Consumer Behavior News
July 8, 2015

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updated 2:34am EDT

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July 8, 2015

Fewer Women Than Men Are Shown Online Ads Related to High-Paying Jobs

July 7, 2015 — Significantly fewer women than men were shown online ads promising them help getting jobs paying more than $200,000, raising questions about the fairness of targeting ads online, new research ... read more

Poverty Plays Complex Role in Entrepreneurship for Indian Women

July 7, 2015 — Over a billion entrepreneurs in the world operate in subsistence economies, often living hand to mouth. Is there a relationship between such poverty and entrepreneurial activity? A new study says yes ... read more

Faced With Limited Choices, Prisoners Become Entrepreneurs to Meet Their Needs

July 7, 2015 — Inside Gramercy maximum security prison, the market for nearly any kind of good or service is extremely limited, to say the least. But according to a new study, the severely restricted consumption ... read more

Mascots: Can a Humanlike Figure Actually Harm a Company?

July 7, 2015 — Companies whose brands are represented by or associated with human or humanlike figures are often perceived to be taking advantage of consumers when they raise their prices, new research ... read more

Yes, It Pays to Win Back Lost Customers

July 7, 2015 — The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company loses a customer, is it worth it to try to win that customer ... read more

Reusable Shopping Bags Encourage Shoppers to Buy Produce -- And Junk Food?

July 7, 2015 — Bringing reusable bags to the grocery store often means you are an environmentally friendly shopper. But it also influences the very things you buy. According to a new study, bringing your own bags ... read more

Customer Commitment Has Many Faces, Differs Globally

July 7, 2015 — Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, ... read more

You Don't Always Get What You Pay For, Even If Competition Is Fierce

July 2, 2015 — Academics have found that an increase in competition can, at times, actually reduce consumer welfare. Their article looks at instances where the positive correlation between competition and quality ... read more

When Times Are Tough, Parents Favor Daughters Over Sons

June 29, 2015 — In tough economic times, parents financially favor daughters over sons, according to researchers. The study found participants preferred to enroll a daughter rather than a son in beneficial programs, ... read more

In Beijing, Does Desire for Status Means Global Car Brands Over Local Ones

June 23, 2015 — Everyone in China knows global automobile brands such as Ford and Chevrolet. But do those brands really sell better than local ones such as Senova or Eado? The answer is yes, and the reason lies in a ... read more

National Identity: Does Buying Local Mean Shunning Global?

June 23, 2015 — U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic ... read more

The Unwanted Consumer: Harbingers of Failure

June 23, 2015 — Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study. According to the study, there ... read more

Lack of Control on E-Coaches

June 23, 2015 — There is no guarantee that smart, personal coaching apps can live up to claims to make our lives more healthy and more productive. Users may receive incorrect, commercially slanted, or ineffective ... read more

June 19, 2015 — Cigarette prices and images on cigarette packets have an impact on women in terms of continuing to smoke or quitting. In fact, less educated women are more responsive to pictorial labels on cigarette ... read more

Can Phone Data Detect Real-Time Unemployment?

June 15, 2015 — Mobile phone data can provide rapid insight into employment levels, precisely because people's communications patterns change when they are not working, a study ... read more

Students' Unions Attempts to Oppose Consumerism Are Rarely Successful, New Research Finds

June 15, 2015 — While students' unions often try to oppose the rise of consumerism at their universities, they are rarely successful, a new study ... read more

Love and Money: How Low-Income Dads Really Provide

June 15, 2015 — Low-income fathers who might be labeled "deadbeat dads" often spend as much on their children as parents in formal child-support arrangements, but they sometimes choose to give goods like ... read more

Public Debate Could Be Key to Strong Economy

June 10, 2015 — As it turns out, people who speak their minds loudly and often could be responsible for economic prosperity. The study is the first to measure the influence of public deliberation on economic ... read more

How Your Brain Is Telling You to Vote

June 8, 2015 — A new study has cast some light on the brain mechanisms that support people's voting decisions. The new study provides the first evidence that the lateral orbitofrontal cortex is critical for ... read more

Buyers and Sellers: Choose Your Own Price!

June 8, 2015 — In certain situations, the seller gets a better deal if she or he allows customers to decide what they want to pay for an item or a service, a new study carried out by economics and management ... read more

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