Consumer Behavior News

Friday, August 2, 2013

Two Dimensions of Value: Dopamine Neurons Represent Reward but Not Aversiveness

The experiments reported here show that dopamine neurons are sensitive to the value of reward but not punishment (like the ...  > full story

Make It Yourself With a 3-D Printer and Save Big Time

A new study shows that families can save hundreds if not thousands of dollars by making their own household items with a 3-D printer. ...  > full story

Cinderellas Reign in Final Four Ratings

Research shows that Cinderella teams boost Final Four ratings by 35 percent - 3 million more homes in a semifinal and 4.5 million in a title game. ...  > full story

Cost of Arctic Methane Release Could Be 'Size of Global Economy', Experts Warn

Researchers have warned of an "economic time-bomb" in the Arctic, following a ground-breaking analysis of the likely cost of methane ...  > full story

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Become A Smarter Shopper

Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of. ...  > full story

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