Featured Research

from universities, journals, and other organizations

Alcohol Advertisements Attract The Young

Date:
February 12, 2009
Source:
BMC Public Health
Summary:
Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption.

Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption.

Related Articles


Lesley Smith and David Foxcroft from Oxford Brookes University collated information from seven rigorously selected studies, featuring information on 13,255 participants. This systematic review, funded by the Alcohol and Education Research Council (AERC), is the first to study the effects of advertising, product placement in films, games, sporting events and music videos, depictions of drinking in various media, and exposure to product stands in shops. According to Smith, "Our work provides strong empirical evidence to inform the policy debate on the impact of alcohol advertising on young people, and policy groups may wish to revise or strengthen their policy recommendations in the light of this stronger evidence".

The authors found that exposure to TV alcohol advertisements was associated with an increased tendency to drink, as were magazine advertisements and concession stands at sporting events or concerts. Hours spent watching films, playing games and watching music videos also correlated with young peoples' tendency to consume alcoholic beverages. Smith said, "All seven studies demonstrated significant effects across a range of different exposure variables and outcome measures. One showed that for each additional hour of TV viewing per day the average risk of starting to drink increased by 9% during the following 18 months. Another found that for each additional hour of exposure to alcohol use depicted in popular movies there was a 15% increase in likelihood of having tried alcohol 13 to 26 months later".

The authors recommend that counter-advertising, social marketing techniques and other prevention options such as parenting programmes, price increases and limiting availability may be useful to limit alcohol problems in young people.


Story Source:

The above story is based on materials provided by BMC Public Health. Note: Materials may be edited for content and length.


Journal Reference:

  1. Lesley A Smith and David R Foxcroft. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health, (in press)

Cite This Page:

BMC Public Health. "Alcohol Advertisements Attract The Young." ScienceDaily. ScienceDaily, 12 February 2009. <www.sciencedaily.com/releases/2009/02/090205214408.htm>.
BMC Public Health. (2009, February 12). Alcohol Advertisements Attract The Young. ScienceDaily. Retrieved March 4, 2015 from www.sciencedaily.com/releases/2009/02/090205214408.htm
BMC Public Health. "Alcohol Advertisements Attract The Young." ScienceDaily. www.sciencedaily.com/releases/2009/02/090205214408.htm (accessed March 4, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Wednesday, March 4, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Former NFL Players Donate Brains to Science

Former NFL Players Donate Brains to Science

Reuters - US Online Video (Mar. 3, 2015) Super Bowl champions Sidney Rice and Steve Weatherford donate their brains, post-mortem, to scientific research into repetitive brain trauma. Jillian Kitchener reports. Video provided by Reuters
Powered by NewsLook.com
Alzheimer's Protein Plaque Found In 20-Year-Olds

Alzheimer's Protein Plaque Found In 20-Year-Olds

Newsy (Mar. 3, 2015) Researchers found an abnormal protein associated with Alzheimer&apos;s disease in the brains of 20-year-olds. Video provided by Newsy
Powered by NewsLook.com
This Nasal Treatment Could Help Ease Migraine Pain

This Nasal Treatment Could Help Ease Migraine Pain

Newsy (Mar. 2, 2015) Researchers gave lidocaine to 112 patients, and about 88 percent of the subjects said they needed less migraine-relief medicine the next day. Video provided by Newsy
Powered by NewsLook.com
How Facebook Use Can Lead To Depression

How Facebook Use Can Lead To Depression

Newsy (Mar. 1, 2015) Margaret Duffy of the University of Missouri talks about her study on the social network and the envy and depression that Facebook use can cause. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins