Featured Research

from universities, journals, and other organizations

Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers

Date:
May 24, 2008
Source:
University of Missouri-Columbia
Summary:
Studies reveal that in the dog-eat-dog, look-out-for-No. 1, highly competitive business world, only the aggressive, risk-taking alpha male can expect to succeed as an entrepreneur. That statement may sound sexist, but it represents a commonly held gender stereotype. Researcher found that these stereotypes influence whether or not men and women decide to pursue entrepreneurship as a viable career option.

Studies reveal that in the dog-eat-dog, look-out-for-No. 1, highly competitive business world, only the aggressive, risk-taking alpha male can expect to succeed as an entrepreneur. That statement may sound sexist, but it represents a commonly held gender stereotype. A team led by a University of Missouri researcher found that these stereotypes influence whether or not men and women decide to pursue entrepreneurship as a viable career option.

Related Articles


"Perception may limit both men and women in the decision to become entrepreneurs," said Daniel Turban, professor and chair of the Department of Management in the Robert J. Trulaske, Sr. College of Business. "One sex is not inherently more qualified than the other; unfortunately, the underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence people's intentions to pursue entrepreneurial careers. An interesting result of our study is that both men and women reported similar intentions when entrepreneurship was presented as gender neutral. This suggests that common gender stereotypes can be nullified."

Although entrepreneurship is a masculine-stereotyped domain, Turban said many of the characteristics believed to be important to entrepreneurial success also are traditionally feminine. For example, caring and nurturing, building relationships with others, and humility are typically attributed to females, but also characterize good entrepreneurship.

Turban, along with Vishal Gupta, of Binghamton University and Nachiket Bhawe, of the University of Minnesota, asked undergraduate business students to read mock news articles about entrepreneurship, answer a comprehensive question, and complete a scale about entrepreneurial intentions. In the control article, there was no mention of gender or gender differences in entrepreneurship. In other articles, the masculine and feminine stereotypes were subtly presented or directly emphasized.

"When the masculine stereotype of entrepreneurship was subtly presented, men had higher entrepreneurial intentions than women, and both men and women were similar to the control group. Those results suggest that entrepreneurship is typically stereotyped as a masculine career option," Turban said. "However, when masculine characteristics were strongly linked with entrepreneurship, a condition people might expect to favor men, we found that women had higher entrepreneurial intention scores while men had lower."

Turban said one reason for the persistence of gender differences in male-type careers, like entrepreneurship, may be that common masculine stereotypes associated with this role are not openly discussed in society. Men and women are subconsciously influenced by widely held stereotypes. Turban said that if the goal is to attract more women to entrepreneurship, it may be more desirable to describe entrepreneurship as gender neutral.

Turban's study, "The Effect of Gender Stereotype Activation on Entrepreneurial Intentions," will be published in the Journal of Applied Psychology.


Story Source:

The above story is based on materials provided by University of Missouri-Columbia. Note: Materials may be edited for content and length.


Cite This Page:

University of Missouri-Columbia. "Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers." ScienceDaily. ScienceDaily, 24 May 2008. <www.sciencedaily.com/releases/2008/05/080522113313.htm>.
University of Missouri-Columbia. (2008, May 24). Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2008/05/080522113313.htm
University of Missouri-Columbia. "Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers." ScienceDaily. www.sciencedaily.com/releases/2008/05/080522113313.htm (accessed October 25, 2014).

Share This



More Mind & Brain News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins