Featured Research

from universities, journals, and other organizations

DIY for the holidays: Why do consumers enjoy gifts that require work?

Date:
November 19, 2013
Source:
University of Chicago Press Journals
Summary:
From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study suggests a greater sense of appreciation and overall value is given to products that are customized during the design process.

From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study in the Journal of Consumer Research suggests a greater sense of appreciation and overall value is given to products that are customized during the design process.

According to the study, the process of participating in making a product should not only engage consumers, it should challenge them, which in turn will make their experience that much more rewarding.

"Infusing choice is particularly value enhancing for consumption activities that involve a great deal of effort and activity," write authors Eva C. Buechel (University of Miami) and Chris Janiszewski (University of Florida).

The researchers asked consumers to create holiday themed figures from a craft kit in an effort to understand how the act of customized assembly was valued. What they found was that not only does allowing consumers to take part in the assembly of a product lead to a positive experience, the more engaged the consumers are, the more value they place on the final outcome.

The authors also observed that higher assembly effort leads to a higher valuation of a to-be-assembled product when customization and assembly are integrated. This outcome occurs because the overall experience is perceived to be creative and positively engaging. Conversely, the researchers found that when assembly efforts were segregated from the task they were perceived to be irritating and negatively engaging.

Companies that engage consumers in the creation of a product can harness the beneficial effects of customized assembly. "Customization should be incorporated into otherwise tedious activities whenever possible. Cookbooks, for example, should offer clear instructions, but they should also allow for choices when it comes to possible substitute ingredients, cooking techniques, and plating options. The end result may turn more novice chefs into aficionados," the authors conclude.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Eva C. Buechel and Chris Janiszewski. A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort. Journal of Consumer Research, February 2014

Cite This Page:

University of Chicago Press Journals. "DIY for the holidays: Why do consumers enjoy gifts that require work?." ScienceDaily. ScienceDaily, 19 November 2013. <www.sciencedaily.com/releases/2013/11/131119193930.htm>.
University of Chicago Press Journals. (2013, November 19). DIY for the holidays: Why do consumers enjoy gifts that require work?. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2013/11/131119193930.htm
University of Chicago Press Journals. "DIY for the holidays: Why do consumers enjoy gifts that require work?." ScienceDaily. www.sciencedaily.com/releases/2013/11/131119193930.htm (accessed July 23, 2014).

Share This




More Science & Society News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Courts Conflicted Over Healthcare Law

Courts Conflicted Over Healthcare Law

AP (July 22, 2014) Two federal appeals courts issued conflicting rulings Tuesday on the legality of the federally-run healthcare exchange that operates in 36 states. (July 22) Video provided by AP
Powered by NewsLook.com
What Self-Made Women Need to Know Financially Before Getting Hitched

What Self-Made Women Need to Know Financially Before Getting Hitched

TheStreet (July 21, 2014) Halle Berry was recently ordered to pay her ex-boyfriend Gabriel Aubry $16,000 a month in child support by a California judge for their daughter Nahla. As women make strides in the workforce, they are increasingly left holding the bag when relationships end regardless of marital status. 'What Monied Women Need to Know Before Getting Married or Cohabitating' discusses information such as debt incurred during the marriage is both spouse's responsibility at divorce, whether after ten years of marriage spouses are entitled to half of everything and why property acquired within the marriage is fair game without a pre-nup. Video provided by TheStreet
Powered by NewsLook.com
$23.6 Billion Awarded To Widow In Smoking Lawsuit

$23.6 Billion Awarded To Widow In Smoking Lawsuit

Newsy (July 20, 2014) Cynthia Robinson claims R.J. Reynolds Tobacco Company hid the health and addiction risks of its products, leading to the death of her husband in 1996. Video provided by Newsy
Powered by NewsLook.com
Clock Ticks Down on Internet Speed Debate

Clock Ticks Down on Internet Speed Debate

Reuters - US Online Video (July 18, 2014) The FCC received more than 800,000 comments on whether and how internet speeds should be regulated, even crashing its system. Lily Jamali reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins