Featured Research

from universities, journals, and other organizations

CEOs Make It Out Like Their Companies Will Save The World

Date:
November 9, 2009
Source:
University of Gothenburg
Summary:
Many businesses feel that the content of annual reports has become more important than ever due to the tough business climate induced by the financial crisis and the growing pressure to be environmentally and socially responsible. One researcher has taken a close look at a number of letters to shareholders and the pictures of the companies they convey.

Many businesses feel that the content of annual reports has become more important than ever due to the tough business climate induced by the financial crisis and the growing pressure to be environmentally and socially responsible. The so-called letter to shareholders is particularly important, since it allows the CEO to come forth and describe the company's operations in a rather personal tone.

Related Articles


Kristina Jonäll, researcher and teacher at the University of Gothenburg's School of Business, Economics and Law has taken a close look at a number of letters to shareholders and the pictures of the companies they convey.

'An annual report is so much more than a financial report. It is one of the company's most important products used to communicate how it should be perceived, both internally and externally, and what values it wants to be associated with,' says Jonäll, who recently defended her doctoral thesis 'VD:n har ordet -- bilden av det Goda Företaget -- text och siffror i VD-brev'.

Jonäll for example studied the letters to shareholders in the annual reports published by three Swedish major companies: SKF, SCA and Ericsson. She found that all three strive to promote themselves as successful and uniquely able to satisfy all kinds of needs and to 'save the world'.

'The letters to shareholders are widely read and inspire innumerable decisions,' says Jonäll. 'My research sparks questions about how the often well-manicured images promoted in letters to shareholders affect shareholders, what responsibility companies and their managers have and what a good-company image really means.'

Jonäll's findings will for example be used to make students better equipped to critically scrutinise non-financial information in annual reports. The increased knowledge will help business students extend their analyses and make wiser decisions.

The thesis was publicly defended on 25 September 2009.

Thesis abstract (in English)


Story Source:

The above story is based on materials provided by University of Gothenburg. Note: Materials may be edited for content and length.


Cite This Page:

University of Gothenburg. "CEOs Make It Out Like Their Companies Will Save The World." ScienceDaily. ScienceDaily, 9 November 2009. <www.sciencedaily.com/releases/2009/11/091109121123.htm>.
University of Gothenburg. (2009, November 9). CEOs Make It Out Like Their Companies Will Save The World. ScienceDaily. Retrieved April 18, 2015 from www.sciencedaily.com/releases/2009/11/091109121123.htm
University of Gothenburg. "CEOs Make It Out Like Their Companies Will Save The World." ScienceDaily. www.sciencedaily.com/releases/2009/11/091109121123.htm (accessed April 18, 2015).

Share This


More From ScienceDaily



More Earth & Climate News

Saturday, April 18, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Nervous Return to Everest a Year After Deadly Avalanche

Nervous Return to Everest a Year After Deadly Avalanche

AFP (Apr. 18, 2015) — In the Himalayan town of Lukla, excitement mingles with fear as mountaineers make their way up to Everest a year after an avalanche killed 16 guides and triggered an unprecedented shut-down of the world&apos;s highest peak. Duration: 00:37 Video provided by AFP
Powered by NewsLook.com
L.A. Water Cops Remind Residents of Water Conservation

L.A. Water Cops Remind Residents of Water Conservation

Reuters - US Online Video (Apr. 18, 2015) — "Water cops" in Los Angeles remind the public about water conservation methods amid California&apos;s prolonged drought. Julie Noce reports. Video provided by Reuters
Powered by NewsLook.com
Planet Defence Conference Tackles Asteroid Threat

Planet Defence Conference Tackles Asteroid Threat

AFP (Apr. 17, 2015) — Scientists gathered at a European Space Agency (ESA) facility outside Rome this week for the Planetary Defence Conference 2015 to discuss how to tackle the potential threat from asteroids hitting Earth. Duration: 00:54 Video provided by AFP
Powered by NewsLook.com
Gulf Scarred, Resilient 5 Years After BP Spill

Gulf Scarred, Resilient 5 Years After BP Spill

AP (Apr. 17, 2015) — Five years after the Deepwater Horizon spill in the Gulf of Mexico, splotches of oil still dot the seafloor and wads of tarry petroleum-smelling material hide in pockets in the marshes of Barataria Bay. (April 17) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins