Featured Research

from universities, journals, and other organizations

What makes a video go viral? More than just good content

Date:
June 27, 2013
Source:
Kansas State University
Summary:
If you want your homegrown video to go viral, you'd better have more than just good content. Find someone to endorse it, the more well known the better.

If you want your homegrown video to go viral, you'd better have more than just good content. Find someone to endorse it, the more well known the better, according to research at Kansas State University.

"The content has to make people stay and want to watch it and pass it on to others," said Lindsey Elliott, a May 2013 master's graduate in journalism and mass communications. "But with billions of videos on YouTube, people won't see it if they don't know it's out there."

Elliott studied what makes a nonprofessional video go viral by looking at "I'm Farming and I Grow It," a musical parody of LMFAO's "I'm Sexy and I Know It." The video was created by Greg Peterson, a May 2013 Kansas State University graduate, and his younger siblings, of Assaria. The video touts the importance of farming. The family has followed up on its video success, most recently with its third video parody, "A Fresh Breath of Farm Air," a "Fresh Prince" parody.

Elliott did her research under Louise Benjamin, professor of journalism and mass communications. Elliott's model for a nonprofessional video to go viral shows it takes both content and the recommendation of an opinion leader. For "I'm Farming and I Grow It" it took Sen. Pat Roberts of Kansas praising the video on his Facebook page. Posted June 25, 2012, the video has more than 8.5 million views on YouTube.

"A lot of people said they saw it mentioned on FOX News or 'Good Morning America,' but media wouldn't have gotten a hold of it if there weren't a lot of views to begin with," Elliott said.

Who the opinion leader is -- for instance a 77-year-old senator -- shapes the audience, too. "I'm Farming and I Grow It" had its largest following among those 45 to 65.

"The research shows that if it's good content, it doesn't have to have a young audience to go viral," Elliott said.

Good content may be subjective, but posted comments reveal a simple formula: make people happy.

"If a video makes you happy, you want to share it and make other people feel good, too," Elliott said.

Her research hints at what cat video viewers have long suspected: cute animals make for lots of views. Elliott said there's also room for further research to unify the use of the word "viral."

"Everybody has this idea that viral just means a lot of views," she said. "I would argue it has to hit a lot of different mediums and different groups of viewers and have longevity."

Elliott is a 2004 graduate of Salina High School South. She is the daughter of Michael and Kathy Elliott, Salina.


Story Source:

The above story is based on materials provided by Kansas State University. The original article was written by Erinn Barcomb-Peterson. Note: Materials may be edited for content and length.


Cite This Page:

Kansas State University. "What makes a video go viral? More than just good content." ScienceDaily. ScienceDaily, 27 June 2013. <www.sciencedaily.com/releases/2013/06/130627124542.htm>.
Kansas State University. (2013, June 27). What makes a video go viral? More than just good content. ScienceDaily. Retrieved July 31, 2014 from www.sciencedaily.com/releases/2013/06/130627124542.htm
Kansas State University. "What makes a video go viral? More than just good content." ScienceDaily. www.sciencedaily.com/releases/2013/06/130627124542.htm (accessed July 31, 2014).

Share This




More Science & Society News

Thursday, July 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

House Republicans Vote to Sue Obama Over Healthcare Law

House Republicans Vote to Sue Obama Over Healthcare Law

Reuters - US Online Video (July 31, 2014) The Republican-led House of Representatives votes to sue President Obama, accusing him of overstepping his executive authority in making changes to the Affordable Care Act. Mana Rabiee reports. Video provided by Reuters
Powered by NewsLook.com
Florida Panther Rebound Upsets Ranchers

Florida Panther Rebound Upsets Ranchers

AP (July 31, 2014) With Florida's panther population rebounding, some ranchers complain the protected predators are once again killing their calves. (July 31) Video provided by AP
Powered by NewsLook.com
Britain Testing Driverless Cars on Roadways

Britain Testing Driverless Cars on Roadways

AP (July 30, 2014) British officials said on Wednesday that driverless cars will be tested on roads in as many as three cities in a trial program set to begin in January. Officials said the tests will last up to three years. (July 30) Video provided by AP
Powered by NewsLook.com
Health Insurers' Profits Slide

Health Insurers' Profits Slide

Reuters - Business Video Online (July 30, 2014) Obamacare-related costs were said to be behind the profit plunge at Wellpoint and Humana, but Wellpoint sees the new exchanges boosting its earnings for the full year. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins