Featured Research

from universities, journals, and other organizations

No Honeymoon Replays: People Don't Want To Taint Special Memories

Date:
November 17, 2008
Source:
University of Chicago Press Journals
Summary:
That unforgettable honeymoon has a special place in your memory -- so special that you might be reluctant to try to repeat it. A new study says people tend to treat their memories of previous special experiences as assets to be protected.

That unforgettable honeymoon has a special place in your memory—so special that you might be reluctant to try to repeat it. A new study in the Journal of Consumer Research says people tend to treat their memories of previous special experiences as assets to be protected.

"When asked if they would like to return to a place where they had a 'particularly special' versus 'pleasant but not particularly special' vacation or evening out, people were more interested in returning to the place where the initial event that they experienced was simply pleasant rather than truly special," write authors Gal Zauberman (University of Pennsylvania), Rebecca K. Ratner (University of Maryland), and B. Kyu Kim (University of Pennsylvania).

The researchers say that participants did not want to taint their memories of earlier special times. Unless researchers reassured the participants that the second experiences would be very similar to the initial experiences, they were apprehensive about repeating them.

The study also looked at the motivations behind acquiring souvenirs, known in the study as "memory pointers." For example, more participants said they would rather own a CD of their favorite band than a Mayan sculpture, unless they had taken a particularly meaningful trip to Mayan ruins. "Those considering a trip that was simply pleasant—for instance, with sunny weather and lots of time to read on the beach but no meaningful experiences—did not feel the need to acquire those items that they thought would help them remember the experience later."

"This desire to protect memories of meaningful experiences emerged even though participants thought that these experiences would be more memorable than mundane experiences would be," conclude the authors.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Cite This Page:

University of Chicago Press Journals. "No Honeymoon Replays: People Don't Want To Taint Special Memories." ScienceDaily. ScienceDaily, 17 November 2008. <www.sciencedaily.com/releases/2008/11/081117110940.htm>.
University of Chicago Press Journals. (2008, November 17). No Honeymoon Replays: People Don't Want To Taint Special Memories. ScienceDaily. Retrieved September 22, 2014 from www.sciencedaily.com/releases/2008/11/081117110940.htm
University of Chicago Press Journals. "No Honeymoon Replays: People Don't Want To Taint Special Memories." ScienceDaily. www.sciencedaily.com/releases/2008/11/081117110940.htm (accessed September 22, 2014).

Share This



More Mind & Brain News

Monday, September 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Could Grief Affect The Immune Systems Of Senior Citizens?

Could Grief Affect The Immune Systems Of Senior Citizens?

Newsy (Sep. 19, 2014) The study found elderly people are much more likely to become susceptible to infection than younger adults going though a similar situation. Video provided by Newsy
Powered by NewsLook.com
Food Addiction Might Be Caused By PTSD

Food Addiction Might Be Caused By PTSD

Newsy (Sep. 18, 2014) New research shows that women who suffer from PTSD are three times more likely to develop a food addiction. Video provided by Newsy
Powered by NewsLook.com
Corporal Punishment on Decline, Debate Renews

Corporal Punishment on Decline, Debate Renews

AP (Sep. 16, 2014) Corporal punishment in the United States is on the decline, but there is renewed debate over its use after Minnesota Vikings running back Adrian Peterson was charged with child abuse. (Sept. 16) Video provided by AP
Powered by NewsLook.com
FDA Eyes Skin Shocks Used at Mass. School

FDA Eyes Skin Shocks Used at Mass. School

AP (Sep. 15, 2014) The FDA is considering whether to ban devices used by the Judge Rotenberg Educational Center in Canton, Massachusetts, the only place in the country known to use electrical skin shocks as aversive conditioning for aggressive patients. (Sept. 15) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins