Featured Research

from universities, journals, and other organizations

Demand for details on food labels includes the good – and the bad

Date:
November 19, 2013
Source:
Cornell University
Summary:
It’s no surprise that labels are becoming the “go to” place when people have questions about how food is produced. But new research finds that consumers crave more information, especially for the potentially harmful ingredients that aren’t included in the product.

It’s no surprise that labels are becoming the “go to” place when people have questions about how food is produced. But new Cornell University research finds that consumers crave more information, especially for the potentially harmful ingredients that aren’t included in the product.

Related Articles


The laboratory study of 351 shoppers found consumers willing to pay a premium when a product label says “free of” something, but only if the package includes “negative” information on whatever the product is “free of.”

For example, a food labeled “free” of a food dye will compel some consumers to buy that product. But even more people will buy that product if that same label also includes information about the risks of ingesting such dyes.

“What did surprise us was the effect of supplementary information,” said Harry M. Kaiser, a Cornell professor whose field of study includes product labeling. “Even seemingly negative information was valued over just the label itself.”

When provided more information about ingredients, consumers are more confident about their decisions and value the product more, Kaiser said.

Published earlier this month as “Consumer Response to ‘Contains’ and ‘Free of’ Labeling” in the journal, Applied Economic Perspectives and Policy, the Cornell study might interest CEOs of food-processing companies, government policy makers and American consumers alike.

Other authors of the journal article were Jura Liaukonyte, Nadia A. Streletskaya and Bradley J. Rickard, all of the Dyson School. The study was supported by internal funds from Cornell’s College of Agriculture and Life Sciences.

Cornell University has television and ISDN radio studios available for media interviews.


Story Source:

The above story is based on materials provided by Cornell University. The original article was written by Melissa Osgood. Note: Materials may be edited for content and length.


Journal Reference:

  1. J. Liaukonyte, N. A. Streletskaya, H. M. Kaiser, B. J. Rickard. Consumer Response to "Contains" and "Free of" Labeling: Evidence from Lab Experiments. Applied Economic Perspectives and Policy, 2013; 35 (3): 476 DOI: 10.1093/aepp/ppt015

Cite This Page:

Cornell University. "Demand for details on food labels includes the good – and the bad." ScienceDaily. ScienceDaily, 19 November 2013. <www.sciencedaily.com/releases/2013/11/131119130839.htm>.
Cornell University. (2013, November 19). Demand for details on food labels includes the good – and the bad. ScienceDaily. Retrieved December 21, 2014 from www.sciencedaily.com/releases/2013/11/131119130839.htm
Cornell University. "Demand for details on food labels includes the good – and the bad." ScienceDaily. www.sciencedaily.com/releases/2013/11/131119130839.htm (accessed December 21, 2014).

Share This


More From ScienceDaily



More Science & Society News

Sunday, December 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

After Sony Hack, What's Next?

After Sony Hack, What's Next?

Reuters - US Online Video (Dec. 19, 2014) The hacking attack on Sony Pictures has U.S. government officials weighing their response to the cyber-attack. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Sierra Leone Bikers Spread the Message to Fight Ebola

Sierra Leone Bikers Spread the Message to Fight Ebola

AFP (Dec. 19, 2014) More than 100 motorcyclists hit the road to spread awareness messages about Ebola. Nearly 7,000 people have now died from the virus, almost all of them in west Africa, according to the World Health Organization. Video provided by AFP
Powered by NewsLook.com
S. Leone Limits Chistmas Activities to Stem Ebola Spread

S. Leone Limits Chistmas Activities to Stem Ebola Spread

AFP (Dec. 19, 2014) Sierra Leone has launched sweeping efforts to stem the spread of Ebola in the west of the country. While church services will be allowed to go ahead over the festive period, public gatherings and entertainment have been banned. Duration: 01:10 Video provided by AFP
Powered by NewsLook.com
Obama: Better Ways to Create Jobs Than Keystone Pipeline

Obama: Better Ways to Create Jobs Than Keystone Pipeline

AFP (Dec. 19, 2014) US President Barack Obama says that construction of the Keystone pipeline would have 'very little impact' on US gas prices and believes there are 'more direct ways' to create construction jobs. Duration: 00:47 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins