Featured Research

from universities, journals, and other organizations

Newspaper sales suffer due to lack of stimulating content, study finds

Date:
September 27, 2012
Source:
SAGE Publications
Summary:
Since the newspaper industry started to experience a major decrease in readership in recent years, many people have deemed the internet and other forms of new media as the culprits. However, a recent study finds that sales are down because readers need more engaging and stimulating content.

Since the newspaper industry started to experience a major decrease in readership in recent years, many people have deemed the internet and other forms of new media as the culprits. However, a recent study published in the Journalism & Mass Communication Quarterly, a SAGE Journal, finds that sales are down because readers need more engaging and stimulating content.

Study authors Rachel Davis Mersey, Edward C. Malthouse, and Bobby J. Calder suggested that it is crucial for journalists and practitioners to focus their efforts on creating stimulating content in order to "curb the tide" of newspaper abandonment. In order to test their hypothesis, they selected 52 newspapers nationwide, and issued a series of surveys to their readers to find out exactly what they wanted.

The study authors discovered that readers are looking for more engaging content and offered a few suggestions that could help newspaper organizations provide more variety.

Mersey, Malthouse, and Calder suggested that newspaper journalists could include "a question of the day around a major, local, or even barely known but interesting news story that runs on the front page and is designed to encour¬age conversation among readers and between readers and the newsroom." Find out more tips by reading the complete study, "Focusing on the Reader: Engagement Trumps Satisfaction" in the Journalism & Mass Communication Quarterly.


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. R. D. Mersey, E. C. Malthouse, B. J. Calder. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism & Mass Communication Quarterly, 2012; DOI: 10.1177/1077699012455391

Cite This Page:

SAGE Publications. "Newspaper sales suffer due to lack of stimulating content, study finds." ScienceDaily. ScienceDaily, 27 September 2012. <www.sciencedaily.com/releases/2012/09/120927174912.htm>.
SAGE Publications. (2012, September 27). Newspaper sales suffer due to lack of stimulating content, study finds. ScienceDaily. Retrieved September 16, 2014 from www.sciencedaily.com/releases/2012/09/120927174912.htm
SAGE Publications. "Newspaper sales suffer due to lack of stimulating content, study finds." ScienceDaily. www.sciencedaily.com/releases/2012/09/120927174912.htm (accessed September 16, 2014).

Share This



More Science & Society News

Tuesday, September 16, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Some Tobacco Farmers Thrive Amid Challenges

Some Tobacco Farmers Thrive Amid Challenges

AP (Sep. 16, 2014) — The South's tobacco country is surviving, and even thriving in some cases, as demand overseas keeps growers in the fields of one of America's oldest cash crops. (Sept. 16) Video provided by AP
Powered by NewsLook.com
Space Race Pits Bezos Vs Musk

Space Race Pits Bezos Vs Musk

Reuters - Business Video Online (Sep. 16, 2014) — Amazon CEO Jeff Bezos' startup will team up with Boeing and Lockheed to develop rocket engines as Elon Musk races to have his rockets certified. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
President To Send 3,000 Military Personnel To Fight Ebola

President To Send 3,000 Military Personnel To Fight Ebola

Newsy (Sep. 16, 2014) — President Obama is expected to send 3,000 troops to West Africa as part of the effort to contain Ebola's spread. Video provided by Newsy
Powered by NewsLook.com
EU Ministers and Experts Meet to Discuss Ebola Reponse

EU Ministers and Experts Meet to Discuss Ebola Reponse

AFP (Sep. 15, 2014) — The European Commission met on Monday to coordinate aid that the EU can offer to African countries affected by the Ebola outbreak. Duration: 00:58 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

      Technology News



      Save/Print:
      Share:  

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile iPhone Android Web
      Follow Facebook Twitter Google+
      Subscribe RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins