Featured Research

from universities, journals, and other organizations

Election 2012: Will voters follow their 'gut feelings' at polls?

Date:
October 18, 2012
Source:
Rowan University
Summary:
Americans going to the polls generally pull the lever based on one thing: their gut feelings, says a presidential politics expert.

The 2012 presidential campaign has provided endless fodder for social media, water cooler conversation and "Saturday Night Live" spoofs. But, in the end, Americans going to the polls generally pull the lever based on one thing: their gut feelings, says presidential politics expert Larry Butler of Rowan University.

"Moreso than any other elected office, people vote for a president based on personal characteristics. This is the person who is going to be in your living room, so to speak, for the next four years.

"You're choosing the leader of your country, the person you trust more, the person you think will move forward with the direction you think our country should go, the person who represents your values," says Butler, a political scientist who serves as associate dean of Rowan's College of Humanities & Social Sciences. "It's a personal judgment."

In a strong showing in his first debate and by holding his own in the second, Massachusetts Gov. Mitt Romney has proven that he can be "presidential," says Butler.

"He's had some weak spots, but he has rounded out the presidential persona," Butler says. "He's looking presidential. He's talking in a way that shows he understands people's problems. He's demonstrating much more of a connection to ordinary people."

Meanwhile, Obama also has improved his standing with the American people, according to Butler.

"The president's approval rating has improved significantly in recent months by virtue of rising consumer confidence and the Obama campaign's effective messaging," Butler says.

The presidential race really is about the following, Butler says: Which side is going to get their base mobilized and win over the small percentage of undecided voters? Do voters think President Barack Obama deserves a second term? And, if not, is Romney a suitable replacement?

With the economy and jobs as the most pressing campaign issues, most of the nation's voters have already made their Election Day decisions, says Butler.

"At this point, both campaigns are already working the margins by targeting narrow portions of the electorate," he says.

It will be interesting to see how Romney fares in Monday evening's final debate, which focuses on foreign policy, Butler adds.

"If you had to pick the strongest area for Obama, it is foreign policy," says Butler. Romney is less comfortable with foreign policy, but has made some gains in that area in the past few weeks, particularly with his recent speech at Virginia Military Institute, according to Butler.

"The foundation for his foreign policy platform is there," says Butler. "The question is whether he can talk about it comfortably."


Story Source:

The above story is based on materials provided by Rowan University. Note: Materials may be edited for content and length.


Cite This Page:

Rowan University. "Election 2012: Will voters follow their 'gut feelings' at polls?." ScienceDaily. ScienceDaily, 18 October 2012. <www.sciencedaily.com/releases/2012/10/121018133957.htm>.
Rowan University. (2012, October 18). Election 2012: Will voters follow their 'gut feelings' at polls?. ScienceDaily. Retrieved October 23, 2014 from www.sciencedaily.com/releases/2012/10/121018133957.htm
Rowan University. "Election 2012: Will voters follow their 'gut feelings' at polls?." ScienceDaily. www.sciencedaily.com/releases/2012/10/121018133957.htm (accessed October 23, 2014).

Share This



More Science & Society News

Thursday, October 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Reuters - Innovations Video Online (Oct. 22, 2014) Inspired by the way a chameleon changes its colour to disguise itself; scientists in Poland want to replace traditional camouflage paint with thousands of electrochromic plates that will continuously change colour to blend with its surroundings. The first PL-01 concept tank prototype will be tested within a few years, with scientists predicting that a similar technology could even be woven into the fabric of a soldiers' clothing making them virtually invisible to the naked eye. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com
Jet Sales Lift Boeing Profit 18 Pct.

Jet Sales Lift Boeing Profit 18 Pct.

Reuters - Business Video Online (Oct. 22, 2014) Strong jet demand has pushed Boeing to raise its profit forecast for the third time, but analysts were disappointed by its small cash flow. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

Newsy (Oct. 22, 2014) Now that the U.S. is restricting travel from West Africa, some are dropping questions about a travel ban and instead asking about visa bans. Video provided by Newsy
Powered by NewsLook.com
US to Track Everyone Coming from Ebola Nations

US to Track Everyone Coming from Ebola Nations

AP (Oct. 22, 2014) Stepping up their vigilance against Ebola, federal authorities said Wednesday that everyone traveling into the US from Ebola-stricken nations will be monitored for symptoms for 21 days. (Oct. 22) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins