Featured Research

from universities, journals, and other organizations

Alcohol Advertisements Attract The Young

Date:
February 12, 2009
Source:
BMC Public Health
Summary:
Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption.

Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption.

Lesley Smith and David Foxcroft from Oxford Brookes University collated information from seven rigorously selected studies, featuring information on 13,255 participants. This systematic review, funded by the Alcohol and Education Research Council (AERC), is the first to study the effects of advertising, product placement in films, games, sporting events and music videos, depictions of drinking in various media, and exposure to product stands in shops. According to Smith, "Our work provides strong empirical evidence to inform the policy debate on the impact of alcohol advertising on young people, and policy groups may wish to revise or strengthen their policy recommendations in the light of this stronger evidence".

The authors found that exposure to TV alcohol advertisements was associated with an increased tendency to drink, as were magazine advertisements and concession stands at sporting events or concerts. Hours spent watching films, playing games and watching music videos also correlated with young peoples' tendency to consume alcoholic beverages. Smith said, "All seven studies demonstrated significant effects across a range of different exposure variables and outcome measures. One showed that for each additional hour of TV viewing per day the average risk of starting to drink increased by 9% during the following 18 months. Another found that for each additional hour of exposure to alcohol use depicted in popular movies there was a 15% increase in likelihood of having tried alcohol 13 to 26 months later".

The authors recommend that counter-advertising, social marketing techniques and other prevention options such as parenting programmes, price increases and limiting availability may be useful to limit alcohol problems in young people.


Story Source:

The above story is based on materials provided by BMC Public Health. Note: Materials may be edited for content and length.


Journal Reference:

  1. Lesley A Smith and David R Foxcroft. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health, (in press)

Cite This Page:

BMC Public Health. "Alcohol Advertisements Attract The Young." ScienceDaily. ScienceDaily, 12 February 2009. <www.sciencedaily.com/releases/2009/02/090205214408.htm>.
BMC Public Health. (2009, February 12). Alcohol Advertisements Attract The Young. ScienceDaily. Retrieved April 20, 2014 from www.sciencedaily.com/releases/2009/02/090205214408.htm
BMC Public Health. "Alcohol Advertisements Attract The Young." ScienceDaily. www.sciencedaily.com/releases/2009/02/090205214408.htm (accessed April 20, 2014).

Share This



More Mind & Brain News

Sunday, April 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Study On Artists' Brain Shows They're 'Structurally Unique'

Study On Artists' Brain Shows They're 'Structurally Unique'

Newsy (Apr. 17, 2014) The brains of artists aren't really left-brain or right-brain, but rather have extra neural matter in visual and motor control areas. Video provided by Newsy
Powered by NewsLook.com
Is Apathy A Sign Of A Shrinking Brain?

Is Apathy A Sign Of A Shrinking Brain?

Newsy (Apr. 17, 2014) A recent study links apathetic feelings to a smaller brain. Researchers say the results indicate a need for apathy screening for at-risk seniors. Video provided by Newsy
Powered by NewsLook.com
Are School Dress Codes Too Strict?

Are School Dress Codes Too Strict?

AP (Apr. 16, 2014) Pushing the limits on style and self-expression is a rite of passage for teens and even younger kids. How far should schools go with their dress codes? The courts have sided with schools in an era when school safety is paramount. (April 16) Video provided by AP
Powered by NewsLook.com
Could Even Casual Marijuana Use Alter Your Brain?

Could Even Casual Marijuana Use Alter Your Brain?

Newsy (Apr. 16, 2014) A new study conducted by researchers at Northwestern and Harvard suggests even casual marijuana use can alter your brain. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins