Consumer Behavior News
August 3, 2015

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updated 2:34am EDT

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August 3, 2015

How to Digitally Stoke That Old-Time Auction Fever

July 28, 2015 — The authors explore the impact of time pressure and social competition on bidders in online auctions and how those factors influence auction results and users' ... read more

Because It's Not Worth It: Deceptive Claims in Cosmetics Advertising

July 27, 2015 — If you’re skeptical about the claims made by cosmetics firms about the attributes of their lotions and potions, you’re not alone. A new study shows how little truth there seems to be in those ... read more

Personalized Banner Ads Are a Double-Edged Sword

July 23, 2015 — Trust in a particular vendor affects the degree to which consumers will accept or reject a personalized banner ad, research concludes. The investigators wondered where people would draw the line at ... read more

Having Wealthy Neighbors May Skew Beliefs About Overall Wealth Distribution

July 22, 2015 — Wealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to new research. The findings indicate that ... read more

Location-Based Ads Need More Than Closeness to Overcome Creepiness

July 21, 2015 — Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of ... read more

Sex and Violence May Not Really Sell Products

July 21, 2015 — If there's one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just ... read more

July 16, 2015 — While Congress considers repealing a law requiring country-of-origin labels on packages of beef, pork and poultry, marketing researchers at the University of Arkansas have found that such labels ... read more

Men More Likely to Achieve Targets If They Are Set Goals

July 8, 2015 — Men are more receptive to goals in the workplace than women, new research reveals. Using a timed addition task, researchers examined the effect of non-binding goals -- where no monetary rewards or ... read more

Fewer Women Than Men Are Shown Online Ads Related to High-Paying Jobs

July 7, 2015 — Significantly fewer women than men were shown online ads promising them help getting jobs paying more than $200,000, raising questions about the fairness of targeting ads online, new research ... read more

Poverty Plays Complex Role in Entrepreneurship for Indian Women

July 7, 2015 — Over a billion entrepreneurs in the world operate in subsistence economies, often living hand to mouth. Is there a relationship between such poverty and entrepreneurial activity? A new study says yes ... read more

Faced With Limited Choices, Prisoners Become Entrepreneurs to Meet Their Needs

July 7, 2015 — Inside Gramercy maximum security prison, the market for nearly any kind of good or service is extremely limited, to say the least. But according to a new study, the severely restricted consumption ... read more

Mascots: Can a Humanlike Figure Actually Harm a Company?

July 7, 2015 — Companies whose brands are represented by or associated with human or humanlike figures are often perceived to be taking advantage of consumers when they raise their prices, new research ... read more

Yes, It Pays to Win Back Lost Customers

July 7, 2015 — The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company loses a customer, is it worth it to try to win that customer ... read more

Reusable Shopping Bags Encourage Shoppers to Buy Produce -- And Junk Food?

July 7, 2015 — Bringing reusable bags to the grocery store often means you are an environmentally friendly shopper. But it also influences the very things you buy. According to a new study, bringing your own bags ... read more

Customer Commitment Has Many Faces, Differs Globally

July 7, 2015 — Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, ... read more

You Don't Always Get What You Pay For, Even If Competition Is Fierce

July 2, 2015 — Academics have found that an increase in competition can, at times, actually reduce consumer welfare. Their article looks at instances where the positive correlation between competition and quality ... read more

When Times Are Tough, Parents Favor Daughters Over Sons

June 29, 2015 — In tough economic times, parents financially favor daughters over sons, according to researchers. The study found participants preferred to enroll a daughter rather than a son in beneficial programs, ... read more

What's on Terrorists' Minds? Research Points to Improved Prediction Models

June 29, 2015 — Counter-terrorism officials working to anticipate where and how terrorists are planning their attacks could gain important insights into terrorists’ judgments by modifying the widely held ... read more

Investigation Examines Bitter Dispute Over E-Cigarettes in the Public Health Community

June 24, 2015 — An investigation reveals how the controversial concept of 'harm reduction', embraced enthusiastically by the tobacco industry, has sharply divided the public health community when it comes ... read more

In Beijing, Does Desire for Status Means Global Car Brands Over Local Ones

June 23, 2015 — Everyone in China knows global automobile brands such as Ford and Chevrolet. But do those brands really sell better than local ones such as Senova or Eado? The answer is yes, and the reason lies in a ... read more

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