Consumer Behavior News
February 12, 2016

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February 12, 2016

What 'Tainted' Engagement Rings Reveal About Consumer Expectations

Feb. 11, 2016 — We're told diamonds -- and their value -- are forever. But new research into the re-sale of diamond engagement rings shows a diamond's value is affected by the story people attach to it and ... read more

Overconfidence, Loss Aversion Are Key Predictors for Investment Mistakes

Feb. 10, 2016 — A personal financial planning expert has identified several risk factors for people who are more likely to make investment mistakes during a down market. Overconfidence tops the ... read more

Feb. 8, 2016 — Despite strong preferences for ethical chocolate in focus groups, only 14 percent of millennials in individual choice studies selected candy with ethical or social factors labeling, according to a ... read more

Does Shopping Help You Feel Better After a Setback?

Feb. 5, 2016 — If you just flubbed a big work project, you might be feeling down on yourself. Maybe you'll head to the mall to indulge in a little retail therapy. Buying products is a common way to make ... read more

Gambling Is Associated With 'Risk-Taking Behavior' in Young Teens, Study Finds

Feb. 4, 2016 — Gambling among young teens may be associated with increased use of alcohol, cigarettes, or marijuana, according to a study that surveyed sixth- to eighth-graders in Italian ... read more

Psychological Toll of Madoff Fraud Case Went Far Beyond the Victims, Study Finds

Feb. 4, 2016 — A new study explores where Bernie Madoff’s fraud case left its deepest impact and on whom -- not just among his direct victims, but also on how others viewed the trustworthiness of financial ... read more

Simplified Nutritional Labels Spur Healthier Choices in Grocery Stores

Feb. 2, 2016 — Looking at single number -- a score that represents the nutritional value of what's inside the packaging -- leads to healthier buying choices. The study compares consumer buyer behavior using ... read more

Incentive Pay Not Motivating Enough for Some Managers

Jan. 27, 2016 — Incentive compensation is becoming an increasingly popular practice, with firms offering managers incentive pay in the hopes of improving company performance. But not all managers respond to ... read more

Capitalize on 'Life Transitions' to Instill Better Environmental Behaviors

Jan. 27, 2016 — House moves or a change of job provide an idea 'window of opportunity' to promote more sustainable behaviors, according to a new psychology ... read more

Transparency Key in Decision to Label Modified Ingredients

Jan. 25, 2016 — Consumers are more supportive of labeling decisions when they believe the company considered the public's input in the process, new research ... read more

Why Sports Wins and Sunshine May Lead You to Gamble

Jan. 21, 2016 — The fact that your favorite sports team unexpectedly won yesterday won't improve your chances of winning the lottery and yet it might increase the likelihood that you'll buy a ticket, ... read more

Brain Study Reveals Mindfulness Could Help Prevent Obesity in Children

Jan. 21, 2016 — Mindfulness, described as paying attention on purpose and being in the present moment with acceptance, could be an effective way to help children avoid obesity. New research suggests that the balance ... read more

Can Performance Brands Cause a Placebo Effect?

Jan. 20, 2016 — A common marketing message from consumer brands is "you will perform better with us." Research has examined whether using performance brands such as Nike and 3M had any effect on ... read more

Researchers Examine Effect of Return Policies on Consumer Behavior

Jan. 19, 2016 — In 2014, product returns totaled about $280 million across all U.S. retailers. New research has examined existing studies on return policies to quantify the policies' effect on consumers' ... read more

Streaming Services Are a Blessing and a Curse for the Music Industry

Jan. 18, 2016 — Paid music streaming services can increase revenues for the music industry and lead consumers to spend more money on music overall. Free streaming, in contrast, is less beneficial. These are the ... read more

Ads for Candy-Flavored E-Cigarettes Could Encourage Vaping Among School Children

Jan. 18, 2016 — Advertisements featuring e-cigarettes with flavors such as chocolate and bubble gum are more likely to attract school children to buy and try e-cigarettes than those featuring non-flavored ... read more

Digital Distraction in Class Is on the Rise

Jan. 15, 2016 — A survey of 675 students at colleges in 26 states found a growing percentage are using smartphones and other digital devices for non-class purposes. Most students indicate no intention of ... read more

Research Finds Reason Advertising Boosts Stock Prices for Some Companies and Not Others

Jan. 13, 2016 — The reason that advertising boosts stock prices for some companies and not others has been uncovered by new research. While nearly every research study has found that advertising has a positive ... read more

'No-Buy' Lists Could Cut Kids' Exposure to Alcohol Ads

Jan. 13, 2016 — Young people's exposure to alcohol advertisements on television could be almost eliminated if companies used so-called 'no-buy' lists, according to a ... read more

Study Examines the Downside of Larger Families

Jan. 11, 2016 — Large families often capture the public's attention, from 'The Brady Bunch' to '19 Kids and Counting.' But new research by economists offers strong evidence that children in ... read more

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