Featured Research

from universities, journals, and other organizations

What Do Obama And Snapple Have In Common?

Date:
October 20, 2008
Source:
University of California - Davis
Summary:
Presidential candidate Barack Obama and Snapple Iced Tea share traits that are associated with the spread of unsubstantiated rumors, according to a University of California, Davis, expert on rumor in popular American culture.

What do presidential candidate Barack Obama and Snapple Iced Tea have in common? Patricia Turner, professor of African American and African studies at the University of California, Davis, will discuss that question in a presentation at the American Folklore Society in Louisville, Ky., on Oct. 23.

Turner, whose research focuses on urban legends and conspiracy theories, notes that Snapple had to grapple with two false rumors when it became a sensation in 1993. According to one, the company had ties to pro-life extremists. According to the other, it was owned by the Ku Klux Klan. Similarly, Obama has had to confront false rumors that he is Muslim, refuses to pledge allegiance to the flag and exchanges terrorist hand signals with his wife.

Snapple and Obama share several other characteristics that Turner has found to fuel rumors: an unusual name; unconventional promotion strategies; and instant, unprecedented product appeal. Added together, Turner says, these factors can spark a popular backlash that manifests itself in the spread of unsubstantiated hearsay.

Turner is the author of "I Heard It Through the Grapevine: Rumor in African-American Culture" and co-author of "Whispers on the Color Line: Rumor and Race in America."


Story Source:

The above story is based on materials provided by University of California - Davis. Note: Materials may be edited for content and length.


Cite This Page:

University of California - Davis. "What Do Obama And Snapple Have In Common?." ScienceDaily. ScienceDaily, 20 October 2008. <www.sciencedaily.com/releases/2008/10/081020171446.htm>.
University of California - Davis. (2008, October 20). What Do Obama And Snapple Have In Common?. ScienceDaily. Retrieved July 30, 2014 from www.sciencedaily.com/releases/2008/10/081020171446.htm
University of California - Davis. "What Do Obama And Snapple Have In Common?." ScienceDaily. www.sciencedaily.com/releases/2008/10/081020171446.htm (accessed July 30, 2014).

Share This




More Science & Society News

Wednesday, July 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Climate Change Could Cost Billions, According To White House

Climate Change Could Cost Billions, According To White House

Newsy (July 29, 2014) A report from the White House warns not curbing greenhouse gas emissions could cost the U.S. billions. Video provided by Newsy
Powered by NewsLook.com
Climate Change Could Cost Billions According To White House

Climate Change Could Cost Billions According To White House

Newsy (July 29, 2014) A report from the White House warns not curbing greenhouse gas emissions could cost the U.S. billions. Video provided by Newsy
Powered by NewsLook.com
It's Not Just Facebook: OKCupid Experiments With Users Too

It's Not Just Facebook: OKCupid Experiments With Users Too

Newsy (July 29, 2014) If you've been looking for love online, there's a chance somebody has been looking at how you're looking. Video provided by Newsy
Powered by NewsLook.com
How Your Face Can Leave A Good Or Bad First Impression

How Your Face Can Leave A Good Or Bad First Impression

Newsy (July 29, 2014) Researchers have found certain facial features can make us seem more attractive or trustworthy. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins