Featured Research

from universities, journals, and other organizations

Calculating People Passing By

Date:
January 10, 2006
Source:
Fraunhofer-Gesellschaft
Summary:
Is it possible to make reliable predictions of the number of people who walk or drive down a particular street in Germany? Even without conducting special traffic surveys? Yes, and the solution lies in spatial data mining of different sources.

The cost of placing a billboard in a location like this can be determined using the frequency atlas.
Credit: Image copyright Fachverband fόr Auίenwerbung

Is it possible to make reliable predictions of the number of people who walk or drive down a particular street in Germany? Even without conducting special traffic surveys? Yes, and the solution lies in spatial data mining of different sources.

Related Articles


This is good news, especially for marketing strategists, traffic and logistics specialists, and billboard advertisers: They can now choose the best site for their cash dispensers, branch offices, retail outlets or advertising media. All thanks to the technique of spatial data mining, as developed and put into practice by researchers at the Fraunhofer Institute for Autonomous Intelligent Systems AIS. It involves the use of a set of calculation methods that allow large volumes of data, such as the customer databases held by major companies, to be systematically searched and filtered according to geographical criteria.

One of the many conceivable applications of spatial data mining is the frequency atlas produced by an AIS research team on behalf of the German outdoor advertising association (Fachverband fόr Aussenwerbung FAW). It provides an estimation of the number of people who can be expected to walk or drive along certain stretches of road in Germany, at different times of the day, even in places where traffic surveys have never been carried out. The database was originally compiled as a means of determining fair prices for different billboard locations. After all, advertising agencies work on the principle that the greater the exposure of a particular site, the higher the prices charged. All advertisers want their posters to be seen as often as possible by people belonging to their target group. At present, the frequency atlas covers all 82 major cities in Germany with a population of over 100,000 inhabitants. The next stage of the project is to extend the database to cover all cities with a population of 50,000 or more.

A variety of sources are used to provide the data for analysis. The GfK Group market research institute, for example, supplies empirical data gathered during traffic surveys. These data are evaluated together with the results of socio-demographic studies conducted by various providers of geographical data services, including information on points of interest such as railroad stations, gas stations and restaurants. And road networks for which there is a routing management system provide information on the directions in which the majority of pedestrian or vehicular traffic flows on various roads. “We have combined all of these datasets in a spatially oriented model that provides a high level of accuracy,” relates Michael May, head of the Knowledge Discovery department at the AIS. “The method we use to combine spatial data mining and geographical information systems is unique of its kind in the world.”


Story Source:

The above story is based on materials provided by Fraunhofer-Gesellschaft. Note: Materials may be edited for content and length.


Cite This Page:

Fraunhofer-Gesellschaft. "Calculating People Passing By." ScienceDaily. ScienceDaily, 10 January 2006. <www.sciencedaily.com/releases/2006/01/060108232620.htm>.
Fraunhofer-Gesellschaft. (2006, January 10). Calculating People Passing By. ScienceDaily. Retrieved October 31, 2014 from www.sciencedaily.com/releases/2006/01/060108232620.htm
Fraunhofer-Gesellschaft. "Calculating People Passing By." ScienceDaily. www.sciencedaily.com/releases/2006/01/060108232620.htm (accessed October 31, 2014).

Share This



More Computers & Math News

Friday, October 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Protests Stall Hungary's Internet Tax

Protests Stall Hungary's Internet Tax

Reuters - Business Video Online (Oct. 31, 2014) — Hungary will shelve plans to introduce a tax on internet data traffic that has generated big protests over the past week. But as Amy Pollock reports the controversial issue hasn’t gone away entirely. Video provided by Reuters
Powered by NewsLook.com
Samsung's Incredible Shrinking Smartphone Profits

Samsung's Incredible Shrinking Smartphone Profits

Reuters - Business Video Online (Oct. 30, 2014) — The world's top mobile maker is under severe pressure, delivering a 60 percent drop in Q3 profit as its handset business struggles. Turning it around may not prove easy, says Reuters' Jon Gordon. Video provided by Reuters
Powered by NewsLook.com
Ban On Wearable Cameras In Movie Theaters Surprises No One

Ban On Wearable Cameras In Movie Theaters Surprises No One

Newsy (Oct. 30, 2014) — The Motion Picture Association of America and the National Association of Theatre Owners now prohibit wearable cameras such as Google Glass. Video provided by Newsy
Powered by NewsLook.com
Spain's New 'Google Tax' Makes News Feeds Pay For Links

Spain's New 'Google Tax' Makes News Feeds Pay For Links

Newsy (Oct. 30, 2014) — Spanish lawmakers have passed new IP rules requiring aggregators to pay for linking to news sites, following a broader trend across the E.U. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins