Featured Research

from universities, journals, and other organizations

Videoconferencing More Confusing For Decision-makers Than Face-to-face Meetings

Date:
November 3, 2008
Source:
Institute for Operations Research and the Management Sciences
Summary:
Although videoconferencing has become a billion-dollar substitute for flying business people to meetings, it leaves distant participants less likely to make sound judgments about speakers being viewed over a screen, according to a study in a journal of the Institute for Operations Research and the Management Sciences.

Although videoconferencing has become a billion-dollar substitute for flying business people to meetings, it leaves distant participants less likely to make sound judgments about speakers being viewed over a screen, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS®).

“Videoconferencing in the Field: A Heuristic Processing Model” is by Carlos Ferran of Pennsylvania State University Great Valley and Stephanie Watts of Boston University. It appears in vol. 54, number 9 of the INFORMS flagship journal Management Science.

The researchers find that attendees of videoconferences must work harder to interpret information delivered during a conference than they would if they attended face-to-face.

A field study of medical professionals reveals differences in information processing: participants attending a seminar via videoconference are more influenced by the likeability of the speaker than by the quality of the arguments presented, whereas the opposite pattern is true for participants attending in person.

“Important business decisions may suffer if videoconferencing is used to make them without adjusting the process to take its differences into account,” says Prof. Ferran.

Professors Ferran and Watts offer guidelines for understanding when videoconferencing is most appropriate and for improving the design of videoconferencing equipment:

  • Videoconferencing may not be appropriate for decision making when some stakeholders are present face-to-face and others attend via video, because these two groups are likely to process information differently.
  • Videoconferencing equipment may be improved by the addition of features that reduce cognitive workload, such as support for turn taking, audio localization, and personal distance location.
  • Videoconference presenters can use heuristic cues to increase the influence of their message.

The research was conducted in a medical setting. (The name of the medical organization was not released by the researchers).

Medical professionals were surveyed as they attended 1 of 19 different live interactive seminars, either face-to-face or via videoconference. The seminars spanned a 12-week period, comprising part of the teaching activities of an urban healthcare consortium. Each interactive one-hour seminar was delivered live by a different physician in a large auditorium, followed by questions and answers. These seminars were simultaneously broadcasted via videoconference to a number of smaller sites. Both face-to-face and remote attendees could ask questions. Attendees were primarily residents, attendings, and local physicians specializing in pediatrics, psychiatry, or orthopedics.


Story Source:

The above story is based on materials provided by Institute for Operations Research and the Management Sciences. Note: Materials may be edited for content and length.


Cite This Page:

Institute for Operations Research and the Management Sciences. "Videoconferencing More Confusing For Decision-makers Than Face-to-face Meetings." ScienceDaily. ScienceDaily, 3 November 2008. <www.sciencedaily.com/releases/2008/10/081028184748.htm>.
Institute for Operations Research and the Management Sciences. (2008, November 3). Videoconferencing More Confusing For Decision-makers Than Face-to-face Meetings. ScienceDaily. Retrieved July 28, 2014 from www.sciencedaily.com/releases/2008/10/081028184748.htm
Institute for Operations Research and the Management Sciences. "Videoconferencing More Confusing For Decision-makers Than Face-to-face Meetings." ScienceDaily. www.sciencedaily.com/releases/2008/10/081028184748.htm (accessed July 28, 2014).

Share This




More Science & Society News

Monday, July 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Carbon Trap: US Exports Global Warming

The Carbon Trap: US Exports Global Warming

AP (July 28, 2014) — AP Investigation: As the Obama administration weans the country off dirty fuels, energy companies are ramping-up overseas coal exports at a heavy price. (July 28) Video provided by AP
Powered by NewsLook.com
Russia Saves Gecko Sex Satellite, Media Has Some Fun With It

Russia Saves Gecko Sex Satellite, Media Has Some Fun With It

Newsy (July 27, 2014) — The satellite is back under ground control after a tense few days, but with a gecko sex experiment on board, the media just couldn't help themselves. Video provided by Newsy
Powered by NewsLook.com
Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) — A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com
The New York Times Backs Pot Legalization

The New York Times Backs Pot Legalization

Newsy (July 27, 2014) — The New York Times has officially endorsed the legalization of marijuana, but why now, and to what end? Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins