Jan. 22, 2015 — Product bundling is a common marketing strategy. According to a new stud, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ... full story
Jan. 22, 2015 — Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study, it depends on ... full story
Jan. 22, 2015 — Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras, a new study ... full story
Jan. 22, 2015 — Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just <em>feel</em> right? According to a new study, consumers are drawn to prices with ... full story
Jan. 21, 2015 — Job seekers with attitudes focused on 'learning' from the job-seeking process will have more success finding their dream jobs, researchers have ... full story
Jan. 21, 2015 — Do consumers make different choices based on the fragrance surrounding them? A new study shows for the first time that the “temperature” of scents in a store atmosphere may have a powerful effect ... full story
Jan. 21, 2015 — Why are health awareness campaigns failing to reduce skyrocketing obesity rates? According to a new study, consumers continue to make their eating decisions based on taste ... full story
Jan. 21, 2015 — When a company’s service falls short of expectations, consumers can react harshly, spreading negative comments or changing companies. But a new study shows that consumers practice surprising ... full story
Jan. 21, 2015 — The greenness of a product has become increasingly important to consumers, but how do they decide how green a product is in the first place? A new study suggests that consumers believe that products ... full story
Jan. 21, 2015 — It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study suggests that searches for specific features ... full story
Jan. 21, 2015 — How do some companies from less-developed nations go from "zero to hero" in such a short amount of time relative to large Western firms? A new study suggests that learning from the ... full story
Jan. 20, 2015 — Researchers analyzed more than 30,000 Himalayan climbers and 5,000 expeditions over the past 100 years to assess the impact that hierarchical cultures can have in high-pressure group situations. The ... full story
Jan. 20, 2015 — Hedge-fund managers who appear 'trustworthy' in photographs attract more clients than their more 'undependable'-looking counterparts. But their clients also saw lower returns on ... full story
Jan. 20, 2015 — In a result that surprised researchers, a new study found that employees who had hostile bosses were better off on several measures if they returned the hostility. "Before we did this study, I ... full story
Jan. 15, 2015 — Common wisdom and prior economic research suggest that an inventor filing a patent would want to keep the technical know-how secret as long as possible. But a new study of nearly 2 million patents in ... full story
Jan. 15, 2015 — Weather changes may affect how institutional investors decide on stock plays, according to a new study. Their findings suggest sunny skies put professional investors more in a mood to buy, while ... full story
- Not So Obvious: Consumers Don't Just Assume Bundled Products Are a Better Value
- Marketing a new product? Getting consumers to visualize using it could backfire
- Does black-and-white advertising help consumers make better decisions?
- When the price just feels right: Do rounded numbers appeal to our emotions?
- Job seekers with 'learning' attitude have more success
- Heightened scents: Do ambient fragrances make consumers purchase more?
- Health Consciousness: Do Consumers Believe Healthy Food Always Tastes Bad?
- Does corporate social responsibility reduce negative reviews for bad service?
- Ecocentricity: How Do Consumers Decide What Makes a Product 'Green'?
- Buying cars: Do product features matter more than brands?
- How do emerging market firms compete in developed markets? The case of India
- How attached to our smart phones are we?
- New research reveals the power of hierarchy in high-pressure situations
- Help wanted: Fast food cashier, $15 an hour
- 'Trustworthy' hedge fund execs generate more business but weaker returns
- Hostile boss? Study finds advantages to giving it right back
- Inventors choose to reveal their secret sauce before patent approval
- In the mood to trade? Weather may influence institutional investors' stock decisions
- Huge 3-D displays without 3-D glasses
- New ideas do not necessarily contribute to the success of innovative enterprises
- Workers' feedback vital to reduce time wasted in meetings
- Fear of terror may lead to job burnout over time
- Best job performance comes from match between first, later work experiences
- Quantum optical hard drive breakthrough
- Burnt-out workers more likely to make irrational decisions
- University or University of Life? Neither provides workers with necessary people skills
- Staying in touch during out-of-office hours damages workers' wellbeing
- Good quality me-time vital for home and work wellbeing
- Doing more with less: Steering a quantum path to improved internet security
- Guilty co-workers make ethical partners?
- Industrial clusters fuel economies, study shows
- Throwing money at data breach may make it worse
- Closing the loop for greener production: Technique to analyze production processes highlights financial benefits of recycling
- Big data may be fashion industry's next must-have accessory
- Privacy policies good for big business, not so good for consumers
- Employees who are open about religion are happier, study suggests
- How information moves between cultures
- Introverts could shape extroverted co-workers' career success, study shows
- Comparing state solar policies to determine equation for solar market success
- Social connections keep workers on board
- Worksite health promotion programs: Why don't people participate?
- Copyright confusion has 'chilling' effects in online creative publishing
- Fraud-proof credit cards possible with quantum physics
- Crowdfunding 101 for science
- Ads communicate message in as little as tenth of a second, helped by color
- Students design workstations that accommodate groups and individual
- Effects of family-friendly workplace policies examined
- Limiting internet congestion a key factor in net neutrality debate
- Corporate responsibility eases customer reactions to bad service
- Holiday contributions: What makes people upgrade to a recurring donation?
- David and Goliath: When do underdog businesses benefit from neighborhood giants?
- Understanding local markets: How should parent companies manage rebel subsidiaries?
- Wait for it: How do wealth and culture guide international product rollouts?
- Wealth, power or lack thereof at heart of many mental disorders
- A mobile app for conducting opinion polls
- Maintaining a reliable value of the cost of climate change
- What really helps women achieve a good work-life balance?
- Microfinance program 'Pigs for Peace' also improves mental health symptoms for women in the Democratic Republic of Congo
- Increased production not the way to grow the economy
- Does your boss find you proactive…or pushy?
- Re-focusing investors' attention away from losses can reduce negative emotional response
- E-signatures less trusted than handwritten signatures
- Occupational sitting among women linked to obesity
- Women outperform men in some financial negotiations
- Entrepreneurs to venture capitalists: Don’t be a Scrooge
- Bitcoin, virtual money: User's identity can be revealed much easier than thought
- New survey of employers about health insurance market
- Employees of small, locally owned businesses have more company loyalty, study finds
- Firms pressure sales people to invest in costly internal negotiations
- Job authority increases depression symptoms in women, decreases them in men
- Risk analysis for a complex world
- Benefits of whistleblower programs outweigh costs
- Verbal abuse in the workplace: Are men or women most at risk?
- Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
- Working night shift burns less energy, increases risk of weight gain
- Recommendations by other customers significantly influence Internet purchasing behavior
- Ideas from middle managers are less likely to be passed to company leaders in organizations with more hierarchy
- Businesses can help preserve endangered species with small landscape changes
- One firm's loss is another's gain
- Family ties that bind: Having the right surname sets you up for life