Jan. 26, 2015 — Those video ads playing in the corner of your computer screen, in the midst of multitasking, may have more impact than you realize. They may be as effective as ads you're really watching, says ... full story
Jan. 22, 2015 — Why did fans and sponsors such as Nike drop Lance Armstrong but stay loyal to Tiger Woods? Probably because Armstrong's doping scandal took place on the field, unlike Wood's off-the-field ... full story
Jan. 22, 2015 — Product bundling is a common marketing strategy. According to a new stud, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ... full story
Jan. 22, 2015 — Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study, it depends on ... full story
Jan. 22, 2015 — Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras, a new study ... full story
Jan. 22, 2015 — Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just <em>feel</em> right? According to a new study, consumers are drawn to prices with ... full story
Jan. 22, 2015 — Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study shows that this type of retail therapy ... full story
Jan. 21, 2015 — Job seekers with attitudes focused on 'learning' from the job-seeking process will have more success finding their dream jobs, researchers have ... full story
Jan. 21, 2015 — Do consumers make different choices based on the fragrance surrounding them? A new study shows for the first time that the “temperature” of scents in a store atmosphere may have a powerful effect ... full story
Jan. 21, 2015 — Why are health awareness campaigns failing to reduce skyrocketing obesity rates? According to a new study, consumers continue to make their eating decisions based on taste ... full story
Jan. 21, 2015 — When a company’s service falls short of expectations, consumers can react harshly, spreading negative comments or changing companies. But a new study shows that consumers practice surprising ... full story
Jan. 21, 2015 — The greenness of a product has become increasingly important to consumers, but how do they decide how green a product is in the first place? A new study suggests that consumers believe that products ... full story
Jan. 21, 2015 — It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study suggests that searches for specific features ... full story
Jan. 20, 2015 — Seeing and liking alcohol advertising on television among underage youths was associated with the onset of drinking, binge drinking and hazardous drinking, according to a study. Alcohol is the most ... full story
Jan. 20, 2015 — Hedge-fund managers who appear 'trustworthy' in photographs attract more clients than their more 'undependable'-looking counterparts. But their clients also saw lower returns on ... full story
Jan. 15, 2015 — Weather changes may affect how institutional investors decide on stock plays, according to a new study. Their findings suggest sunny skies put professional investors more in a mood to buy, while ... full story
Jan. 14, 2015 — Often enough, it is human nature to conform. This tendency makes us follow the lead of computers, even if the machines give us the wrong advice. This is the finding of a study that investigates how ... full story
- Pro-marijuana 'tweets' are sky-high on Twitter
- Low-income boys fare worse in wealth's shadow
- Is cheating on the field worse than cheating on a spouse? Some fans think so
- Not So Obvious: Consumers Don't Just Assume Bundled Products Are a Better Value
- Marketing a new product? Getting consumers to visualize using it could backfire
- Does black-and-white advertising help consumers make better decisions?
- When the price just feels right: Do rounded numbers appeal to our emotions?
- Trying to project an image of success? It could make you dwell on your failures
- Job seekers with 'learning' attitude have more success
- Heightened scents: Do ambient fragrances make consumers purchase more?
- Health consciousness: Do consumers believe healthy food always tastes bad?
- Does corporate social responsibility reduce negative reviews for bad service?
- Ecocentricity: How do consumers decide what makes a product 'green'?
- Buying cars: Do product features matter more than brands?
- Alcohol ads on TV associated with drinking behavior in young people
- 'Trustworthy' hedge fund execs generate more business but weaker returns
- Debunking aging myths in financial decisions
- People conform to the norm -- even if the norm is a computer
- Burnt-out workers more likely to make irrational decisions
- Campus debit cards let students buy cigarettes with parents' money
- Store remodelling benefits bottom line
- Stress may increase desire for reward but not pleasure, research finds
- Decision 'cascades' in social networks
- The psychology of gift-giving and receiving
- Throwing money at data breach may make it worse
- Personalized advertising attracts more attention and makes contents of ads easier to remember
- A Facebook application knows if you are having a bad day and tells your teacher
- OCD patients' brains light up to reveal how compulsive habits develop
- Consumer loyalty driven by aesthetics over functionality
- Privacy policies good for big business, not so good for consumers
- Child workers in South East Asia: Exploitative trafficking or migratory self-improvement?
- Herd mentality: Are we programmed to make bad decisions?
- Certain parenting tactics could lead to materialistic attitudes in adulthood
- To save the lives of 5.6 million children from tobacco use, more aggressive actions must be taken, expert explains
- When pursuing goals, people give more weight to progress than setbacks
- Tracking the eyes: The keys to consumers' plant preferences
- Cricket: Home umpires favor their own teams in test matches
- Teen use of e-cigarettes growing; Hawaii use rates higher than in mainland
- Three steps to better gift card giving
- Ads communicate message in as little as tenth of a second, helped by color
- Smoothing the path to an independent life: Virtual reality based training systems boost cognitive functions
- Corporate responsibility eases customer reactions to bad service
- Abandoning websites: Are annoying ads good for business?
- The social brain: Does guessing others' intentions make a difference when we learn?
- Scarcity breeds rationality, new economic study finds
- New Model of Media Consumption in 'Age of Interruption'
- People in unhappy places are depressed more than a week a month
- Glass houses: Your personality helps predict your real estate choices
- Does your boss find you proactive…or pushy?
- Unlike people, monkeys aren't fooled by expensive brands
- Want to get male millennials on board with your cause? Focus on feelings
- Entrepreneurs to venture capitalists: Don’t be a Scrooge
- Mere expectation of treatment can improve brain activity in Parkinson's patients
- Problem gambling, personality disorders often go hand in hand
- Firms pressure sales people to invest in costly internal negotiations
- Dominant people can be surprisingly social
- Seniors draw on extra brainpower for shopping
- Gamification for behavior change: What is it and how is it useful?
- Alcohol taxes can improve health, lead to more jobs
- Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
- Most people would rather harm themselves than others for profit
- Recommendations by other customers significantly influence Internet purchasing behavior
- One firm's loss is another's gain
- Solving the puzzle of cooperation in group environments
- Disgust leads people to lie and cheat; Cleanliness promotes ethical behavior
- Good cause + moderate discount = more sales
- The Trojan horse burger: Do companies that 'do good' sell unhealthy food?
- How do you really feel about the cake? Emotional awareness promotes healthier eating
- Anti-organic: Why do some farmers resist profitable change?
- Expansion of gambling does not lead to more problem gamblers, study finds
- Multiple factors, not just mental illness, associated with gun possession, violence among youths
- Are 'flops' a success in basketball?
- Don't bet on stinginess to keep stress low
- Lack of A level maths leading to fewer female economists in England
- Anti-social behavior a consequence, rather than cause of homelessness
- Some online shoppers pay more than others, study shows
- California's tobacco control efforts losing steam, finds report
- Fairness is in the brain, scientists say
- Highly connected CEOs more likely to broker mergers and acquisitions that harm firms, study shows