Featured Research

from universities, journals, and other organizations

Children Fed Diet of Poor Nutrition on Saturday Morning Television

Date:
April 2, 2008
Source:
American Dietetic Association
Summary:
Nine out of ten food advertisements shown during Saturday morning children's television programming are for foods of poor nutritional quality, according to researchers. During a sample of 27.5 hours of shows aimed at pre-school and elementary school-aged children, 91 percent of food ads were for foods or beverages high in fat, sodium or added sugars or were low in nutrients, according to the study.

Nine out of ten food advertisements shown during Saturday morning children's television programming are for foods of poor nutritional quality, according to researchers at the Center for Science in the Public Interest and the University of Minnesota.

During a sample of 27.5 hours of shows aimed at pre-school and elementary school-aged children, 91 percent of food ads were for foods or beverages high in fat, sodium or added sugars or were low in nutrients, according to the study. Forty-nine percent of the 4.08 hours of advertisements shown were for food (281 food ads out of 571 total). The sample, taken from a 2005 review by the Institute of Medicine of the National Academies, included major broadcast and cable networks that had Saturday morning programming.

The most commonly advertised food categories were ready-to-eat breakfast cereals and cereal bars (27 percent of all ads), restaurants (19 percent) and snack foods (18 percent). Of the 281 food ads, 59 percent were for products that exceeded criteria for added sugars, according to the study. About one in five foods advertised exceeded other guidelines, including total fat, saturated plus trans fat and sodium. The majority of advertised foods (84 percent) met the criteria for vitamins and minerals, often as a result of fortification. None of the 27 beverage ads met the study's nutrition standards.

The researchers conclude: "The findings indicate that the foods that food and nutrition professionals encourage children to eat more of, such as fruits, vegetables, low-fat dairy products and whole grains, are seldom encouraged in advertisements shown during children's Saturday morning television programming. Instead, most advertisements promote...foods high in fat, sugars or sodium, or low in nutrients."

This research was published in the April 2008 issue of the Journal of the American Dietetic Association.


Story Source:

The above story is based on materials provided by American Dietetic Association. Note: Materials may be edited for content and length.


Cite This Page:

American Dietetic Association. "Children Fed Diet of Poor Nutrition on Saturday Morning Television." ScienceDaily. ScienceDaily, 2 April 2008. <www.sciencedaily.com/releases/2008/04/080401081910.htm>.
American Dietetic Association. (2008, April 2). Children Fed Diet of Poor Nutrition on Saturday Morning Television. ScienceDaily. Retrieved October 21, 2014 from www.sciencedaily.com/releases/2008/04/080401081910.htm
American Dietetic Association. "Children Fed Diet of Poor Nutrition on Saturday Morning Television." ScienceDaily. www.sciencedaily.com/releases/2008/04/080401081910.htm (accessed October 21, 2014).

Share This



More Health & Medicine News

Tuesday, October 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

How Nigeria Beat Its Ebola Outbreak

How Nigeria Beat Its Ebola Outbreak

Newsy (Oct. 20, 2014) The World Health Organization has declared Nigeria free of Ebola. Health experts credit a bit of luck and the government's initial response. Video provided by Newsy
Powered by NewsLook.com
Another Study Suggests Viagra Is Good For The Heart

Another Study Suggests Viagra Is Good For The Heart

Newsy (Oct. 20, 2014) An ingredient in erectile-dysfunction medications such as Viagra could improve heart function. Perhaps not surprising, given Viagra's history. Video provided by Newsy
Powered by NewsLook.com
Ebola Worries End for Dozens on U.S. Watch Lists

Ebola Worries End for Dozens on U.S. Watch Lists

Reuters - US Online Video (Oct. 20, 2014) Forty-three people who had contact with Thomas Eric Duncan, the first person diagnosed with Ebola in the U.S., were cleared overnight of twice-daily monitoring after 21 days of showing no symptoms. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com
CDC Calls for New Ebola Safety Guidelines

CDC Calls for New Ebola Safety Guidelines

AP (Oct. 20, 2014) Centers for Disease Control and Prevention Director Dr. Tom Frieden laid out new guidelines for health care workers when dealing with the deadly Ebola virus including new precautions when taking off personal protective equipment. (Oct. 20) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins