Featured Research

from universities, journals, and other organizations

Smoking Prevention Campaign Saving Billions In Smoking-related Care

Date:
February 21, 2009
Source:
Johns Hopkins University Bloomberg School of Public Health
Summary:
Researchers have estimated that "Truth", the nations' largest youth smoking prevention campaign, saved $1.9 billion or more in health care costs associated with tobacco use.

Researchers at the Johns Hopkins Bloomberg School of Public Health and the American Legacy Foundation have estimated that truth®, the nations’ largest youth smoking prevention campaign, saved $1.9 billion or more in health care costs associated with tobacco use.

 “The cost effectiveness of the truth®  campaign has major tobacco policy implications,” said lead author, David Holtgrave, PhD, director of the Bloomberg School’s Institute for Global Tobacco Control and Chair of the Department of Health, Behavior and Society. “The campaign was previously shown to lead to far fewer youth initiating smoking. In the current paper, we now estimate that the campaign will avert future health care costs of roughly $1.9 billion and perhaps more, because youth who avoid smoking will avoid the negative health consequences of smoking. Even under our most pessimistic analysis, the cost per quality adjusted life year saved by the campaign is substantially below the cost of other major prevention interventions and therefore its expansion would be an excellent public health investment.”

Using standard methods of cost and cost-utility analysis, Holtgrave and colleagues compared the costs of the truth® campaign to the absence of the campaign. The American Legacy Foundation spent $324 million to implement and evaluate the truth® campaign.  The authors have compared the cost of the program to its health care savings; they found that both base and optimistic case results indicate cost savings over and above the campaign’s initial costs.  Even the most pessimistic case analyzed indicated that the intervention is cost effective to society.

Launched in 2000 by the American Legacy Foundation, the truth® campaign aims to capitalize on the desire of young people between the ages of 12 to 17 to be rebellious and independent.

“Studies like this further validate the evolving approach to youth public education we have applied since the campaign first launched in 2000,” said co-author, Cheryl G. Healton, DrPH, president and CEO of the American Legacy Foundation. “It is indeed gratifying to know that a growing body of research continues to prove that, even over time, the campaign remains remarkably relevant to teens’ lives and effective in promoting healthy, educated choices when it comes to tobacco use.”

The research was supported by the American Legacy Foundation.


Story Source:

The above story is based on materials provided by Johns Hopkins University Bloomberg School of Public Health. Note: Materials may be edited for content and length.


Journal Reference:

  1. David R. Holtgrave, Katherine A. Wunderink, Donna M. Vallone and Cheryl G. Healton. Cost-Utility Analysis of the National truth® Campaign to Prevent Youth Smoking. American Journal of Preventive Medicine, Feb 12, 2009

Cite This Page:

Johns Hopkins University Bloomberg School of Public Health. "Smoking Prevention Campaign Saving Billions In Smoking-related Care." ScienceDaily. ScienceDaily, 21 February 2009. <www.sciencedaily.com/releases/2009/02/090212132313.htm>.
Johns Hopkins University Bloomberg School of Public Health. (2009, February 21). Smoking Prevention Campaign Saving Billions In Smoking-related Care. ScienceDaily. Retrieved September 16, 2014 from www.sciencedaily.com/releases/2009/02/090212132313.htm
Johns Hopkins University Bloomberg School of Public Health. "Smoking Prevention Campaign Saving Billions In Smoking-related Care." ScienceDaily. www.sciencedaily.com/releases/2009/02/090212132313.htm (accessed September 16, 2014).

Share This



More Health & Medicine News

Tuesday, September 16, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

President To Send 3,000 Military Personnel To Fight Ebola

President To Send 3,000 Military Personnel To Fight Ebola

Newsy (Sep. 16, 2014) — President Obama is expected to send 3,000 troops to West Africa as part of the effort to contain Ebola's spread. Video provided by Newsy
Powered by NewsLook.com
Man Floats for 31 Hours in Gulf Waters

Man Floats for 31 Hours in Gulf Waters

AP (Sep. 16, 2014) — A Texas man is lucky to be alive after he and three others floated for more than a day in the Gulf of Mexico when their boat sank during a fishing trip. (Sept. 16) Video provided by AP
Powered by NewsLook.com
EU Ministers and Experts Meet to Discuss Ebola Reponse

EU Ministers and Experts Meet to Discuss Ebola Reponse

AFP (Sep. 15, 2014) — The European Commission met on Monday to coordinate aid that the EU can offer to African countries affected by the Ebola outbreak. Duration: 00:58 Video provided by AFP
Powered by NewsLook.com
Despite The Risks, Antibiotics Still Overprescribed For Kids

Despite The Risks, Antibiotics Still Overprescribed For Kids

Newsy (Sep. 15, 2014) — A new study finds children are prescribed antibiotics twice as often as is necessary. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

      Technology News



      Save/Print:
      Share:  

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile iPhone Android Web
      Follow Facebook Twitter Google+
      Subscribe RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins