Featured Research

from universities, journals, and other organizations

Visual Imagery Technique Boosts Voting, Study Finds

Date:
October 20, 2006
Source:
Ohio State University
Summary:
Registered voters who used a simple visual imagery technique the evening before the 2004 election were significantly more likely to vote the next day, a new study found. It was all a matter of the visual perspective people took when they imagined themselves voting.

Registered voters who used a simple visual imagery technique the evening before the 2004 election were significantly more likely to vote the next day, a new study found.

It was all a matter of the visual perspective people took when they imagined themselves voting.

Researchers asked some Ohio college students to picture themselves voting the next day from a third-person perspective – as if they were observers viewing their own actions. Others were told to picture themselves voting in a first-person perspective, through their own eyes.

A full 90 percent of those who pictured themselves voting from a third-person visual perspective reported later that they did indeed vote, compared to only 72 percent who took the first-person viewpoint.

“When participants saw themselves as others would, they were more motivated to actually get out and vote,” said Lisa Libby, co-author of the study and assistant professor of psychology at Ohio State University.

“They saw themselves as more likely to vote and that translated into action.

“The strength of the results were particularly noteworthy given that the experiment was conducted in Ohio during the 2004 election, when there were unprecedented efforts to mobilize voter turnout in a crucial swing state,” she said.

Libby conducted the study with Eric Shaeffer and Jonathan Slemmer from Ohio State and Richard Eibach, assistant professor of psychology at Williams College.

Their results will appear in a forthcoming issue of the journal Psychological Science.

The study involved 146 Ohio State students, all of whom were registered voters.

On the evening of Nov. 1, 2004 those who agreed to participate responded to an online questionnaire. They were told to picture themselves voting in the next day's presidential election, some using a first-person and some using a third-person visual perspective.

They were then asked a series of questions designed to assess their self-perceptions as voters. For example, they were asked how personally important it was to vote in the next day's election, how much their vote would make a difference, and how much they would regret if they did not vote and their candidate lost.

They were also asked how likely it was they would vote if they faced several potential deterrents, such as a 20-minute wait in line to vote.

Several weeks later, they responded to an online survey which asked if they had voted.

Libby said she was surprised by just how much the difference in perspectives affected voter turnout among this sample. “It was a large effect, especially given all the other factors going on in the 2004 election in Ohio,” she said.

The third-person voting boost was similar among those who said they supported George Bush and those who said they supported John Kerry.

The reason visual perspective is so important has to do with how people think of their own actions versus how they view the actions of others, Libby said.

People tend to think of their own actions in terms of the situation, and believe they are adaptable depending on circumstances. For instance, a person may say he didn't vote because he was very busy at that time, or couldn't find a ride to the polling site.

But when they view the actions of others, people tend to explain behavior in terms of a person's personality and character.

“When we think of others, we think of them having these traits that are constant across situations,” Libby said.

For example, a person may believe someone else didn't vote because he or she is lazy, or isn't interested in politics.

So, in this study, when people pictured themselves voting in the third-person, they judged themselves as they thought others would.

“By taking a third-person visual perspective, they saw themselves as the kind of a person who would overcome obstacles and vote in this election,” Libby said. “And that translated into them actually going to the polls.”

Libby has done several studies examining how using the third-person visual perspective can help people achieve goals, and has plans to continue this line of research.

“We're interested in the challenge people face in following through on their good intentions,” she said. “Many people say they want to exercise more, or vote, or do other things they know are good, but have a problem following through.

“Picturing yourself in the third-person, from an outsider's perspective, can help people follow through on their goals.”


Story Source:

The above story is based on materials provided by Ohio State University. Note: Materials may be edited for content and length.


Cite This Page:

Ohio State University. "Visual Imagery Technique Boosts Voting, Study Finds." ScienceDaily. ScienceDaily, 20 October 2006. <www.sciencedaily.com/releases/2006/10/061019094023.htm>.
Ohio State University. (2006, October 20). Visual Imagery Technique Boosts Voting, Study Finds. ScienceDaily. Retrieved July 22, 2014 from www.sciencedaily.com/releases/2006/10/061019094023.htm
Ohio State University. "Visual Imagery Technique Boosts Voting, Study Finds." ScienceDaily. www.sciencedaily.com/releases/2006/10/061019094023.htm (accessed July 22, 2014).

Share This




More Mind & Brain News

Tuesday, July 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Do Obese Women Have 'Food Learning Impairment'?

Do Obese Women Have 'Food Learning Impairment'?

Newsy (July 18, 2014) Yale researchers tested 135 men and women, and it was only obese women who were deemed to have "impaired associative learning." Video provided by Newsy
Powered by NewsLook.com
Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Newsy (July 18, 2014) A new study suggests that mixing alcohol with energy drinks makes you want to keep the party going. Video provided by Newsy
Powered by NewsLook.com
Pot Cooking Class Teaches Responsible Eating

Pot Cooking Class Teaches Responsible Eating

AP (July 18, 2014) Following the nationwide trend of eased restrictions on marijuana use, pot edibles are growing in popularity. One Boston-area cooking class is teaching people how to eat pot responsibly. (July 18) Video provided by AP
Powered by NewsLook.com
Understanding D.C.'s New Pot Laws

Understanding D.C.'s New Pot Laws

Newsy (July 17, 2014) Washington D.C.'s new laws decriminalizing small amount of marijuana went into effect Thursday. Here's how they work. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins