message format that can be ... > more
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  Nanotechnology Fingerprints Can Certify Authenticity

  Immunochemists have now devised a range of nanoscale materials that can be embedded in drug packaging or in the pills themselves to distinguish medicines from counterfeits. Traces of these ... > more

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