Consumer Behavior News
May 25, 2015

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updated 3:33am EDT

More Consumer Behavior News
May 25, 2015

Parents Are Integral in Stopping Rise as Teen E-Cigarette Usage Triples

May 22, 2015 — Though many think e-cigarettes are helping to reduce the number of smokers in the US, research is showing the opposite is true when it comes to teens. Experts recently released data showing that in ... read more

Advertising: Most People Feel Alienated When Viewing Ultra-Thin Models

May 21, 2015 — Marketers and advertisers who default to the "thin ideal" -- the belief that thinner is better -- could be alienating up to 70 percent of their ... read more

Nudge, Don't Judge, Shoplifters

May 19, 2015 — Specially designed shopping centers geared at encouraging shoplifters to think twice before they commit a crime are the way forward, according to ... read more

Adventures in Car Buying: Marketing Experts Analyze Sales Talks

May 13, 2015 — There’s a lot one can learn about the human psyche at a car dealer’s. This is where the allegedly shady dealer meets the self-proclaimed tough bargainer. Researchers analyzed sales talk and help ... read more

PartySmart: Could the Infamous 'Hangover' Become Extinct?

May 14, 2015 — It’s a Sunday morning, you didn’t get back home until 3:30am, your head is banging, your throat is sore and to top it off, your mouth is dry. Later the fatigue will kick in, making it impossible ... read more

Learning Entrepreneurship: Starting a Business Is a Matter of Adequate Training

May 13, 2015 — The capacity to think and act in entrepreneurial terms is present in many people -- unbeknown to most of them. Action-oriented entrepreneurship training sessions can unlock dormant potential and ... read more

Measures of Students' 'Non-Cognitive' Skills for Teacher Evaluation, School Accountability, or Student Diagnosis

May 13, 2015 — Policymakers and practitioners have grown increasingly interested in measures of personal qualities other than cognitive ability--including self-control, grit, growth mindset, gratitude, purpose, ... read more

Average-Sized Models Could Sell More Fashion, Research Suggests

May 13, 2015 — The fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns, new research suggests. The study considered the impact of using average and zero-sized ... read more

Climate Change Attitudes Are Reflected on Social Networks

May 11, 2015 — People who believe in climate change have more Facebook friends than those who do not consider climate change a problem. A dissertation in economics shows that values and social networks are linked ... read more

Seven in 10 Take Early Pension Payout

May 12, 2015 — As governments and corporations around the world face pension shortfalls, a groundbreaking study in Croatia by a team of US researchers explores the likelihood and circumstances under which people ... read more

Baiting the Hook: The Science of Attracting and Keeping Online Grocery Shoppers

May 7, 2015 — A study of the multichannel UK grocery shopping environment recently yielded insights that will be useful for retailers with an online channel or considering adding one to their customers' ... read more

May 8, 2015 — Countless research and self-help books claim that having more sex will lead to increased happiness, based on the common finding that those having more sex are also happier. Scientists now report that ... read more

Buyers' Readiness to Take Risk Is Top Cause for Volatility in US House Prices

May 7, 2015 — Consumer willingness to take chances with their money in large part triggers fluctuations in housing prices, a study concludes. Researchers used a dynamic factor model to boil down the price-rent ... read more

I'll Have What She's Having: How Peers Influence the Adoption of New Sales Channel

May 7, 2015 — Marketing campaigns focused on social media and socioeconomic groupings are likely to give the greatest boost to disruptive new channels, but help propel new brick-and-mortar venues as well, a study ... read more

Customers Will Pay More Today If There's Payback Later, Shows Equal Billing Study

May 6, 2015 — A study of the best ways to structure equal billing plans says that smart companies should set them up so that customers get money back at the end of the term. Not only do they think they prefer to ... read more

Nonstop Shopping: Impact of Mobile Technology on Purchasing Patterns

May 5, 2015 — Customers who adopted mobile technology for their grocery shopping shopped more often and placed larger orders, research shows. The data was collected between 2011 and 2013 from an Internet-only ... read more

Keeping Legalized Marijuana out of Hands of Kids

May 4, 2015 — As the realities of legalized marijuana take hold in four states and the District of Columbia, legislators and regulators could learn a lot from the successes – and failures – of the tobacco and ... read more

Good Things in Store for Retailers

May 1, 2015 — Adding brick-and-mortar stores to online and catalog retailing increases sales overall, research shows. Online and catalog retailers pondering whether to add physical stores to their customers' ... read more

Buyers With a Trade-in Get a Raw Deal

Apr. 30, 2015 — A consumer with a trade-in actually forks over more money to the dealer than consumers without a trade-in, new research shows. The research theorizes that sellers of durable goods for which dealers ... read more

How 'Time Is Money' Thinking Can Hurt the Environment

Apr. 24, 2015 — Thinking 'time is money' can be a barrier for people to act in environmentally friendly ways, even for tasks like recycling that take mere seconds, according to ... read more

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