Featured Research

from universities, journals, and other organizations

Being Around Friends Can Impair Your Memory

Date:
February 16, 2007
Source:
University of Chicago Press Journals
Summary:
You're watching a basketball game with some buddies and decide to order pizza during the commercial. Researchers from Indiana University found that people in a group setting exposed to brand information -- such as an ad for Pizza Hut -- have a hard time recalling the brand's competitors. In other words, being around friends when deciding where to order takeout might cause you to forget completely about that local pizza place you've been wanting to try.

You're watching a basketball game with some buddies and decide to order pizza during the commercial. Researchers from Indiana University found that people in a group setting exposed to brand information -- such as an ad for Pizza Hut -- have a hard time recalling the brand's competitors. In other words, being around friends when deciding where to order takeout might cause you to forget completely about that local pizza place you've been wanting to try.

Related Articles


"When groups of individuals are exposed to brands in the shopping environment, their memory for other brands within the same product category is impaired," write Charles D. Lindsey and H. Shanker Krishnan (Indiana University). "The current research examines retrieval in a collaborative group setting, which is a novel context for brand memory research."

Appearing in the March issue of the Journal of Consumer Research, the study found that this effect is magnified for very familiar brands. Lindsey and Krishnan argue that this happens because individuals in the group are exposed not only to the advertisement but also to mentions of the brand by other members of the group.

"The practical implications of this research imply that a group premium (over and above the standard market share premium) seems to exist for advertising brands during programming where a higher percentage of viewers are group-based," conclude the authors.

Reference: Lindsey, Charles D. and H. Shanker Krishnan. "Retrieval Disruption in Collaborative Groups Due to Brand Cues," Journal of Consumer Research: March 2007.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Cite This Page:

University of Chicago Press Journals. "Being Around Friends Can Impair Your Memory." ScienceDaily. ScienceDaily, 16 February 2007. <www.sciencedaily.com/releases/2007/02/070212182128.htm>.
University of Chicago Press Journals. (2007, February 16). Being Around Friends Can Impair Your Memory. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2007/02/070212182128.htm
University of Chicago Press Journals. "Being Around Friends Can Impair Your Memory." ScienceDaily. www.sciencedaily.com/releases/2007/02/070212182128.htm (accessed October 25, 2014).

Share This



More Mind & Brain News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins