Consumer Behavior News
October 4, 2015

Latest Headlines
updated 5:04am EDT

More Consumer Behavior News
October 4, 2015

Player's Performance in Video Games Can Steer Attitudes About Brands

Sep. 29, 2015 — A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of ... read more

Cost Savings from Add-on Pricing May Result in Profit Loss

Sep. 29, 2015 — Researchers conducted a study examining the increasingly popular add-on pricing model of hotels, airlines and banks. They built a new model to see if cost savings can trigger more intense competition ... read more

Frequently Discounting Maximizes Retailer Revenues

Sep. 29, 2015 — The 'discount-frequently' pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an 'every day low price' strategy or 'static ... read more

Companies Increase Profits With Multichannel Shoppers: Study in INFORMS' Marketing Science

Sep. 25, 2015 — Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store and the Internet rather than the store alone. However, this strategy ... read more

Researchers' Model Helps Predict Consumer Spending

Sep. 25, 2015 — When a business wants to predict consumer expenditures at a competing firm, the task can be difficult. Now a new methodology is being used to predict consumer spending at ... read more

Development of Trust in B2B Relationships Calls for Common Goals

Sep. 25, 2015 — The development of trust in business-to-business relationships calls for goal congruence, according to a new study shedding new light on power symmetry in business-to-business relationships. However, ... read more

Marketing: How Does Business Debt Affect Firm Value and Consumer Satisfaction?

Sep. 23, 2015 — Feeling less satisfied with the businesses you patronize? It might be because those businesses are in a lot of debt. According to a new study, a company that has a lot of financial leverage -- that ... read more

Marketing Partnerships: Stock Prices Don't Always Run With the Bulls

Sep. 23, 2015 — When two companies form a marketing alliance, investors always herald that as good news and send the companies' stock prices sky high, right? Well, maybe not. As a new study shows, marketing ... read more

Consumer Idea Generation Is Not One-Size-Fits-All

Sep. 23, 2015 — Listen up, Dell and Starbucks and all companies that turn to consumers for ideas about products and services. There's a better way to pry ideas out of your customers than through the same old ... read more

Understanding Self-Control: Eating and Spending Are Different Public Policy Issues

Sep. 23, 2015 — You can resist buying candy while you're waiting in the checkout line, but you'll buy any pair of shoes that are on sale. Your best friend, in contrast, wouldn't dream of buying a pair ... read more

Fudging the Facts on 'Healthy' Products Is Tempting, but Is It Worth It?

Sep. 22, 2015 — A new study analyzes what happens to the sales of popular consumer products after federal regulators order manufacturers to stop making misleading health ... read more

Internet Campaigns Motivate Users to Respond to Humanitarian Crises

Sep. 19, 2015 — Online campaigns about humanitarian crises need to be more surprising if they are to successfully engage the public, according to an ... read more

When Does an Image Become a Health Claim?

Sep. 18, 2015 — Images on food and dietary supplement packaging might lead people—appropriately or inappropriately—to infer the health benefits of those products. A study has now shown that people often ... read more

Criminals Acquire Guns Through Social Connections, Study Shows

Sep. 16, 2015 — Criminals are far more likely to acquire guns from family and acquaintances than by theft, according to new research. The findings suggest that targeting by law enforcement of the intermediaries in ... read more

No Way? Charity's Logo May Influence Perception of Food in Package

Sep. 16, 2015 — An organization's logo on a food product can trigger quick perceptions by consumers about an item's healthiness and influence their decision-making, new research ... read more

Consumers Will Covet Control After Terrorism Strikes

Sep. 10, 2015 — If terror strikes increase in the United States, some consumers will keep buying as they always have, but others will withdraw from certain markets to minimize their risk. Researchers say the key ... read more

Scents Sell: The Sweet Smell of Success

Sep. 9, 2015 — The concept of 'olfactory branding' has been the focus of recent research, and how in some settings, such as the hotel lobby, it can supplant or augment the more traditional audiovisual ... read more

Sep. 8, 2015 — Teenagers are irrational and make bad decisions. Or do they? Researchers find that adolescents between 10 and 16 years of age can be more analytical in their economic choices than young adults. The ... read more

Lure of Winning Prizes Encourages Saving, Researchers Find

Sep. 8, 2015 — People are more willing to save money when offered the chance to win a prize, according to a study. The research examined Prize Linked Savings (PLS) products, and states that a PLS savings account ... read more

Trust Game Increases Rate Synchrony

Sep. 8, 2015 — When people build trust, their hearts get in sync and beat as one, a new study shows. When a public goods game is used to introduce trust conditions during a cooperative task, participants' ... read more

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