Dec. 17, 2014 — Consumers' loyalty and passion for an automobile brand are driven more by appearance than practical concerns. Aesthetics that resonate on an emotional level are more responsible for brand ... full story
Dec. 17, 2014 — Research suggests effective self regulation has yet to emerge for the majority of businesses whose privacy policies keep them from sharing consumers’ private information, but are not readable by ... full story
Dec. 16, 2014 — A natural desire to be part of the 'in crowd' could damage our ability to make the right decisions, a new study has shown. Research has shown that individuals have evolved to be overly ... full story
Dec. 16, 2014 — A new study found that parents who use material goods as part of their parenting techniques may be setting children up for difficulties later in ... full story
Dec. 16, 2014 — New Year's resolution-makers should beware of skewed perceptions. People tend to believe good behaviors are more beneficial in reaching goals than bad behaviors are in obstructing goals, ... full story
Dec. 15, 2014 — The introduction of neutral umpires in Test cricket led to a drop in the number of LBW decisions going in favor of home teams, a study has ... full story
Dec. 15, 2014 — E-cigarette use among teenagers is growing in the US, and Hawaii teens take up e-cigarette use at higher rates than their mainland counterparts, a new study has found. The findings come as ... full story
Dec. 12, 2014 — The first set of findings from an inaugural environment poll in the United States has been released. The poll surveys a nationally representative sample of American adults and provides a portrait of ... full story
Dec. 11, 2014 — A new study has investigated the use of DNA barcoding to test the authenticity of Ginkgo biloba, an herbal dietary supplement sold to consumers that is purported to boost cognitive ... full story
Dec. 10, 2014 — Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new ... full story
Smoothing the Path to an Independent Life: Virtual Reality Based Training Systems Boost Cognitive FunctionsDec. 10, 2014 — Virtual reality is a powerful tool to simulate real-life environments and situations. Scientists are exploring the medium as a way to help people with cognitive limitations overcome difficulties in ... full story
Dec. 9, 2014 — Most consumers have experienced online ads so garish, loud, or aggravating that they can’t possibly be ignored. But a new study suggests that this way of forcing customer’s attention may actually ... full story
Dec. 4, 2014 — People regularly engage in sophisticated 'mentalizing' (i.e. guessing the intentions or beliefs of others) whenever they convince, teach, deceive, and so on. Researchers have now ... full story
Dec. 4, 2014 — Through a series of surveys, researchers determined that people with less time or money to spare are better able to focus on what the purchase might be worth to them. The researchers began their ... full story
Dec. 3, 2014 — A study focuses on the fact that the average American receives more than 15 hours a day of digital media, the public's attention span for media and the ways the media is keeping us ... full story
Dec. 3, 2014 — People in the country's unhappiest communities spend about a quarter of the month so far down in the dumps that it can harm their productivity, according to ... full story
Dec. 3, 2014 — According to a new study, personality traits are strong indicators of real-estate decisions. The study finds a correlation between personality and individual real estate choices, and a follow-up ... full story
Dec. 2, 2014 — In at least one respect, Capuchin monkeys are smarter than humans -- they don't assume a higher price tag means better quality, according to a new ... full story
- Consumer loyalty driven by aesthetics over functionality
- Privacy policies good for big business, not so good for consumers
- Herd mentality: Are we programmed to make bad decisions?
- Certain parenting tactics could lead to materialistic attitudes in adulthood
- When pursuing goals, people give more weight to progress than setbacks
- Cricket: Home umpires favor their own teams in test matches
- Teen use of e-cigarettes growing; Hawaii use rates higher than in mainland
- Three steps to better gift card giving
- Ads communicate message in as little as tenth of a second, helped by color
- Smoothing the path to an independent life: Virtual reality based training systems boost cognitive functions
- The social brain: Does guessing others' intentions make a difference when we learn?
- Scarcity breeds rationality, new economic study finds
- New Model of Media Consumption in 'Age of Interruption'
- People in unhappy places are depressed more than a week a month
- Glass houses: Your personality helps predict your real estate choices
- Does your boss find you proactive…or pushy?
- Unlike people, monkeys aren't fooled by expensive brands
- Want to get male millennials on board with your cause? Focus on feelings
- Entrepreneurs to venture capitalists: Don’t be a Scrooge
- Mere expectation of treatment can improve brain activity in Parkinson's patients
- Problem gambling, personality disorders often go hand in hand
- Firms pressure sales people to invest in costly internal negotiations
- Dominant people can be surprisingly social
- Seniors draw on extra brainpower for shopping
- Gamification for behavior change: What is it and how is it useful?
- Alcohol taxes can improve health, lead to more jobs
- Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
- Most people would rather harm themselves than others for profit
- Recommendations by other customers significantly influence Internet purchasing behavior
- One firm's loss is another's gain
- Good cause + moderate discount = more sales
- The Trojan horse burger: Do companies that 'do good' sell unhealthy food?
- How do you really feel about the cake? Emotional awareness promotes healthier eating
- Anti-organic: Why do some farmers resist profitable change?
- Expansion of gambling does not lead to more problem gamblers, study finds
- Multiple factors, not just mental illness, associated with gun possession, violence among youths
- Are 'flops' a success in basketball?
- Don't bet on stinginess to keep stress low
- Lack of A level maths leading to fewer female economists in England
- Anti-social behavior a consequence, rather than cause of homelessness
- Some online shoppers pay more than others, study shows
- California's tobacco control efforts losing steam, finds report
- Fairness is in the brain, scientists say
- Highly connected CEOs more likely to broker mergers and acquisitions that harm firms, study shows
- How can we be effectively warned not to give away our information online?
- Product placement can curb TV commercial audience loss by more than 10 percent
- Teens' science interest linked with knowledge, but only in wealthier nations
- Uncertain reward more motivating than sure thing, study finds
- Size of minority population impacts states' prison rates, study finds
- The Costco effect: Do consumers buy less variety at bigger stores?
- Feeling guilty or ashamed? Think about your emotions before you shop
- Marketing an innovative new product? An exciting product launch could hurt sales
- Country of origin: Are negative stereotypes always bad for business?
- Forced to be bad: Consumers happier when someone else decides they can indulge
- Brand loyalty: What happens when our favorite products are unavailable?
- Judgment and decision-making: Brain activity indicates there is more than meets the eye
- Parents drive kids' car choices
- Energy drinks cause insomnia, nervousness in athletes
- Self-made billionaires more likely to give than inheritors
- Asking parents smart questions can help obese kids lose weight
- Gambling with confidence: Are you sure about that?
- Men enjoy competition, but so do women, researchers find
- Domestic violence issue possible red zone fumble for NFL
- Why are consumers willing to spend more money on ethical products?
- Do you always get what you pay for? How consumers mispredict product quality
- Do ads showing sexy women make male consumers less charitable?
- Number-crunching could lead to unethical choices, says new study
- Concept of time may predict impulsive behavior, research finds
- Chemical signals in brain help guide risky decisions
- Brain differences: Sometimes, adolescents just can't resist
- Must women be seen to be heard? Voice and gender bias in TV adverts
- Teens' neural response to food commercials predicts future weight gain
- Parents' separation found to boost children's behavior problems, but only in high-income families
- Economic study confirms growth in autism
- Students take note: Evidence that leaving essays to the last minute ruins your grades
- Gambling is just plain fun for those players who are in control
- Poor health habits linked to financial insecurity
- Customer experience matters more when economy is doing better, not worse