Featured Research

from universities, journals, and other organizations

How the negative trumps the positive in politics

Date:
October 26, 2012
Source:
British Psychological Society (BPS)
Summary:
Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

Negatively framed political attitudes ("I don't like Romney") are stronger than positively framed attitudes ("I like Romney"), and this effect is strengthened when people think more deeply about the issues involved.

Related Articles


That is the finding of a paper published October 25 in the British Journal of Social Psychology by Dr George Bizer (Union College, New York), Dr Iris Žeželj (University of Belgrade) and Jamie Luguri (Yale University).

The researchers presented participants with information about two fictional (though ostensibly real) candidates -- one conservative, one liberal -- for a position on a government board. After reading about the two candidates, some participants were asked if they 'supported' or 'opposed' the liberal candidate and some were asked if they 'supported' or 'opposed' the conservative. When the candidates were vying for a local government board, participants who were led to frame their opinions negatively -- regardless of their underlying preference -- expressed more certainty about their attitudes than did participants who were led frame their opinions positively. When the candidates were vying for a distant government board, the effect did not emerge.

Follow-up experiments replicated these findings: Experiment 2 showed that opposers were more certain than supporters, but only when the participants were able to think carefully about the candidates, while Experiment 3 showed that the effect generalized to perceived importance.

Dr Bizer says: "Our prior research showed that framing an opinion in terms of opposition yields stronger attitudes than does framing it in terms of support. The most interesting point from our latest research is that this effect is actually stronger when people process the messages more deeply -- when they are motivated and have been able to think about the issue. But when people are not motivated and able, the effect goes away. So, perhaps counter-intuitively, the people who care the most about the issues or candidates seem more likely to be affected by the bias."


Story Source:

The above story is based on materials provided by British Psychological Society (BPS). Note: Materials may be edited for content and length.


Cite This Page:

British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. ScienceDaily, 26 October 2012. <www.sciencedaily.com/releases/2012/10/121026084643.htm>.
British Psychological Society (BPS). (2012, October 26). How the negative trumps the positive in politics. ScienceDaily. Retrieved March 30, 2015 from www.sciencedaily.com/releases/2012/10/121026084643.htm
British Psychological Society (BPS). "How the negative trumps the positive in politics." ScienceDaily. www.sciencedaily.com/releases/2012/10/121026084643.htm (accessed March 30, 2015).

Share This


More From ScienceDaily



More Science & Society News

Monday, March 30, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Prince Charles Touts Importance of 'Earth Hour'

Prince Charles Touts Importance of 'Earth Hour'

AP (Mar. 28, 2015) People across Asia gathered to watch as the lights in their cities went out as part of Earth Hour 2015, an environmental awareness campaign that Prince Charles called a reminder "that together we have the power to change things." (March 28) Video provided by AP
Powered by NewsLook.com
Why So Many People Think NASA's Asteroid Mission Is A Waste

Why So Many People Think NASA's Asteroid Mission Is A Waste

Newsy (Mar. 27, 2015) The Asteroid Retrieval Mission announced this week bears little resemblance to its grand beginnings. Even NASA scientists are asking, "Why bother?" Video provided by Newsy
Powered by NewsLook.com
Sierra Leone in Ebola Lockdown

Sierra Leone in Ebola Lockdown

Reuters - News Video Online (Mar. 27, 2015) Millions of people in Sierra Leone are urged to stay at home in a three-day lockdown to help end the country&apos;s Ebola outbreak. Paul Chapman reports. Video provided by Reuters
Powered by NewsLook.com
WH Plan to Fight Antibiotic-Resistant Germs

WH Plan to Fight Antibiotic-Resistant Germs

AP (Mar. 27, 2015) The White House on Friday announced a five-year plan to fight the threat posed by antibiotic-resistant bacteria amid fears that once-treatable germs could become deadly. (March 27) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins