Featured Research

from universities, journals, and other organizations

Magazine articles jeopardize and empower young women’s sexuality

Date:
September 4, 2012
Source:
SAGE Publications
Summary:
While the effects of sexualized media on young women has long been debated, a new study finds that women who read sex-related magazine articles from popular women's magazines like Cosmopolitan are less likely to view premarital sex as a risky behavior. Additionally, the women who are exposed to these articles are more supportive of sexual behavior that both empowers women and prioritizes their own sexual pleasure.

While the effects of sexualized media on young women has long been debated, a new study finds that women who read sex-related magazine articles from popular women's magazines like Cosmopolitan are less likely to view premarital sex as a risky behavior. Additionally, the women who are exposed to these articles are more supportive of sexual behavior that both empowers women and prioritizes their own sexual pleasure.

Related Articles


This study was published in a recent article from Psychology of Women Quarterly (published by SAGE).

Study authors Janna L. Kim and L. Monique Ward wrote, "When exposed to explicit textual messages about female sexual assertiveness in women's magazines, readers regarded women's capacity to experience and act on feelings of sexual desire more favorably."

To execute the study, 150 women college students were randomly assigned to read articles from two popular magazines: one set of articles about women's roles in sexual relationships and the other set about general entertainment unrelated to sexual relationships.

In addition to finding that the group of women exposed to the sex-related articles endorsed more risky sexual behavior, the researchers found that white women in particular viewed premarital sex as less risky and endorsed taking on a more assertive sexual role than women of color.

Kim and Ward concluded, "Our results suggest that the complex and sometimes conflicting representations of female sexuality proliferating in the mass media and popular culture could potentially have both empowering and problematic effects on women's developing sexual identities."


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. J. L. Kim, L. M. Ward. Striving for Pleasure Without Fear: Short-Term Effects of Reading a Women's Magazine on Women's Sexual Attitudes. Psychology of Women Quarterly, 2012; 36 (3): 326 DOI: 10.1177/0361684312442856

Cite This Page:

SAGE Publications. "Magazine articles jeopardize and empower young women’s sexuality." ScienceDaily. ScienceDaily, 4 September 2012. <www.sciencedaily.com/releases/2012/09/120904100139.htm>.
SAGE Publications. (2012, September 4). Magazine articles jeopardize and empower young women’s sexuality. ScienceDaily. Retrieved March 4, 2015 from www.sciencedaily.com/releases/2012/09/120904100139.htm
SAGE Publications. "Magazine articles jeopardize and empower young women’s sexuality." ScienceDaily. www.sciencedaily.com/releases/2012/09/120904100139.htm (accessed March 4, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Wednesday, March 4, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Former NFL Players Donate Brains to Science

Former NFL Players Donate Brains to Science

Reuters - US Online Video (Mar. 3, 2015) Super Bowl champions Sidney Rice and Steve Weatherford donate their brains, post-mortem, to scientific research into repetitive brain trauma. Jillian Kitchener reports. Video provided by Reuters
Powered by NewsLook.com
Alzheimer's Protein Plaque Found In 20-Year-Olds

Alzheimer's Protein Plaque Found In 20-Year-Olds

Newsy (Mar. 3, 2015) Researchers found an abnormal protein associated with Alzheimer&apos;s disease in the brains of 20-year-olds. Video provided by Newsy
Powered by NewsLook.com
This Nasal Treatment Could Help Ease Migraine Pain

This Nasal Treatment Could Help Ease Migraine Pain

Newsy (Mar. 2, 2015) Researchers gave lidocaine to 112 patients, and about 88 percent of the subjects said they needed less migraine-relief medicine the next day. Video provided by Newsy
Powered by NewsLook.com
How Facebook Use Can Lead To Depression

How Facebook Use Can Lead To Depression

Newsy (Mar. 1, 2015) Margaret Duffy of the University of Missouri talks about her study on the social network and the envy and depression that Facebook use can cause. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins