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Mathematicians Show Tricks Behind Ads, Sales
Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of deal is ... > more -
Acoustic Study Shows Safe Listening Levels
Loud, sustained sound can damage tiny hairs in the cochlea, and yet 80 percent of people listen to personal music devices at dangerous levels above background noise, a study by acousticians shows. ... > more -
Neurologists Use New Brain Scanning Device To Better Control Seizures
Doctors are now using a new kind of brain scan called magnetoencephalography (MEG), which measures brain activity in real time. In some cases, MEG can pinpoint the source of an epileptic seizure much ... > more -
Linguists Work With Medical Students To Help Them Relate To Spanish-speaking Patients
A unique program at the University of Texas Southwestern Medical Center is helping health care professionals understand and treat patients better by teaching them how to communicate with patients who ... > more -
Computer Scientists Devise Tool For Visualizing Single Organs
With MRI or CT scans, clinicians have to identify and extract the anatomy out of cross-sections views of the body. Computer scientists have created a new interactive tool that can examine scans and ... > more -
Eye Care
Disability
Computer Science
Artificial Intelligence
Information Technology
Distributed Computing
GPS Navigation System Gives Acoustical Warnings
Human factors psychologists have teamed up with computer scientists to develop technology that can do the job of a seeing-eye dog -- help the blind walk around safely and without getting lost. The ... > more -
MRIs Peek into the Brains of Synesthesia Patients
Cognitive neuroscientists have now documented hundreds of cases of synesthesia -- the condition in which one sense triggers the response of a different one. Using functional magnetic resonance ... > more -
Doppler Sonography Helps Psychologists Measure Attention Levels
Psychologists are finding out that even when people try to focus on a task they tend to lose concentration within 40 minutes, and sometimes as little as 10 minutes. The studies are based on a new ... > more -
Human-Factors Engineers Focus on User-Friendliness
Human-factors engineers -- whose training includes psychology -- specialize in testing products for usability, for example checking whether a copying machine's legs get in the way, or measuring how ... > more -
Personalized Medicine
Today's Healthcare
Pharmacology
Diseases and Conditions
Medical Technology
HIV and AIDS
Psychiatrists Can Now Predict An Individual Patient's Response To A Drug
The first in a new generation of gene microarrays, computer chips that chemically or electrically express DNA, can predict how a person's body will metabolize about 25 percent of drugs on the market, ... > more
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