Featured Research

from universities, journals, and other organizations

How the negative trumps the positive in politics

Date:
October 26, 2012
Source:
British Psychological Society (BPS)
Summary:
Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

That is the finding of a paper published October 25 in the British Journal of Social Psychology by Dr George Bizer (Union College, New York), Dr Iris Žeželj (University of Belgrade) and Jamie Luguri (Yale University).

The researchers presented participants with information about two fictional (though ostensibly real) candidates -- one conservative, one liberal -- for a position on a government board. After reading about the two candidates, some participants were asked if they 'supported' or 'opposed' the liberal candidate and some were asked if they 'supported' or 'opposed' the conservative. When the candidates were vying for a local government board, participants who were led to frame their opinions negatively -- regardless of their underlying preference -- expressed more certainty about their attitudes than did participants who were led frame their opinions positively. When the candidates were vying for a distant government board, the effect did not emerge.

Follow-up experiments replicated these findings: Experiment 2 showed that opposers were more certain than supporters, but only when the participants were able to think carefully about the candidates, while Experiment 3 showed that the effect generalized to perceived importance.

Dr Bizer says: "Our prior research showed that framing an opinion in terms of opposition yields stronger attitudes than does framing it in terms of support. The most interesting point from our latest research is that this effect is actually stronger when people process the messages more deeply -- when they are motivated and have been able to think about the issue. But when people are not motivated and able, the effect goes away. So, perhaps counter-intuitively, the people who care the most about the issues or candidates seem more likely to be affected by the bias."


Story Source:

The above story is based on materials provided by British Psychological Society (BPS). Note: Materials may be edited for content and length.


Cite This Page:

British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. ScienceDaily, 26 October 2012. <www.sciencedaily.com/releases/2012/10/121026084643.htm>.
British Psychological Society (BPS). (2012, October 26). How the negative trumps the positive in politics. ScienceDaily. Retrieved April 23, 2014 from www.sciencedaily.com/releases/2012/10/121026084643.htm
British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. www.sciencedaily.com/releases/2012/10/121026084643.htm (accessed April 23, 2014).

Share This



More Science & Society News

Wednesday, April 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Nuclear-Level Asteroids Might Be More Common Than We Realize

Nuclear-Level Asteroids Might Be More Common Than We Realize

Newsy (Apr. 23, 2014) The B612 Foundation says asteroids strike Earth much more often than previously thought, and are hoping to build an early warning system. Video provided by Newsy
Powered by NewsLook.com
High Court to Hear Dispute of TV Over Internet

High Court to Hear Dispute of TV Over Internet

AP (Apr. 22, 2014) The future of Aereo, an online service that provides over-the-air TV channels, hinges on a battle with broadcasters that goes before the U.S. Supreme Court on Tuesday. (April 22) Video provided by AP
Powered by NewsLook.com
Is North Korea Planning Nuclear Test #4?

Is North Korea Planning Nuclear Test #4?

Newsy (Apr. 22, 2014) South Korean officials say North Korea is preparing to conduct another nuclear test, but is Pyongyang just bluffing this time? Video provided by Newsy
Powered by NewsLook.com
Study Says Most Crime Not Linked To Mental Illness

Study Says Most Crime Not Linked To Mental Illness

Newsy (Apr. 22, 2014) A new study finds most crimes committed by people with mental illness are not caused by symptoms of their illness or disorder. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

    Health News

    Environment News

    Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins