Featured Research

from universities, journals, and other organizations

Skinny Models In Ads Cause Immediate Anger, Depression In Women

Date:
April 30, 1999
Source:
University Of Toronto
Summary:
Magazine ads featuring female fashion models have an immediate negative impact on a woman's self-esteem, according to a University of Toronto study published in the International Journal of Eating Disorders.

Magazine ads featuring female fashion models have an immediate negative impact on a woman's self-esteem, according to a University of Toronto study published in the International Journal of Eating Disorders.

Led by Dr. Leora Pinhas, researchers asked 118 female university students about their mood, body satisfaction and eating patterns. One week later, the women were asked the same questions immediately after viewing a series of ads, with half of the women being exposed to ads from popular women's magazines while the others looked at images which contained no pictures of people.

"The experimental group responded immediately with depression and hostility after viewing the "ideal women" shown in these ads," says Pinhas, a lecturer in U of T's department of psychiatry. "And this was only after viewing 20 pictures. Think about how many hundreds of photos are in some of these fashion and lifestyle magazines, not to mention billboards, television and movies."

Pinhas says Western culture needs to rethink how it portrays the female body so more women can feel comfortable about themselves and not be pushed towards eating disorders. "I know I'd be hard pressed to find a young woman who felt good about her body, never dieted and ate normally."

Pinhas is also director of the Eating Disorders Treatment Program at York County Hospital.

CONTACT:
Steven de Sousa
U of T Public Affairs
(416) 978-5949
e-mail: steven.desousa@utoronto.ca


Story Source:

The above story is based on materials provided by University Of Toronto. Note: Materials may be edited for content and length.


Cite This Page:

University Of Toronto. "Skinny Models In Ads Cause Immediate Anger, Depression In Women." ScienceDaily. ScienceDaily, 30 April 1999. <www.sciencedaily.com/releases/1999/04/990427133817.htm>.
University Of Toronto. (1999, April 30). Skinny Models In Ads Cause Immediate Anger, Depression In Women. ScienceDaily. Retrieved September 19, 2014 from www.sciencedaily.com/releases/1999/04/990427133817.htm
University Of Toronto. "Skinny Models In Ads Cause Immediate Anger, Depression In Women." ScienceDaily. www.sciencedaily.com/releases/1999/04/990427133817.htm (accessed September 19, 2014).

Share This



More Health & Medicine News

Friday, September 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Cost of Ebola

The Cost of Ebola

Reuters - Business Video Online (Sep. 18, 2014) As Sierra Leone prepares for a three-day "lockdown" in its latest bid to stem the spread of Ebola, Ciara Lee looks at the financial implications of fighting the largest ever outbreak of the disease. Video provided by Reuters
Powered by NewsLook.com
What HealthKit Bug Means For Your iOS Fitness Apps

What HealthKit Bug Means For Your iOS Fitness Apps

Newsy (Sep. 18, 2014) Apple has delayed the launch of the HealthKit app platform, citing a bug. Video provided by Newsy
Powered by NewsLook.com
U.S. Food Makers Surpass Calorie-Cutting Pledge

U.S. Food Makers Surpass Calorie-Cutting Pledge

Newsy (Sep. 18, 2014) Sixteen large food and beverage companies in the United States that committed to cut calories in their products far surpassed their target. Video provided by Newsy
Powered by NewsLook.com
Residents Vaccinated as Haiti Fights Cholera Epidemic

Residents Vaccinated as Haiti Fights Cholera Epidemic

AFP (Sep. 18, 2014) Haitians receive the second dose of the vaccine against cholera as part of the UN's vaccination campaign. Duration: 00:34 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins