Featured Research

from universities, journals, and other organizations

Smoking Prevention Campaign Saving Billions In Smoking-related Care

Date:
February 21, 2009
Source:
Johns Hopkins University Bloomberg School of Public Health
Summary:
Researchers have estimated that "Truth", the nations' largest youth smoking prevention campaign, saved $1.9 billion or more in health care costs associated with tobacco use.

Researchers at the Johns Hopkins Bloomberg School of Public Health and the American Legacy Foundation have estimated that truth®, the nations’ largest youth smoking prevention campaign, saved $1.9 billion or more in health care costs associated with tobacco use.

 “The cost effectiveness of the truth®  campaign has major tobacco policy implications,” said lead author, David Holtgrave, PhD, director of the Bloomberg School’s Institute for Global Tobacco Control and Chair of the Department of Health, Behavior and Society. “The campaign was previously shown to lead to far fewer youth initiating smoking. In the current paper, we now estimate that the campaign will avert future health care costs of roughly $1.9 billion and perhaps more, because youth who avoid smoking will avoid the negative health consequences of smoking. Even under our most pessimistic analysis, the cost per quality adjusted life year saved by the campaign is substantially below the cost of other major prevention interventions and therefore its expansion would be an excellent public health investment.”

Using standard methods of cost and cost-utility analysis, Holtgrave and colleagues compared the costs of the truth® campaign to the absence of the campaign. The American Legacy Foundation spent $324 million to implement and evaluate the truth® campaign.  The authors have compared the cost of the program to its health care savings; they found that both base and optimistic case results indicate cost savings over and above the campaign’s initial costs.  Even the most pessimistic case analyzed indicated that the intervention is cost effective to society.

Launched in 2000 by the American Legacy Foundation, the truth® campaign aims to capitalize on the desire of young people between the ages of 12 to 17 to be rebellious and independent.

“Studies like this further validate the evolving approach to youth public education we have applied since the campaign first launched in 2000,” said co-author, Cheryl G. Healton, DrPH, president and CEO of the American Legacy Foundation. “It is indeed gratifying to know that a growing body of research continues to prove that, even over time, the campaign remains remarkably relevant to teens’ lives and effective in promoting healthy, educated choices when it comes to tobacco use.”

The research was supported by the American Legacy Foundation.


Story Source:

The above story is based on materials provided by Johns Hopkins University Bloomberg School of Public Health. Note: Materials may be edited for content and length.


Journal Reference:

  1. David R. Holtgrave, Katherine A. Wunderink, Donna M. Vallone and Cheryl G. Healton. Cost-Utility Analysis of the National truth® Campaign to Prevent Youth Smoking. American Journal of Preventive Medicine, Feb 12, 2009

Cite This Page:

Johns Hopkins University Bloomberg School of Public Health. "Smoking Prevention Campaign Saving Billions In Smoking-related Care." ScienceDaily. ScienceDaily, 21 February 2009. <www.sciencedaily.com/releases/2009/02/090212132313.htm>.
Johns Hopkins University Bloomberg School of Public Health. (2009, February 21). Smoking Prevention Campaign Saving Billions In Smoking-related Care. ScienceDaily. Retrieved July 28, 2014 from www.sciencedaily.com/releases/2009/02/090212132313.htm
Johns Hopkins University Bloomberg School of Public Health. "Smoking Prevention Campaign Saving Billions In Smoking-related Care." ScienceDaily. www.sciencedaily.com/releases/2009/02/090212132313.htm (accessed July 28, 2014).

Share This




More Health & Medicine News

Monday, July 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Deadly Ebola Virus Threatens West Africa

Deadly Ebola Virus Threatens West Africa

AP (July 28, 2014) — West African nations and international health organizations are working to contain the largest Ebola outbreak in history. It's one of the deadliest diseases known to man, but the CDC says it's unlikely to spread in the U.S. (July 28) Video provided by AP
Powered by NewsLook.com
$15B Deal on Vets' Health Care Reached

$15B Deal on Vets' Health Care Reached

AP (July 28, 2014) — A bipartisan deal to improve veterans health care would authorize at least $15 billion in emergency spending to fix a veterans program scandalized by long patient wait times and falsified records. (July 28) Video provided by AP
Powered by NewsLook.com
Two Americans Contract Ebola in Liberia

Two Americans Contract Ebola in Liberia

Reuters - US Online Video (July 28, 2014) — Two American aid workers in Liberia test positive for Ebola while working to combat the deadliest outbreak of the virus ever. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Traditional African Dishes Teach Healthy Eating

Traditional African Dishes Teach Healthy Eating

AP (July 28, 2014) — Classes are being offered nationwide to encourage African Americans to learn about cooking fresh foods based on traditional African cuisine. The program is trying to combat obesity, heart disease and other ailments often linked to diet. (July 28) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins