Featured Research

from universities, journals, and other organizations

Research examines the economic value of on-premise signs

Date:
October 11, 2011
Source:
University of Cincinnati
Summary:
Good signage holds benefits for both businesses and their customers. But what qualifies as good signs?

Good signage holds benefits for both businesses and their customers. But what qualifies as good signs? Results of a national survey of more than 160 large and small businesses will be presented Oct. 12 at the University of Cincinnati annual National Signage Research and Education Conference in Cincinnati.

UC researchers Christopher Auffrey, associate professor of planning; Henry Hildebrandt, professor of architecture and interior design; and Jeff Rexhausen, associate director of research for the Economics Center at UC, will present a year-long project blending survey research and case studies in the presentation, "Understanding the Economic Value of On-Premise Signs: A Study of the Impact of On-Premise Signage and Criteria for Evaluation."

The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. "As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment," says Rexhausen. "Signs communicate information, and buyers and sellers both benefit from better communication of that information."

The researchers say the results of the research are especially useful for business owners considering sign investments, as well as for the sign companies working with them, and local governments that seek to balance various considerations in their sign regulations.

In addition to how businesses approach different types of signage, Rexhausen says the survey and case studies found economic impacts that sign changes had on businesses. The survey also found that 75 percent of the businesses surveyed had changed the design of their signs in the past five years -- selecting a new look, new type or new illumination.

The case studies highlight the lodging industry, retail banking, specialty retail and the suburban commercial corridor, where there's an effort in one Greater Cincinnati suburb to make the business district environmentally more attractive yet easier to navigate for customers searching for service.

The study was supported by conference sponsor Signage Foundation, Inc. Established in 2002, SFI is a not-for-profit, non partisan organization dedicated to fulfilling the educational, research and philanthropic purposes of on-premise signage.

The National Signage and Research Education Conference is sponsored by SFI, in collaboration with the Carl H. Lindner College of Business, and the UC College of Design, Architecture, Art, and Planning (DAAP).


Story Source:

The above story is based on materials provided by University of Cincinnati. The original article was written by Dawn Fuller. Note: Materials may be edited for content and length.


Cite This Page:

University of Cincinnati. "Research examines the economic value of on-premise signs." ScienceDaily. ScienceDaily, 11 October 2011. <www.sciencedaily.com/releases/2011/10/111011154459.htm>.
University of Cincinnati. (2011, October 11). Research examines the economic value of on-premise signs. ScienceDaily. Retrieved September 3, 2014 from www.sciencedaily.com/releases/2011/10/111011154459.htm
University of Cincinnati. "Research examines the economic value of on-premise signs." ScienceDaily. www.sciencedaily.com/releases/2011/10/111011154459.htm (accessed September 3, 2014).

Share This



More Science & Society News

Wednesday, September 3, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Get A Mortgage, Receive A Cat — Only In Russia

Get A Mortgage, Receive A Cat — Only In Russia

Newsy (Sep. 2, 2014) The incentive is in keeping with a Russian superstition that it's good luck for a cat to be the first to cross the threshold of a new home. Video provided by Newsy
Powered by NewsLook.com
Raw: Thousands of Fish Dead in Mexico Lake

Raw: Thousands of Fish Dead in Mexico Lake

AP (Sep. 2, 2014) Over 53 tons of rotting fish have been removed from Lake Cajititlan in western Jalisco state. Authorities say that the thousands of fish did not die of natural causes. (Sep. 2) Video provided by AP
Powered by NewsLook.com
U.N. Says Ebola Travel Restrictions Will Cause Food Shortage

U.N. Says Ebola Travel Restrictions Will Cause Food Shortage

Newsy (Sep. 2, 2014) The U.N. says the problem is two-fold — quarantine zones and travel restrictions are limiting the movement of both people and food. Video provided by Newsy
Powered by NewsLook.com
Halliburton Reaches $1B Gulf Spill Settlement

Halliburton Reaches $1B Gulf Spill Settlement

AP (Sep. 2, 2014) Halliburton's agreement to pay more than $1 billion to settle numerous claims involving the 2010 BP oil spill could be a way to diminish years of costly litigation. A federal judge still has to approve the settlement. (Sept. 2) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins