Consumer Behavior News
August 27, 2015

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More Consumer Behavior News
August 27, 2015

Aug. 27, 2015 — Products labeled with a Fair Trade logo cause prospective buyers to dig deeper into their pockets. Participants were willing to pay on average 30 percent more for ethically produced goods, compared ... read more

Enjoyment Motivates People to Participate in the Sharing Economy

Aug. 24, 2015 — Sustainability and enjoyment are at least as important as economic benefits for participating in the sharing ... read more

Young Adults Believe Hookah, E-Cigs Are Safer Than Cigarettes

Aug. 24, 2015 — Many college students are making their way back to campus this month, and back to the habits -- good or bad -- that dorm-life promotes. A new study finds that young adults under 25, including high ... read more

Exploring the Link Between Globalization and Stress

Aug. 21, 2015 — A direct relationship exists between stress and globalization -- for instance, transnational corporations and transnational economics -- according to a recent ... read more

Seller Beware: International Transactions Require Much More Than a Contract

Aug. 12, 2015 — A contract between countries spelling out in detail the terms of sale and delivery should eliminate the chance that the buyer would violate those terms. A new study, however, suggests that ... read more

Want Your Company to Remain Innovative? Think Twice Before Going Public

Aug. 12, 2015 — New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and ... read more

Sport TV Exposing Children to Thousands of Alcohol-Advertisements Per Year

Aug. 11, 2015 — New research shows that children are being exposed to thousands of alcohol adverts when watching sport TV, questioning the effectiveness of advertising regulations designed to protect ... read more

Movie Theaters in Developing Economies Should Consider the Big Screen

Aug. 10, 2015 — In emerging economies, where real estate is expensive and space is limited, there has been a boom in multiplex movie theater construction fueled by the conviction that small screens with many show ... read more

If You Purchase an Embarrassing Product Online, Do You Still Blush? New Study Says Yes

Aug. 6, 2015 — Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people. But a new research study has found that people often are ... read more

How Willing We Are to Adjust Our Energy Bills?

Aug. 4, 2015 — Homeowners can answer six questions, and contractors will know whether and how willing they are to install energy efficient upgrades. Heating and cooling make up 54 percent of American ... read more

Study Uncovers Communication Strategies Couples Can Use to Address Financial Uncertainty

Aug. 3, 2015 — Money can be a significant source of conflict in relationships, particularly during stressful times. New research details techniques romantic couples can use to address financial uncertainty, ... read more

How to Digitally Stoke That Old-Time Auction Fever

July 28, 2015 — The authors explore the impact of time pressure and social competition on bidders in online auctions and how those factors influence auction results and users' ... read more

Because It's Not Worth It: Deceptive Claims in Cosmetics Advertising

July 27, 2015 — If you’re skeptical about the claims made by cosmetics firms about the attributes of their lotions and potions, you’re not alone. A new study shows how little truth there seems to be in those ... read more

Personalized Banner Ads Are a Double-Edged Sword

July 23, 2015 — Trust in a particular vendor affects the degree to which consumers will accept or reject a personalized banner ad, research concludes. The investigators wondered where people would draw the line at ... read more

Having Wealthy Neighbors May Skew Beliefs About Overall Wealth Distribution

July 22, 2015 — Wealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to new research. The findings indicate that ... read more

Location-Based Ads Need More Than Closeness to Overcome Creepiness

July 21, 2015 — Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of ... read more

Sex and Violence May Not Really Sell Products

July 21, 2015 — If there's one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just ... read more

July 20, 2015 — What you're reading now secretly tells you whether your country will be skinnier or fatter in three years. After analyzing 50 years of all the food words mentioned in major newspapers like the ... read more

July 16, 2015 — While Congress considers repealing a law requiring country-of-origin labels on packages of beef, pork and poultry, marketing researchers at the University of Arkansas have found that such labels ... read more

Physician Peer Influence Affects Repeat Prescriptions

July 14, 2015 — A new study finds that peer influence among physicians can affect both trial and repeat prescription behavior of a risky new prescription drug. The study tracks prescriptions of a new drug over 17 ... read more

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