Featured Research

from universities, journals, and other organizations

What drives activity on Pinterest?

Date:
April 23, 2013
Source:
Georgia Institute of Technology
Summary:
Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.

Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.

Related Articles


Led by Assistant Professor Eric Gilbert of Georgia Tech's School of Interactive Computing, working in collaboration with Professor Loren Terveen from the University of Minnesota's College of Science and Engineering, the study reveals findings that could have implications for both academia and industry:

1. Female users have more re-pins, regardless of geographical location

2. Men typically have more followers on Pinterest than women

3. Four verbs set Pinterest apart from Twitter: "use," "look," "want" and "need"

"Those four verbs uniquely describe Pinterest and are particularly interesting," said Gilbert, who runs the Comp.Social Lab at Georgia Tech. "Words encapsulate the intent of people, revealing the motivations behind their actions. You can use the word 'this' after all of these verbs, reflecting the 'things' at the core of Pinterest. Many press articles have focused on Pinterest's commercial potential, and here we see verbs illustrating that consumption truly lies at the heart of the site."

Pinterest, which reached 10 million users faster than any other social network, revolves around the metaphor of a pin board: users "pin" photos they find on the web and organize them into topical collections. Pinterest users can follow one another and also re-pin, like and comment on other pins. After examining more than 200,000 pins, Gilbert and his team were able to compile the first statistical overview of the site.

"We wanted to take a closer look at Pinterest because of its differences compared to other social media, including its focus on pictures and products and the large proportion of women users," said Terveen, a co-author of the study. "These findings are an important early snapshot of Pinterest that help us begin to understand people's activity on this site."

Understanding the motivations behind activity on Pinterest is key, not only for researchers but also for business wishing to utilize the site for marketing purposes. A recent market survey showed that a higher proportion of Pinterest users click through to e-commerce sites -- and when they go there, they spend significantly more money than people who come from sites like Facebook or Twitter.

"There are several social networking sites that marketers and advertisers can take advantage of these days," said Gilbert. "After conducting this research, if I had to choose where to put my money and marketing, Pinterest would probably be my first choice."


Story Source:

The above story is based on materials provided by Georgia Institute of Technology. Note: Materials may be edited for content and length.


Journal Reference:

  1. Eric Gilbert, Saeideh Bakhshi, Shuo Chang, Loren Terveen. “I Need to Try This!”: A Statistical Overview of Pinterest. Sociology of Education, 2013

Cite This Page:

Georgia Institute of Technology. "What drives activity on Pinterest?." ScienceDaily. ScienceDaily, 23 April 2013. <www.sciencedaily.com/releases/2013/04/130423135722.htm>.
Georgia Institute of Technology. (2013, April 23). What drives activity on Pinterest?. ScienceDaily. Retrieved March 30, 2015 from www.sciencedaily.com/releases/2013/04/130423135722.htm
Georgia Institute of Technology. "What drives activity on Pinterest?." ScienceDaily. www.sciencedaily.com/releases/2013/04/130423135722.htm (accessed March 30, 2015).

Share This


More From ScienceDaily



More Computers & Math News

Monday, March 30, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Bionic Ants Could Be Tomorrow's Factory Workers

Bionic Ants Could Be Tomorrow's Factory Workers

Reuters - Innovations Video Online (Mar. 30, 2015) Industrious 3D printed bionic ants working together could toil in the factories of the future, says German technology company Festo. The robotic insects cooperate and coordinate their actions and movements to achieve a common aim. Amy Pollock reports. Video provided by Reuters
Powered by NewsLook.com
Internet Giants Drive Into the Electric Vehicle Space

Internet Giants Drive Into the Electric Vehicle Space

Reuters - Business Video Online (Mar. 30, 2015) Internet companies are looking to disrupt the auto industry with new smart e-vehicles, but widespread adoption in Asia may not be cured by new Chinese investments. Pamela Ambler reports. Video provided by Reuters
Powered by NewsLook.com
Facebook Building Plane-Sized Drones For Global Internet

Facebook Building Plane-Sized Drones For Global Internet

Newsy (Mar. 27, 2015) Facebook on Thursday revealed more details about its Internet-connected drone project. The drone is bigger than a 737, but lighter than a car. Video provided by Newsy
Powered by NewsLook.com
Robot Returns from International Space Station and Sets Two Guinness World Records

Robot Returns from International Space Station and Sets Two Guinness World Records

Reuters - Light News Video Online (Mar. 27, 2015) The companion robot "Kirobo" returns to earth from the International Space Station and sets two Guinness World Records. Sharon Reich reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins