Consumer Behavior Videos

Tuesday, May 13, 2008

Become A Smarter Shopper

Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of deal is offered. ...  > full story

Virtual Reality Field Trips

Psychologists Janis Cannon-Bowers and Alicia Sanchez are part of the team that created virtual reality field trips -- not just for fun, but to help children learn. Employing some of the ...  > full story

Putting Everyday Products to the Test

Human-factors engineers -- whose training includes psychology -- specialize in testing products for usability, for example checking whether a copying machine's legs get in the ...  > full story

Mouse Adapter for Tremors

For $100, people with tremors could finally be able to use a computer mouse. A new mouse adapter filters out the high-frequency, shaky component of the movement, ...  > full story
 

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Home of the Future

Computer scientists have found new ways to use technology to make people's lives easier. Setting up cameras in the kitchen to record each step made. ...  > full story

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