Featured Research

from universities, journals, and other organizations

Researchers Find New Way Of Measuring 'Reality' Of Virtual Worlds

Date:
October 31, 2008
Source:
North Carolina State University
Summary:
A research team has developed a new way of measuring how "real" online virtual worlds are -- an important advance for the emerging technology that can be used to foster development of new training and collaboration applications by companies around the world.

A research team, led by North Carolina State University's Dr. Mitzi M. Montoya, has developed a new way of measuring how "real" online virtual worlds are – an important advance for the emerging technology that can be used to foster development of new training and collaboration applications by companies around the world.

A global economy, the rising cost of travel, and increasingly tight budgets have left companies exploring the possible use of virtual worlds to train employees and foster collaboration in areas such as research and development, but until now no one has had a way to measure just how "real" those worlds are. The researchers focused on developing a measurement tool specifically for business applications in the virtual world, noting that the productivity and effectiveness of workers interacting via these online environments is closely linked to how well the workers are able to feel as if they are in the virtual realm.

"This is an important issue," Montoya says, "because we believe that if users feel they are 'present' in the virtual world, they will collaborate better with other members of their team – and the more effective the virtual world will be as a setting for research and development or other collaborative enterprises." In addition, Montoya explains "an increased sense of presence in the virtual world leads to better comprehension and retention of information if the technology is being used for training purposes, and trainees are happier with the process." Montoya is the Zelnak Professor of Marketing and Innovation at NC State.

The measurement scale developed by the researchers for the virtual world is called Perceived Virtual Presence (PVP), and factors in how users interact with the virtual environment, with their work in that environment, and with other users. "Now that we have developed the PVP scale," Montoya says, "it can be used to determine what PVP levels are most conducive to training, collaboration or other applications." Effectively, the PVP scale can be used to design a virtual environment that has the degree of reality that will best cater to a company's specific needs.

Montoya developed the PVP metric with Dr. Anne P. Massey, Dean's Research Professor of Information Systems at Indiana University.


Story Source:

The above story is based on materials provided by North Carolina State University. Note: Materials may be edited for content and length.


Cite This Page:

North Carolina State University. "Researchers Find New Way Of Measuring 'Reality' Of Virtual Worlds." ScienceDaily. ScienceDaily, 31 October 2008. <www.sciencedaily.com/releases/2008/10/081029084038.htm>.
North Carolina State University. (2008, October 31). Researchers Find New Way Of Measuring 'Reality' Of Virtual Worlds. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2008/10/081029084038.htm
North Carolina State University. "Researchers Find New Way Of Measuring 'Reality' Of Virtual Worlds." ScienceDaily. www.sciencedaily.com/releases/2008/10/081029084038.htm (accessed October 20, 2014).

Share This



More Computers & Math News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Facebook Says The DEA's Fake Accounts Go Too Far

Facebook Says The DEA's Fake Accounts Go Too Far

Newsy (Oct. 19, 2014) Facebook says the DEA violated its Terms of Service and that such impersonations damage the integrity of the site. Video provided by Newsy
Powered by NewsLook.com
Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
For Google, Even A $16.5 Billion Earnings Report Is A Miss

For Google, Even A $16.5 Billion Earnings Report Is A Miss

Newsy (Oct. 17, 2014) Analysts were expecting more, but Google’s ad growth slowed on the quarter and the company is spending more of its money. Video provided by Newsy
Powered by NewsLook.com
Obama Signs Cybersecurity Order, Wants Safer Payments

Obama Signs Cybersecurity Order, Wants Safer Payments

Reuters - US Online Video (Oct. 17, 2014) President Barack Obama announces details of a new executive order designed to make federal payments safer following recent massive data breaches. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins