Featured Research

from universities, journals, and other organizations

Brazil will enjoy a big bump in attendance after World Cup games

Date:
May 28, 2014
Source:
University of Michigan
Summary:
Big soccer clubs in nations that host the World Cup enjoy significant bumps in attendance after the event, which provides at least a small ray of sunshine amid the howls of protest from Brazilians over the extravagant hosting costs.

Big soccer clubs in nations that host the World Cup enjoy significant bumps in attendance after the event, which provides at least a small ray of sunshine amid the howls of protest from Brazilians over the extravagant hosting costs.

Economists have shown that the cost of hosting big sporting events like the World Cup dwarf any perceived economic benefits for the host.

However, the 15-to-20 percent attendance boost Brazil will enjoy after the World Cup offers a bit of a consolation, says University of Michigan sports economist Stefan Szymanski -- though it still won't offset the price to host the event.

"Hosting these events seems to boost the image of the club game with long-term benefits for the league," said Szymanski, U-M professor of kinesiology. "Brazil will be hoping that the World Cup will raise the Brazilian domestic competition to the level of Spain's La Liga or the English Premier League."

Even clubs that play in stadiums in the host country that didn't host World Cup games benefit, he said.

Szymanski and Bastien Drut of the ESG Management School in Paris looked at attendance during and after the two major international soccer championships: the FIFA World Cup and the UEFA European Championships. They examined attendance for 10 championships and 11 years of attendance (five years before the event, the season of the event and five years after the event).

Following the event, attendance jumped 15-to-25 percent in the top two divisions in the domestic league and stayed there for roughly five years. However, even accounting for increased attendance and the possibility of higher ticket prices, the economic return was poor and none of the hosts recouped their investment.

The 2014 FIFA World Cup Brazil runs from June 12 to July 13.


Story Source:

The above story is based on materials provided by University of Michigan. Note: Materials may be edited for content and length.


Cite This Page:

University of Michigan. "Brazil will enjoy a big bump in attendance after World Cup games." ScienceDaily. ScienceDaily, 28 May 2014. <www.sciencedaily.com/releases/2014/05/140528114120.htm>.
University of Michigan. (2014, May 28). Brazil will enjoy a big bump in attendance after World Cup games. ScienceDaily. Retrieved September 19, 2014 from www.sciencedaily.com/releases/2014/05/140528114120.htm
University of Michigan. "Brazil will enjoy a big bump in attendance after World Cup games." ScienceDaily. www.sciencedaily.com/releases/2014/05/140528114120.htm (accessed September 19, 2014).

Share This



More Science & Society News

Friday, September 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Cost of Ebola

The Cost of Ebola

Reuters - Business Video Online (Sep. 18, 2014) As Sierra Leone prepares for a three-day "lockdown" in its latest bid to stem the spread of Ebola, Ciara Lee looks at the financial implications of fighting the largest ever outbreak of the disease. Video provided by Reuters
Powered by NewsLook.com
U.S. Food Makers Surpass Calorie-Cutting Pledge

U.S. Food Makers Surpass Calorie-Cutting Pledge

Newsy (Sep. 18, 2014) Sixteen large food and beverage companies in the United States that committed to cut calories in their products far surpassed their target. Video provided by Newsy
Powered by NewsLook.com
Stocks Hit All-Time High as Fed Holds Steady

Stocks Hit All-Time High as Fed Holds Steady

AP (Sep. 17, 2014) The Federal Reserve signaled Wednesday that it plans to keep a key interest rate at a record low because a broad range of U.S. economic measures remain subpar. Stocks hit an all-time high on the news. (Sept. 17) Video provided by AP
Powered by NewsLook.com
Some Tobacco Farmers Thrive Amid Challenges

Some Tobacco Farmers Thrive Amid Challenges

AP (Sep. 16, 2014) The South's tobacco country is surviving, and even thriving in some cases, as demand overseas keeps growers in the fields of one of America's oldest cash crops. (Sept. 16) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins