Featured Research

from universities, journals, and other organizations

UCSF Library Publishes Previously Secret "Joe Camel" Documents On The World Wide Web

Date:
May 13, 1998
Source:
University Of California, San Francisco
Summary:
Secret marketing documents obtained in a landmark lawsuit that charged the RJ Reynolds tobacco company with targeting children and resulted in the demise of the Joe Camel advertising campaign are now available on the world wide web, together with an analysis of the documents.

Secret marketing documents obtained in a landmark lawsuit that charged the RJ Reynolds tobacco company with targeting children and resulted in the demise of the Joe Camel advertising campaign are now available on the world wide web, together with an analysis of the documents.

Related Articles


The Tobacco Control Archives, an online resource of the UCSF Library/Center for Knowledge Management (CKM), now includes the publication "A Review of RJ Reynolds" Internal Documents Produced in Mangini v. RJ Reynolds Tobacco Company (RJR) -- The Case that Rid California and the American Landscape of "Joe Camel" and over 2,000 pages of internal documents created by the tobacco company --To make informed decisions regarding current tobacco issues, the public must have access to this information which illuminates the business practices of the tobacco industry," said Robin L. Chandler, Head of Archives and Special Collections at the UCSF Library/CKM.

The report, prepared by lawyers that helped force RJR to abandon the campaign, demonstrate how the tobacco company studied the reasons people start smoking and the smoking patterns of children, said Chandler. Based on this secret research, the company developed advertising and promotional campaigns targeting children and encouraging them to smoke Camel cigarettes, the suit charged.

In 1991, RJR, the nation's second largest tobacco company, was publicly charged in the Journal of American Medical Association with targeting minors through its Joe Camel campaign. Later that year, Janet Mangini, a San Francisco family law attorney brought suit to end the campaign, becoming the first person to legally challenge the tobacco industry for targeting minors with its advertising. In May 1997, the City and County of San Francisco, together with the cities of Los Angeles, San Jose and ten additional California counties intervened in the suit to help end the Joe Camel campaign.

Prior to the December 1997 trial date, the case was settled. Two important components of the settlement were RJR's agreement to terminate Joe Camel campaign and the public release of RJR's internal documents regarding youth marketing and the Joe Camel campaign.

The internet address to access the report and documents is http://www.library.ucsf.edu/tobacco/mangini/.

The Mangini documents join approximately 10,000 pages of previously secret documents from the Brown and Williamson Tobacco Company that UCSF posted on the web on July 1, 1995, after the University successfully thwarted a lawsuit by Brown and Williamson to prevent publication of the documents.

"In contrast to recent releases of documents by the tobacco industry and the House Commerce Committee on the web, the Mangini documents are in a form that facilitates downloading them and understanding what they mean," according to Stanton Glantz, PhD, professor of medicine at UCSF who worked with the Library on the project.

"We hope to continue UCSF's leadership in making tobacco documents available to the public in a useful form" added Chandler.

The mission of the UCSF Library/CKM is to advance science and foster excellence in teaching and learning and to promote health through the collection, development, organization and dissemination of the world's health sciences knowledge base.

The Tobacco Control Archives, established in 1994, provides a centralized source of information about the grass-roots tobacco control movement in California, the people and organizations involved, and the resulting legislation generated. A central focus of the archive has been the documentation of Proposition 99, the tobacco tax initiative passed by voters in 1989.


Story Source:

The above story is based on materials provided by University Of California, San Francisco. Note: Materials may be edited for content and length.


Cite This Page:

University Of California, San Francisco. "UCSF Library Publishes Previously Secret "Joe Camel" Documents On The World Wide Web." ScienceDaily. ScienceDaily, 13 May 1998. <www.sciencedaily.com/releases/1998/05/980513080519.htm>.
University Of California, San Francisco. (1998, May 13). UCSF Library Publishes Previously Secret "Joe Camel" Documents On The World Wide Web. ScienceDaily. Retrieved November 24, 2014 from www.sciencedaily.com/releases/1998/05/980513080519.htm
University Of California, San Francisco. "UCSF Library Publishes Previously Secret "Joe Camel" Documents On The World Wide Web." ScienceDaily. www.sciencedaily.com/releases/1998/05/980513080519.htm (accessed November 24, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Monday, November 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Ebola-Hit Sierra Leone's Late Cocoa Leaves Bitter Taste

Ebola-Hit Sierra Leone's Late Cocoa Leaves Bitter Taste

AFP (Nov. 23, 2014) The arable district of Kenema in Sierra Leone -- at the centre of the Ebola outbreak in May -- has been under quarantine for three months as the cocoa harvest comes in. Duration: 01:32 Video provided by AFP
Powered by NewsLook.com
Don't Fall For Flu Shot Myths

Don't Fall For Flu Shot Myths

Newsy (Nov. 23, 2014) Misconceptions abound when it comes to your annual flu shot. Medical experts say most people older than 6 months should get the shot. Video provided by Newsy
Powered by NewsLook.com
WFP: Ebola Risks Heightened Among Women Throughout Africa

WFP: Ebola Risks Heightened Among Women Throughout Africa

AFP (Nov. 21, 2014) Having children has always been a frightening prospect in Sierra Leone, the world's most dangerous place to give birth, but Ebola has presented an alarming new threat for expectant mothers. Duration: 00:37 Video provided by AFP
Powered by NewsLook.com
Could Your Genes Be The Reason You're Single?

Could Your Genes Be The Reason You're Single?

Newsy (Nov. 21, 2014) Researchers in Beijing discovered a gene called 5-HTA1, and carriers are reportedly 20 percent more likely to be single. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins