Featured Research

from universities, journals, and other organizations

Clubbers can smell a good nightspot

Date:
May 17, 2011
Source:
Springer Science+Business Media
Summary:
Since the smoking ban in restaurants, bars and nightclubs, customers are more aware of unpleasant smells, such as body odors and the smell of old beer, that used to be masked by cigarette smoke. Now science is looking at how the introduction of pleasant ambient scents that hide unwanted odors might enhance the nightlife experience.

Since the smoking ban in restaurants, bars and nightclubs, customers are more aware of unpleasant smells, such as body odors and the smell of old beer, that used to be masked by cigarette smoke. Now science is looking at how the introduction of pleasant ambient scents that hide unwanted odors might enhance the nightlife experience. According to Dr. Hendrik Schifferstein from Delft University of Technology in the Netherlands, and his colleagues, carefully selected fragrances can enhance dancing activity, improve the overall perception of the evening, and improve how nightclub goers rate the music as well as their mood.

Their findings were just published online in Springer's journal Chemosensory Perception.

The authors suggest a possible solution to this issue is to install fragrance machines that distribute a pleasant scent in order to mask the unwanted odors. This might lead to improvements in the perceived quality of the environment and hence greater spending, in nightclubs in particular. Just like combinations of lights and sounds create the desired atmosphere, adding scents to the mix could lead to an enriched multisensory experience.

The researchers tested the impact of dispensing three scents suitable for a nightclub environment -- relaxing orange, stimulating peppermint and neutral seawater -- in three distinct dance clubs in cities with significant student populations. They observed the level of dancing in a mixture of male and female visitors in their early twenties, and then asked 849 of them to fill out a short questionnaire asking how they liked the evening in the club (quality of the evening, the music and the club, as well as feelings).

The results showed that the introduction of scents positively influenced dancing, enjoyment, music and mood, although there were no differences in effects between the scents. More dancing activity was observed with scents than without; participants rated both the evening and the music more positively with scents than without; and they were more cheerful with scents than without.

Dr. Schifferstein concludes, "Given that visitors gave a better evaluation for the clubs, felt more cheerful, and showed more dancing activity when scents were diffused, environmental fragrancing may be expected to have a positive effect on visitor return rate and future revenue for clubs."


Story Source:

The above story is based on materials provided by Springer Science+Business Media. Note: Materials may be edited for content and length.


Journal Reference:

  1. Hendrik N. J. Schifferstein, Katrin S. S. Talke, Dirk-Jan Oudshoorn. Can Ambient Scent Enhance the Nightlife Experience? Chemosensory Perception, 2011; DOI: 10.1007/s12078-011-9088-2

Cite This Page:

Springer Science+Business Media. "Clubbers can smell a good nightspot." ScienceDaily. ScienceDaily, 17 May 2011. <www.sciencedaily.com/releases/2011/05/110517105141.htm>.
Springer Science+Business Media. (2011, May 17). Clubbers can smell a good nightspot. ScienceDaily. Retrieved August 20, 2014 from www.sciencedaily.com/releases/2011/05/110517105141.htm
Springer Science+Business Media. "Clubbers can smell a good nightspot." ScienceDaily. www.sciencedaily.com/releases/2011/05/110517105141.htm (accessed August 20, 2014).

Share This




More Mind & Brain News

Wednesday, August 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Researcher Testing on-Field Concussion Scanners

Researcher Testing on-Field Concussion Scanners

AP (Aug. 19, 2014) Four Texas high school football programs are trying out an experimental system designed to diagnose concussions on the field. The technology is in response to growing concern over head trauma in America's most watched sport. (Aug. 19) Video provided by AP
Powered by NewsLook.com
Kids' Drawings At Age 4 Linked To Intelligence At Age 14

Kids' Drawings At Age 4 Linked To Intelligence At Age 14

Newsy (Aug. 19, 2014) A study by King's College London says there's a link between how well kids draw at age 4 and how intelligent they are later in life. Video provided by Newsy
Powered by NewsLook.com
Mental, Neurological Disabilities Up 21% Among Kids

Mental, Neurological Disabilities Up 21% Among Kids

Newsy (Aug. 18, 2014) New numbers show a decade's worth of changes in the number of kids with disabilities. They suggest mental disabilities are up; physical ones are down. Video provided by Newsy
Powered by NewsLook.com
Fake Weed Wreaks Havoc In New Hampshire

Fake Weed Wreaks Havoc In New Hampshire

Newsy (Aug. 17, 2014) New Hampshire's governor declared a state of emergency after more than 40 overdoses of synthetic marijuana in one week throughout the state. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins