Featured Research

from universities, journals, and other organizations

R Rating Might Be Unlikely To Affect Teens Exposure To Smoking In Movies

Date:
September 28, 2007
Source:
University of Massachusetts Medical School
Summary:
Several recent research studies have determined that young adolescents who see smoking scenes in movies are more likely to smoke. To combat smoking among youth, public health groups have called for restricted ratings for movies that depict smoking. A new study however, calls that strategy into question, noting that the R rating may not have the intended effect of putting such movies 'out of reach' of children.

Several recent research studies published in the United States have determined that young adolescents who see smoking scenes in movies are more likely to smoke. To combat smoking among youth, public health groups have called for Restricted (R) ratings for movies that depict smoking. A new study from New Zealand, however, calls that strategy into question, noting that the R rating may not have the intended effect of putting such movies "out of reach" of children.

"Significantly, we found that 94 percent of the 14 to 15 year olds in our sample watched R-rated movies, and 38.5 percent did so on a weekly basis. Therefore, limiting smoking to R-rated movies will likely not eliminate the influence of smoking in the movies," said Joseph R. DiFranza, MD, professor of family medicine & community health at the University of Massachusetts Medical School, who conducted the study with colleagues from New Zealand.

The study was conducted to follow up on previous reports from the U.S. that demonstrated an increased risk of smoking among youth who watched movies that depict smoking. Almost all of the movies screened in New Zealand come from the U.S. The New Zealanders conducted surveys of 88,505 high school students of largely European, Maori, Asian or Pacific Islander ethnicity. They asked students how often they watched R-rated movies and also about their intention to smoke, past experiences with smoking and their current smoking habits.

The more often youths watched R-rated films the more likely they were to smoke, or to have intentions to smoke in the future if they hadn't already started. Those who watched the most R-rated films were twice as likely to have tried smoking as youths who never watched them. Among the nonsmokers, those who watched the most R-rated movies were nearly three times as likely to be susceptible to starting to smoke, even when the researchers controlled for age, gender, ethnicity, peer smoking, parental smoking, socioeconomic status, pocket money and household smoking rules.

"The good example parents set by not smoking and forbidding smoking in the home can be trumped by the glamorization of smoking in the movies. The U.S. movie industry contributes to the spread of teen smoking around the globe, rivaling the influence of the tobacco industry," said co-author Dr. Joseph DiFranza.

The article "R-Rated Film Viewing and Adolescent Smoking" was published in Preventive Medicine. DiFranza conducted this study with colleagues Murray Laugensen of Health New Zealand, Robert Scragg of the University of Auckland, New Zealand, and Robert J. Wellman, MD, of both UMMS and Fitchburg State College in Massachusetts.


Story Source:

The above story is based on materials provided by University of Massachusetts Medical School. Note: Materials may be edited for content and length.


Cite This Page:

University of Massachusetts Medical School. "R Rating Might Be Unlikely To Affect Teens Exposure To Smoking In Movies." ScienceDaily. ScienceDaily, 28 September 2007. <www.sciencedaily.com/releases/2007/09/070927121105.htm>.
University of Massachusetts Medical School. (2007, September 28). R Rating Might Be Unlikely To Affect Teens Exposure To Smoking In Movies. ScienceDaily. Retrieved August 1, 2014 from www.sciencedaily.com/releases/2007/09/070927121105.htm
University of Massachusetts Medical School. "R Rating Might Be Unlikely To Affect Teens Exposure To Smoking In Movies." ScienceDaily. www.sciencedaily.com/releases/2007/09/070927121105.htm (accessed August 1, 2014).

Share This




More Mind & Brain News

Friday, August 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Dieting At A Young Age Might Lead To Harmful Health Habits

Dieting At A Young Age Might Lead To Harmful Health Habits

Newsy (July 30, 2014) Researchers say women who diet at a young age are at greater risk of developing harmful health habits, including eating disorders and alcohol abuse. Video provided by Newsy
Powered by NewsLook.com
It's Not Just Facebook: OKCupid Experiments With Users Too

It's Not Just Facebook: OKCupid Experiments With Users Too

Newsy (July 29, 2014) If you've been looking for love online, there's a chance somebody has been looking at how you're looking. Video provided by Newsy
Powered by NewsLook.com
How Your Face Can Leave A Good Or Bad First Impression

How Your Face Can Leave A Good Or Bad First Impression

Newsy (July 29, 2014) Researchers have found certain facial features can make us seem more attractive or trustworthy. Video provided by Newsy
Powered by NewsLook.com
Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins