Featured Research

from universities, journals, and other organizations

Magazine articles jeopardize and empower young women’s sexuality

Date:
September 4, 2012
Source:
SAGE Publications
Summary:
While the effects of sexualized media on young women has long been debated, a new study finds that women who read sex-related magazine articles from popular women's magazines like Cosmopolitan are less likely to view premarital sex as a risky behavior. Additionally, the women who are exposed to these articles are more supportive of sexual behavior that both empowers women and prioritizes their own sexual pleasure.

While the effects of sexualized media on young women has long been debated, a new study finds that women who read sex-related magazine articles from popular women's magazines like Cosmopolitan are less likely to view premarital sex as a risky behavior. Additionally, the women who are exposed to these articles are more supportive of sexual behavior that both empowers women and prioritizes their own sexual pleasure.

Related Articles


This study was published in a recent article from Psychology of Women Quarterly (published by SAGE).

Study authors Janna L. Kim and L. Monique Ward wrote, "When exposed to explicit textual messages about female sexual assertiveness in women's magazines, readers regarded women's capacity to experience and act on feelings of sexual desire more favorably."

To execute the study, 150 women college students were randomly assigned to read articles from two popular magazines: one set of articles about women's roles in sexual relationships and the other set about general entertainment unrelated to sexual relationships.

In addition to finding that the group of women exposed to the sex-related articles endorsed more risky sexual behavior, the researchers found that white women in particular viewed premarital sex as less risky and endorsed taking on a more assertive sexual role than women of color.

Kim and Ward concluded, "Our results suggest that the complex and sometimes conflicting representations of female sexuality proliferating in the mass media and popular culture could potentially have both empowering and problematic effects on women's developing sexual identities."


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. J. L. Kim, L. M. Ward. Striving for Pleasure Without Fear: Short-Term Effects of Reading a Women's Magazine on Women's Sexual Attitudes. Psychology of Women Quarterly, 2012; 36 (3): 326 DOI: 10.1177/0361684312442856

Cite This Page:

SAGE Publications. "Magazine articles jeopardize and empower young women’s sexuality." ScienceDaily. ScienceDaily, 4 September 2012. <www.sciencedaily.com/releases/2012/09/120904100139.htm>.
SAGE Publications. (2012, September 4). Magazine articles jeopardize and empower young women’s sexuality. ScienceDaily. Retrieved October 24, 2014 from www.sciencedaily.com/releases/2012/09/120904100139.htm
SAGE Publications. "Magazine articles jeopardize and empower young women’s sexuality." ScienceDaily. www.sciencedaily.com/releases/2012/09/120904100139.htm (accessed October 24, 2014).

Share This



More Mind & Brain News

Friday, October 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins