HANOVER, N.H. -- Why is the stock market fluctuating wildly these days? Is it poor earnings reports? Is it questionable accounting practices or CEO inefficiency? Or do investors trade frantically after they've read something on the Internet? If an investor reads a seemingly authoritative report about a company's performance, he or she might be influenced to buy or sell stock. Sometimes what seems to be a respected source of reliable information is actually a clever scheme to manipulate people, suggests Dartmouth Thayer School of Engineering Professor George Cybenko. This kind of "cognitive hacking" on the Internet could be contributing to the stock market's uncertainty, and it could shape our views in ways we don't even realize.
The above story is based on materials provided by Dartmouth College. Note: Materials may be edited for content and length.
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