Consumer Behavior News
April 26, 2015

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More Consumer Behavior News
April 26, 2015

Underage Drinkers Most Influenced by Alcohol Marketing More Likely to Report Dangerous Drinking Behaviors

Apr. 20, 2015 — Underage youth who cite alcohol marketing and the influence of adults, movies or other media as the main reasons for choosing to consume a specific brand of alcohol are more likely to drink more and ... read more

Expecting Higher Prices Can Spur Spending

Apr. 16, 2015 — When consumers expect higher inflation ahead, they become more willing to spend on the spot, according to new research. In other words, consumers will buy more because money saved would be less ... read more

How Limiting CEO Pay Can Be More Effective, Less Costly

Apr. 15, 2015 — A new article offers insights into the political economy of executive-compensation reform. The analysis also offers insights into the political economy of executive-compensation ... read more

Online Creep: Targeted Ads May Have Opposite Effect of Marketers' Intent

Apr. 8, 2015 — Online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product, a new study ... read more

Why Daring to Compare Online Prices Pays Off Offline

Apr. 7, 2015 — The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in 'web-to-store' ... read more

For Marketers, Failing to Align Emotions of Your Ads With TV Programs May Turn Off Consumers

Apr. 6, 2015 — New research shows why marketers and ad buyers might want to opt for ads that are only moderately energetic as opposed to ads with boundless energy and pep. "When you feel low or sad, ads that ... read more

Stop Complaining About the Moral Decline of Western Society, Expert Says

Apr. 6, 2015 — Morality is not declining in the modern world. Instead, a new morality is replacing the previous one. Centered on individual self-fulfillment, and linked to administrative government, it permits ... read more

Dying Patients' Choices Not Always Aligned to Caregivers'

Apr. 2, 2015 — An illuminating study compares the willingness of stage IV cancer patients, and their caregivers; to pay to extend their lives by one year against that of other end-of-life ... read more

Negotiating: Careful Choice of Words Increases Chances of Success

Apr. 1, 2015 — When negotiating your next pay raise, haggling at the flea market or selling a used car, attention should be paid to the choice of words. Because the findings of a recent study revealed that proper ... read more

Saving Money: Do Consumers Spend Less If They Think About the Future?

Mar. 31, 2015 — Why is it so hard for consumers to save money? According to a new study, consumers are often impatient and do not think about the long-term consequences of spending ... read more

When Are Consumers More Likely to Rely on Feelings to Make Decisions?

Mar. 31, 2015 — Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study, consumers who consider themselves independent are more inclined to rely on ... read more

How Are Ordinary Consumers Transforming the Fashion Business?

Mar. 31, 2015 — One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study reveals how ordinary consumers have changed ... read more

A Matter of Taste: When Do Products Benefit from Mixed Reviews?

Mar. 31, 2015 — How do consumers react to products with diverse online reviews? According to a new study, a mix of positive and negative reviews can benefit products that are evaluated based on personal ... read more

Do Consumers Think Products Are Better When Companies Donate to Charity?

Mar. 31, 2015 — Does hearing about a company's charitable donations raise your opinion of their products? According to a new study, corporate social responsibility leads consumers to believe products are better ... read more

Study Sheds Light on Homebuyer Types

Mar. 31, 2015 — After the housing boom of the early 2000s came the bust. At that time, a South Florida Realtor asked a housing specialist what motivated people to buy homes after the bust. This found several ... read more

Mar. 31, 2015 — Generous welfare benefit levels make people who are not in employment more likely to want to work rather than less, new research suggests. "Many scholars and commentators fear that generous ... read more

Marketing of Energy Drinks Placed on TV Channels That Appeal to Teens

Mar. 30, 2015 — Though the Academy of Pediatrics advises against the consumption of energy drinks by teens, research finds that manufacturers market the bulk of their products on TV channels that likely appeal to ... read more

Mar. 26, 2015 — Researchers suggest that your brain is most likely deploying an 'index strategy,' a straightforward ranking of products, when you shop. It may not be an absolutely perfect calculation, ... read more

Public Health Responsibility Deal in UK Unlikely to Be an Effective Response to Alcohol Harms

Mar. 25, 2015 — Harmful alcohol consumption in England is unlikely to be reduced by the Public Health Responsibility Deal because the majority of its interventions are ineffective, poorly reported or were already ... read more

Ultimate Fighting Championship Should Save Heavyweight Fights for Pay Per View

Mar. 24, 2015 — A researcher has found that fans' interest in the sport and, thus, their desire to spend money differs based on the ... read more

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