Consumer Behavior News

Sunday, July 5, 2009

Risky Business: Stressed Men, But Not Stressed Women, More Likely To Gamble And Takes Risks

Stressed out, dude? Don't go to Vegas. New research shows that men under stress may be more likely to take risks, correlating to such real-l ...  > full story

Common Fish Species Has 'Human' Ability To Learn

Although worlds apart, the way fish learn could be closer to humans' way of thinking than previously believed, suggests a new research study. ...  > full story

Monkeys Found To Wonder What Might Have Been

Monkeys playing a game similar to "Let's Make A Deal" have revealed that their brains register missed opportunities and learn from their mistakes. ...  > full story

Mechanisms Of Self-control Pinpointed In Brain

When you're on a diet, deciding to skip your favorite calorie-laden foods and eat something healthier takes a whole lot of self-control -- an ability ...  > full story
 

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Become A Smarter Shopper

Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of. ...  > full story

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