Featured Research

from universities, journals, and other organizations

Why The Web Tells Us What We Already Know

Date:
January 28, 2008
Source:
University of New South Wales
Summary:
The Internet is not the font of all knowledge, despite the plethora of information available at your fingertips. Researchers have found that while Internet searches do bring up a variety of useful materials, people pay more attention to information that matches their pre-existing beliefs.

The Internet is not the font of all knowledge, despite the plethora of information available at your fingertips.

Related Articles


Researchers from the University of New South Wales (UNSW) in Australia have found that while Internet searches do bring up a variety of useful materials, people pay more attention to information that matches their pre-existing beliefs.

"Even if people read the right material, they are stubborn to changing their views," said one of the authors, UNSW Professor Enrico Coiera. "This means that providing people with the right information on its own may not be enough."

The research considered how people use Internet search engines to answer health questions.

"We know that the web is increasingly being used by people to help them make healthcare decisions," said Professor Coiera. "We know that there can be negative consequences if people find the wrong information, especially as people in some countries can now self-medicate by ordering drugs online. Australians can order complementary medicines online and these can interfere with other medications."

"Our research shows that, even if search engines do find the 'right' information, people may still draw the wrong conclusions -- in other words, their conclusions are biased."

What also matters is where the information appears in the search results and how much time a person spends looking at it, according to the research which has been published in the Journal of the American Medical Informatics Association.

"The first or the last document the user sees has a much greater impact on their decisions," said Professor Coiera, who is the Director of the Centre for Health Informatics at UNSW.

Dr Annie Lau worked with Professor Coiera to design an interface to help people make sense of the information which they are presented with and to break down these decision biases.

"The new search engine interface we have designed could be a part of any search engine and allows people to organise the information they find, and as a result organise their thoughts better," said Professor Coiera.

While the research was conducted in the area of health, Professor Coiera said the results -- and the technology -- are applicable to other fields too.

The research on the interface will be publicly available within a year.


Story Source:

The above story is based on materials provided by University of New South Wales. Note: Materials may be edited for content and length.


Cite This Page:

University of New South Wales. "Why The Web Tells Us What We Already Know." ScienceDaily. ScienceDaily, 28 January 2008. <www.sciencedaily.com/releases/2008/01/080124092536.htm>.
University of New South Wales. (2008, January 28). Why The Web Tells Us What We Already Know. ScienceDaily. Retrieved January 28, 2015 from www.sciencedaily.com/releases/2008/01/080124092536.htm
University of New South Wales. "Why The Web Tells Us What We Already Know." ScienceDaily. www.sciencedaily.com/releases/2008/01/080124092536.htm (accessed January 28, 2015).

Share This


More From ScienceDaily



More Computers & Math News

Wednesday, January 28, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google Fiber Pressures Incumbent ISPs With Latest Expansion

Google Fiber Pressures Incumbent ISPs With Latest Expansion

Newsy (Jan. 28, 2015) Google’s newly announced Fiber cities put it in closer competition with the likes of AT&T and Time Warner Cable. Video provided by Newsy
Powered by NewsLook.com
Google High-Speed Service Coming to 4 Cities

Google High-Speed Service Coming to 4 Cities

AP (Jan. 28, 2015) Google is expanding its fiber-optic high-speed internet service to four cities in the Southeastern US. The company selected Atlanta, Charlotte, Raleigh and Nashville and their surrounding communities. (Jan. 28) Video provided by AP
Powered by NewsLook.com
Robot Replacements for Foxconn's Workers

Robot Replacements for Foxconn's Workers

Reuters - Business Video Online (Jan. 28, 2015) Foxconn parent Hon Hai Precision Industry is looking to automation to keep productivity up without the rising costs of human labor. Meg Teckman reports. Video provided by Reuters
Powered by NewsLook.com
PlayStation Now Smart TV App

PlayStation Now Smart TV App

Rumble (Jan. 27, 2015) PlayStation Now Smart TV app is coming soon and will be available on both Sony and Samsung HDTV, allowing you to play games without even a counsel! Check out the video for more info. Credit to &apos;booredatwork&apos;. Video provided by Rumble
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins