Featured Research

from universities, journals, and other organizations

Fantasy sports users spend more time in front of television on gamedays

Date:
January 25, 2013
Source:
Taylor & Francis
Summary:
As the weekend approaches, you may notice your household’s fantasy sports user paying more attention to the television, according to a new study.

As the weekend approaches, you may notice your household's fantasy sports user paying more attention to the television, according to a study out of the University of Alabama.

According to the study to be published in the January 2013 issue of Mass Communication and Society, fantasy sports users spend significantly more time watching sports than traditional sports watchers. Over 1,000 individuals were surveyed that either self-identified as fantasy sports users or traditional sports users, those that watch sports without incorporating. During the study the fantasy sports users spent up to eight more hours watching sports than the traditional users.

"This study is an attempt to bridge the gap between what we know about sports fans and what we know about fantasy sport players. There is some common perception that fantasy sport play is merely an ultra-obsessed fan, or Sports Fan 2.0," Dr. Andrew Billings, the study's author said. "While fantasy sport players are also, overwhelmingly, sports fans in general, they are different when considering why they consume sports media and why they are fans."

The researchers discovered that fantasy sports users tuned in for different reasons than traditional sports users. Fantasy sports fans were more likely to watch sports for enjoyment, to pass the time, surveillance (to seek out information), and to affect their self-esteem (this depends on how good or bad their team or players perform).

"Over 30 million North Americans now play fantasy games and sport media consumption triples when someone is playing fantasy sports. These facts made fantasy sport a game changer in my eyes," Dr. Billings said.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Andrew C. Billings, Brody J. Ruihley. Why We Watch, Why We Play: The Relationship Between Fantasy Sport and Fanship Motivations. Mass Communication and Society, 2013; 16 (1): 5 DOI: 10.1080/15205436.2011.635260

Cite This Page:

Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. ScienceDaily, 25 January 2013. <www.sciencedaily.com/releases/2013/01/130125103917.htm>.
Taylor & Francis. (2013, January 25). Fantasy sports users spend more time in front of television on gamedays. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2013/01/130125103917.htm
Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. www.sciencedaily.com/releases/2013/01/130125103917.htm (accessed September 2, 2014).

Share This




More Science & Society News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Raw: Thousands of Fish Dead in Mexico Lake

Raw: Thousands of Fish Dead in Mexico Lake

AP (Sep. 2, 2014) Over 53 tons of rotting fish have been removed from Lake Cajititlan in western Jalisco state. Authorities say that the thousands of fish did not die of natural causes. (Sep. 2) Video provided by AP
Powered by NewsLook.com
U.N. Says Ebola Travel Restrictions Will Cause Food Shortage

U.N. Says Ebola Travel Restrictions Will Cause Food Shortage

Newsy (Sep. 2, 2014) The U.N. says the problem is two-fold — quarantine zones and travel restrictions are limiting the movement of both people and food. Video provided by Newsy
Powered by NewsLook.com
Get on Your Bike! London Cycling Popularity Soars Despite Danger

Get on Your Bike! London Cycling Popularity Soars Despite Danger

AFP (Sep. 1, 2014) Wedged between buses, lorries and cars, cycling in London isn't for the faint hearted. Nevertheless the number of people choosing to bike in the British capital has doubled over the past 15 years. Duration: 02:27 Video provided by AFP
Powered by NewsLook.com
Thailand Totters Towards Waste Crisis

Thailand Totters Towards Waste Crisis

AFP (Sep. 1, 2014) Fears are mounting in Bangkok that poor planning and lax law enforcement are tipping Thailand towards a waste crisis. Duration: 01:21 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins