Featured Research

from universities, journals, and other organizations

How the negative trumps the positive in politics

Date:
October 26, 2012
Source:
British Psychological Society (BPS)
Summary:
Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

That is the finding of a paper published October 25 in the British Journal of Social Psychology by Dr George Bizer (Union College, New York), Dr Iris Žeželj (University of Belgrade) and Jamie Luguri (Yale University).

The researchers presented participants with information about two fictional (though ostensibly real) candidates -- one conservative, one liberal -- for a position on a government board. After reading about the two candidates, some participants were asked if they 'supported' or 'opposed' the liberal candidate and some were asked if they 'supported' or 'opposed' the conservative. When the candidates were vying for a local government board, participants who were led to frame their opinions negatively -- regardless of their underlying preference -- expressed more certainty about their attitudes than did participants who were led frame their opinions positively. When the candidates were vying for a distant government board, the effect did not emerge.

Follow-up experiments replicated these findings: Experiment 2 showed that opposers were more certain than supporters, but only when the participants were able to think carefully about the candidates, while Experiment 3 showed that the effect generalized to perceived importance.

Dr Bizer says: "Our prior research showed that framing an opinion in terms of opposition yields stronger attitudes than does framing it in terms of support. The most interesting point from our latest research is that this effect is actually stronger when people process the messages more deeply -- when they are motivated and have been able to think about the issue. But when people are not motivated and able, the effect goes away. So, perhaps counter-intuitively, the people who care the most about the issues or candidates seem more likely to be affected by the bias."


Story Source:

The above story is based on materials provided by British Psychological Society (BPS). Note: Materials may be edited for content and length.


Cite This Page:

British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. ScienceDaily, 26 October 2012. <www.sciencedaily.com/releases/2012/10/121026084643.htm>.
British Psychological Society (BPS). (2012, October 26). How the negative trumps the positive in politics. ScienceDaily. Retrieved July 26, 2014 from www.sciencedaily.com/releases/2012/10/121026084643.htm
British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. www.sciencedaily.com/releases/2012/10/121026084643.htm (accessed July 26, 2014).

Share This




More Science & Society News

Saturday, July 26, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Virginia Governor Tours Tornado Aftermath

Virginia Governor Tours Tornado Aftermath

AP (July 25, 2014) Virginia Gov. Terry McAuliffe toured the Cherrystone Family Camping and RV Resort on the Chesapeake Bay today, a day after it was hit by a tornado. The storm claimed two lives and injured dozens of others. (July 25) Video provided by AP
Powered by NewsLook.com
Richard III's Car Park Burial Site Opens to Public

Richard III's Car Park Burial Site Opens to Public

AFP (July 25, 2014) Visitors will be able to look down from a glass walkway on the grave of King Richard III when a new centre opens in the English cathedral city of Leicester, where the infamous hunchback was found under a car park in 2012. Duration: 00:35 Video provided by AFP
Powered by NewsLook.com
Mobile App Gives Tour of Battle of Atlanta Sites

Mobile App Gives Tour of Battle of Atlanta Sites

AP (July 25, 2014) Emory University's Center for Digital Scholarship has launched a self-guided mobile tour app to coincide with the 150th anniversary of the Civil War's Battle of Atlanta. (July 25) Video provided by AP
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins