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Newspaper sales suffer due to lack of stimulating content, study finds

Date:
September 27, 2012
Source:
SAGE Publications
Summary:
Since the newspaper industry started to experience a major decrease in readership in recent years, many people have deemed the internet and other forms of new media as the culprits. However, a recent study finds that sales are down because readers need more engaging and stimulating content.

Since the newspaper industry started to experience a major decrease in readership in recent years, many people have deemed the internet and other forms of new media as the culprits. However, a recent study published in the Journalism & Mass Communication Quarterly, a SAGE Journal, finds that sales are down because readers need more engaging and stimulating content.

Study authors Rachel Davis Mersey, Edward C. Malthouse, and Bobby J. Calder suggested that it is crucial for journalists and practitioners to focus their efforts on creating stimulating content in order to "curb the tide" of newspaper abandonment. In order to test their hypothesis, they selected 52 newspapers nationwide, and issued a series of surveys to their readers to find out exactly what they wanted.

The study authors discovered that readers are looking for more engaging content and offered a few suggestions that could help newspaper organizations provide more variety.

Mersey, Malthouse, and Calder suggested that newspaper journalists could include "a question of the day around a major, local, or even barely known but interesting news story that runs on the front page and is designed to encour¬age conversation among readers and between readers and the newsroom." Find out more tips by reading the complete study, "Focusing on the Reader: Engagement Trumps Satisfaction" in the Journalism & Mass Communication Quarterly.


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. R. D. Mersey, E. C. Malthouse, B. J. Calder. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism & Mass Communication Quarterly, 2012; DOI: 10.1177/1077699012455391

Cite This Page:

SAGE Publications. "Newspaper sales suffer due to lack of stimulating content, study finds." ScienceDaily. ScienceDaily, 27 September 2012. <www.sciencedaily.com/releases/2012/09/120927174912.htm>.
SAGE Publications. (2012, September 27). Newspaper sales suffer due to lack of stimulating content, study finds. ScienceDaily. Retrieved July 30, 2014 from www.sciencedaily.com/releases/2012/09/120927174912.htm
SAGE Publications. "Newspaper sales suffer due to lack of stimulating content, study finds." ScienceDaily. www.sciencedaily.com/releases/2012/09/120927174912.htm (accessed July 30, 2014).

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