Featured Research

from universities, journals, and other organizations

Social Media And Presidential Election: Impact Of YouTube, MySpace

Date:
November 1, 2008
Source:
Kent State University
Summary:
What is the impact of media on the political landscape in the US? Researchers are investigating the impact of hugely popular social media's impact on the upcoming presidential contest.

Dr. Paul Haridakis, associate professor of Communication Studies at Kent State University and a long-time scholar in the area of the impact of media on the political landscape in the U.S., is investigating the impact of hugely popular social media's impact on the upcoming presidential contest.

Haridakis, who is currently conducting research with Gary Hanson, associate professor of Journalism & Mass Communication and doctoral students on the role of YouTube in elections, says that even though expenditures by candidates on television ads continue to increase exponentially, this presidential election will be the first time in which social media, such as MySpace, YouTube and Facebook, will play a significant role in persuading the electorate.

He adds that the technology and use of these tools is so new, that extensive study on the role of these social and mass media is still underway. Its impact on the 2008 presidential race, Haridakis says, can only be imagined.

"Many people," Haridakis says, "will watch videos and use traditional media like TV to acquire political information about the candidates, but they also are going to the Internet and using social networking sites to see who people they know support. The information gleaned from their social networks may be the information they find most credible and persuasive.

"They'll listen to their buddy on his MySpace page, not necessarily the traditional messengers that candidates employ to reach out to the voters, or even the candidates themselves.

"That exploits the power of social media pretty well," Haridakis says. "The candidates in this election season have not fully harnessed the power of these tools."

Haridakis and Hanson are currently interviewing students to determine what effect social media consumption is having on the students' voting decisions. The research team hopes to publish their findings in the coming months.


Story Source:

The above story is based on materials provided by Kent State University. Note: Materials may be edited for content and length.


Cite This Page:

Kent State University. "Social Media And Presidential Election: Impact Of YouTube, MySpace." ScienceDaily. ScienceDaily, 1 November 2008. <www.sciencedaily.com/releases/2008/10/081031122502.htm>.
Kent State University. (2008, November 1). Social Media And Presidential Election: Impact Of YouTube, MySpace. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2008/10/081031122502.htm
Kent State University. "Social Media And Presidential Election: Impact Of YouTube, MySpace." ScienceDaily. www.sciencedaily.com/releases/2008/10/081031122502.htm (accessed July 23, 2014).

Share This




More Science & Society News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Boeing Ups Outlook on 52% Profit Jump

Boeing Ups Outlook on 52% Profit Jump

Reuters - Business Video Online (July 23, 2014) Commercial aircraft deliveries rose seven percent at Boeing, prompting the aerospace company to boost full-year profit guidance- though quarterly revenues missed analyst estimates. Bobbi Rebell reports. Video provided by Reuters
Powered by NewsLook.com
9/11 Commission Members Warn of Terror "fatigue" Among American Public

9/11 Commission Members Warn of Terror "fatigue" Among American Public

Reuters - US Online Video (July 22, 2014) Ten years after releasing its initial report, members of the 9/11 Commission warn of the "waning sense of urgency" in combating terrorists attacks. Mana Rabiee reports. Video provided by Reuters
Powered by NewsLook.com
CDC Head Concerned About a Post-Antibiotic Era

CDC Head Concerned About a Post-Antibiotic Era

AP (July 22, 2014) Sounding alarms about the growing threat of antibiotic resistance, CDC Director Tom Frieden warned Tuesday if the global community does not confront the problem soon, the world will be living in a devastating post-antibiotic era. (July 22) Video provided by AP
Powered by NewsLook.com
Courts Conflicted Over Healthcare Law

Courts Conflicted Over Healthcare Law

AP (July 22, 2014) Two federal appeals courts issued conflicting rulings Tuesday on the legality of the federally-run healthcare exchange that operates in 36 states. (July 22) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins