Featured Research

from universities, journals, and other organizations

Young children recognize cigarette brands in countries with most smokers

Date:
September 30, 2013
Source:
University of Maryland
Summary:
Nearly two-thirds of young children in low- and middle-income countries can identify cigarette brand logos, according to researchers. The study examined the reach of tobacco marketing among pre-school children from Brazil, China, India, Nigeria, Pakistan and Russia. Findings suggest the need for stronger regulations of tobacco marketing worldwide to reduce the attractiveness of smoking among youth.

Nearly two-thirds of young children in low- and middle-income countries can identify cigarette brand logos, according to a study from researchers at the University of Maryland School of Public Health (UMD SPH) and the Johns Hopkins Bloomberg School of Public Health (JHSPH).

Related Articles


The study, published in the journal Pediatrics, examined the reach of tobacco and cigarette marketing among some of the world's most vulnerable populations, sampling five and six year-old children from Brazil, China, India, Nigeria, Pakistan and Russia. These countries were selected because they have the highest number of adult smokers among low- and middle-income countries.

"Previous studies show that children and adolescents who are highly exposed to pro-smoking messages are more likely to smoke," said Dr. Dina Borzekowski, lead author of the Pediatrics study and research professor in the UMD SPH Department of Behavioral and Community Health. "It should be of great concern that the majority of very young children in our study were familiar with at least one cigarette brand. Even in households without smokers, children could identify tobacco logos."

The United States created stronger regulations for tobacco advertising in the 1990s after similar research found that six year olds were as familiar with Camel tobacco's "Joe Camel" mascot as with the Disney Channel's Mickey Mouse.

"Regulations created by the World Health Organization to restrict tobacco advertising exist outside of the United States, but beyond our country's borders these regulations may not be as effective," Borzekowski explains, referring to the WHO Framework Convention on Tobacco Control. "Multi-national tobacco companies appear to have moved their promotional efforts from high-income, industrialized countries to low- and middle-income countries where there are often weak tobacco control policies and poor enforcement." While smoking is stabilizing or decreasing in wealthy countries, people in low and middle-income countries are taking up the habit at alarming rates. In China, for example, nearly one third of adults are cigarette smokers ( about 53 percent of men) , according to WHO data.

With five and six year-old children aware of domestic and international tobacco brands, there is a need to enforce stronger regulations in countries where tobacco companies have increased efforts to attract new users. When children are aware of logos, they are more likely to like and want those products. This is concerning when the products -- such as tobacco -- should not be used by children. Borzekowski and colleagues suggest changes including requiring larger graphic warning labels on cigarette packages. Additionally, they urge changes to limit children's exposure to the point of sale of tobacco products, including establishing minimum distances between these retailers and places frequented by young children.

"This study reiterates that more needs to be done to reduce the ability of tobacco companies to market their products to children," said co-author Dr. Joanna Cohen, director of the Johns Hopkins Institute for Global Tobacco Control. "Countries can implement and enforce bans on tobacco advertising, promotion and sponsorship, including putting large picture warnings on the front and back of cigarette packs. Plain and standardized packaging, now required in Australia, also helps to reduce the attractiveness of cigarette packs among young children."

For this study, researchers worked one-on-one with the participating children, asking them to match pictures of different products with their corresponding logos. In China, where roughly 71 percent of households with participating children had a tobacco user, 86 percent of children could identify at least one cigarette brand logo. Pakistan had the second highest percentage, with 84 percent of children capable of identifying at least one cigarette brand logo. Russia ranked last on the list with half of the participants able to identify any of the cigarette brand logos.

In addition to examining a child's familiarity with tobacco logos, the study also looked at the child's intentions to smoke and his or her level of media exposure.


Story Source:

The above story is based on materials provided by University of Maryland. Note: Materials may be edited for content and length.


Journal Reference:

  1. Dina L.g. Borzekowski And Joanna E. Cohen. International Reach of Tobacco Marketing Among Young Children. Pediatrics, September 2013

Cite This Page:

University of Maryland. "Young children recognize cigarette brands in countries with most smokers." ScienceDaily. ScienceDaily, 30 September 2013. <www.sciencedaily.com/releases/2013/09/130930101834.htm>.
University of Maryland. (2013, September 30). Young children recognize cigarette brands in countries with most smokers. ScienceDaily. Retrieved October 31, 2014 from www.sciencedaily.com/releases/2013/09/130930101834.htm
University of Maryland. "Young children recognize cigarette brands in countries with most smokers." ScienceDaily. www.sciencedaily.com/releases/2013/09/130930101834.htm (accessed October 31, 2014).

Share This



More Health & Medicine News

Friday, October 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

U.S. Ebola Response Measures Demonstrated

U.S. Ebola Response Measures Demonstrated

AP (Oct. 31, 2014) Officials in the Washington area showed off Ebola response measures being taken at Dulles International Airport and the National Institutes of Health. (Oct. 31) Video provided by AP
Powered by NewsLook.com
Fauci Says Ebola Risk in US "essentially Zero"

Fauci Says Ebola Risk in US "essentially Zero"

AP (Oct. 30, 2014) NIAID Director Anthony Fauci said the risk of Ebola becoming an epidemic in the U.S. is essentially zero Thursday at the Washington Ideas Forum. He also said an Ebola vaccine will be tested in West Africa in the next few months. (Oct. 30) Video provided by AP
Powered by NewsLook.com
Nurse Defies Ebola Quarantine With Bike Ride

Nurse Defies Ebola Quarantine With Bike Ride

AP (Oct. 30, 2014) A nurse who vowed to defy Maine's voluntary quarantine for health care workers who treated Ebola patients followed through on her promise Thursday, leaving her home for an hour-long bike ride. (Oct. 30) Video provided by AP
Powered by NewsLook.com
Pot-Infused Edibles Raise Concerns in Colorado

Pot-Infused Edibles Raise Concerns in Colorado

AFP (Oct. 30, 2014) Colorado may have legalized marijuana for recreational use, but the debate around the decision still continues, with a recent - failed - attempt to ban cannabis-infused edibles. Duration: 01:53 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins