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Market Research Using Neuroscience to Look Inside the Living Brain to Understand, Manipulate Consumer Behavior

January 1, 2013
CBC / Powered by
A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kick off a special four part series called Inside Your Brain, the CBC's Kelly Crowe looks at the ethical questions raised by this futuristic advertising tool.
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