Consumer Behavior News
May 5, 2015

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updated 9:56pm EDT

More Consumer Behavior News
May 5, 2015

Nonstop Shopping: Impact of Mobile Technology on Purchasing Patterns

May 5, 2015 — Customers who adopted mobile technology for their grocery shopping shopped more often and placed larger orders, research shows. The data was collected between 2011 and 2013 from an Internet-only ... read more

Good Things in Store for Retailers

May 1, 2015 — Adding brick-and-mortar stores to online and catalog retailing increases sales overall, research shows. Online and catalog retailers pondering whether to add physical stores to their customers' ... read more

Buyers With a Trade-in Get a Raw Deal

Apr. 30, 2015 — A consumer with a trade-in actually forks over more money to the dealer than consumers without a trade-in, new research shows. The research theorizes that sellers of durable goods for which dealers ... read more

Energy Consumption Rises With Automated Bill Payment

Apr. 29, 2015 — The adage 'out of sight, out of mind' applies to utility consumption, according to new research. A study of 16 years of billing records from one South Carolina electric utility found that ... read more

Is Quality or Cost More Essential? The International Cellphone Market

Apr. 29, 2015 — As businesses move into international markets, they often do so with a 'one size fits all' customer satisfaction strategy. But factors as basic as how consumers prioritize pricing and ... read more

Measuring Customer Value? Don't Overlook Product Returns

Apr. 29, 2015 — When trying to identify 'good' customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the ... read more

Shrinking Budget? Consumers Choose Less Variety When Investing or Shopping

Apr. 29, 2015 — When consumer budgets grow or shrink, how do spending habits change? A common view is that people with a budget will spend their money on the same number of products, even when their previous budget ... read more

Climate Change: How Brits Feel About 'Smart' Energy

Apr. 27, 2015 — Reluctance to share data about personal energy use is likely to be a major obstacle when implementing 'smart' technologies designed to monitor use and support energy efficient behaviors, ... read more

How 'Time Is Money' Thinking Can Hurt the Environment

Apr. 24, 2015 — Thinking 'time is money' can be a barrier for people to act in environmentally friendly ways, even for tasks like recycling that take mere seconds, according to ... read more

Resilience, Not Abstinence, May Help Teens Battle Online Risk

Apr. 23, 2015 — Boosting teenagers' ability to cope with online risks, rather than trying to stop them from using the Internet, may be a more practical and effective strategy for keeping them safe, according to ... read more

Underage Drinkers Most Influenced by Alcohol Marketing More Likely to Report Dangerous Drinking Behaviors

Apr. 20, 2015 — Underage youth who cite alcohol marketing and the influence of adults, movies or other media as the main reasons for choosing to consume a specific brand of alcohol are more likely to drink more and ... read more

Expecting Higher Prices Can Spur Spending

Apr. 16, 2015 — When consumers expect higher inflation ahead, they become more willing to spend on the spot, according to new research. In other words, consumers will buy more because money saved would be less ... read more

How Limiting CEO Pay Can Be More Effective, Less Costly

Apr. 15, 2015 — A new article offers insights into the political economy of executive-compensation reform. The analysis also offers insights into the political economy of executive-compensation ... read more

Personalized Computer Feedback Can Mitigate Problem Gambling Behaviors

Apr. 14, 2015 — More than 1.6 million college-aged adults meet the criteria for problem gambling. This can lead to difficulties at work, school or home, and with relationships, personal finances, and mental and ... read more

Online Creep: Targeted Ads May Have Opposite Effect of Marketers' Intent

Apr. 8, 2015 — Online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product, a new study ... read more

Overconfidence in New Technologies Can Influence Decision-Making

Apr. 8, 2015 — Technological advances in recent decades have transformed most aspects of daily life, and technology now plays a major role in business and society. However, little is known about how perceptions of ... read more

Why Daring to Compare Online Prices Pays Off Offline

Apr. 7, 2015 — The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in 'web-to-store' ... read more

Neighborhood Stigma Affects Online Transactions

Apr. 6, 2015 — The stigma associated with particular neighborhoods has a direct impact on economic transactions, a team of sociologists has found. Their study shows that when sellers are seen as being from an ... read more

For Marketers, Failing to Align Emotions of Your Ads With TV Programs May Turn Off Consumers

Apr. 6, 2015 — New research shows why marketers and ad buyers might want to opt for ads that are only moderately energetic as opposed to ads with boundless energy and pep. "When you feel low or sad, ads that ... read more

Stop Complaining About the Moral Decline of Western Society, Expert Says

Apr. 6, 2015 — Morality is not declining in the modern world. Instead, a new morality is replacing the previous one. Centered on individual self-fulfillment, and linked to administrative government, it permits ... read more

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